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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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AUDAC signs a Strategic Partnership with KEI HiFi for the distribution of Professional Audio Products


AUDAC has announced a new partnership with India’s leading audio distributor KEI HiFi for the exclusive distribution of AUDAC audio products. KEI, which has over 200 trade partners across the country, is already established in the distribution of high quality home audio products.

The addition of AUDAC, to KEI HiFi’s portfolio will enable them to effectively serve the market and meet the demand for professional audio equipment in the Indian Market.

Since beginning, a company, committed to deliver reliable and great-sounding solutions in Belgium, AUDAC has evolved to become one of the world’s most innovative audio companies, specialising in commercial audio and an AV solution that make a difference. With an extensive engineering team, AUDAC designs, engineers and manufactures market leading audio solutions. With a solid history of innovation including the world first steerable column array and the world’s first web based multimedia matrix. AUDAC offers a range of installed sound products that embrace technology and innovation that meet and exceed the demands of system integrators.

Likewise, KEI privately held Marketing and Distribution Company with exclusive distribution rights in India, established in 2006; being technology-based, growth-oriented today KEI enjoys the distinction of being the custodian of a number of world renowned brands - responsible for effectively managing the presence and growth of these brands in India. KEI has adopted a multi- pronged approach to growth - one is growth through increasing sales via growing our network and the other has been through getting complementary offerings together to strengthen our portfolio and enable us to offer greater value to our customers. Currently KEI has two divisions; first to focus on addressing the needs of Home Audio and Pro Audio market in the Indian market another is to Lighting that focuses on fulfilling the needs of High Mast & High Bay LED lighting market in India.

Sanjay G Chawla, founder, KEI HiFi, is passionate about quality sound.He understands the importance of putting together the right components to deliver quality sound for an application. This with the immense customer orientation that he and his team have established themselves in the market for, makes them a perfect AUDAC partner.

Mark Asselberghs, Export manager at AUDAC said: “KEI HiFi is the logical choice for AUDAC, given their strong position in the market complimented by their experienced staff. Their extensive geographic spread throughout the country will allow us to reach our customers effectively across the country both for sales – and technical support.”

Sanjay Chawla, founder, KEI hi-fi said:”We are very excited about the association as it gives us an opportunity to not only strengthen our offerings in the Professional audio segment but also bring into India the unique AUDAC experience through its innovative products and solutions”


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