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Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


Show More

Dev Electronics LIVENS Lord Of The Drinks WITH HARMAN Products


With its name drawing inspiration from J.R.R Tolkein’s immensely popular novel titled “The Lord Of The Rings”, Mumbai is now home to “The Lord Of The Drinks” - new rage where the youth of all ages congregate for an amazing confluence of great food, drinks and ambience.

The Lord Of The Drinks adorns is further enhanced by an awesome music schedule – programmed by none other than the supremely talented DJ CAM. From commercial to hip-hop and everything else in between, The Lord Of The Drinks has a whole lot of something for everyone to enjoy.

A representative of the The Lord Of The Drinks management shares a few insights about the response that they’ve had from the audience to their gig programming, saying “It’s been very positive and encouraging so far. People have supported the gigs whole-heartedly by enthusiastically attending in numbers. We’ve also received a great deal of positive feedback regarding the music, and have implemented this to further enhance future programming prospects. Another aspect that our patrons absolutely love is the way the place sounds – through experience we know how crucial it is to have a good audio system in place that can ably support and reproduce great quality music. And to ensure that this aspect was covered thoroughly was always a priority for us. So it’s really a shot in the arm when our patrons commend The Lord Of The Drinks for being a venue that sounds every bit as good as it looks¬.”

The venue is laced with a comprehensive audio architecture from Harman Professional. The loudspeaker system comprises JBL products, while the amplification and routing comprises of Crown and dbx respectively.



The powerful audio system at The Lord Of The Drinks has been designed and commissioned by the team from Dev Electronics Mumbai, official distribution partners of Harman Professional products in the western region of India. After carrying out an extensive research and detailed analysis of the space, the Dev Electronics team, lead by Ketan Shetty, devised an impeccable audio solution for each of the venues, where in cabling and power solutions, placement of loudspeakers and most importantly the acoustical properties of each of the individual venues were taken into consideration while designing the PA.

The main PA at the Mumbai venue consists of ten units of the JBL SRX712 two way compact loudspeaker along with four units of the JBL STX828 subwoofers, while multiple units of the JBL Control 28-1 speakers form the satellite audio system that work as fills The entire system is powered using amplification from Crown, with the XTI6002 and the MAI9000 power amplifiers in active use. And a single unit of the dbx360 loudspeaker management processor is used for all routing and processing applications.

The DJ booth is features gear from Pioneer including DJM 900 NXS2 mixers and CDJ 2000 NXS2 players to delight along with a single unit of the JBL PRX715M acting as the super-efficient monitoring solution

Talking to the installation team about the challenges encountered during the project, they mention that one of the main work-around was the low ceiling of the indoor section. The placement of the loudspeakers had to be done in an innovative manner so as to ensure that the aesthetic appeal of the venue would be maintained while assuring that the projection path of each of the loudspeakers delivered maximum coverage and impact. Ketan and team also suggested appropriate placements for the subwoofers too, so that all the energy would be focused on the dance floor and there would be no low-frequency cancellations. Plus, with the help of the Dbx260, the installation team provided a novel way of controlling the audio level and maintaining optimum audio performance at all times.

The management are quick to compliment the installation team. “The pro audio system designed and integrated by Dev Electronics has had a super positive impact on the overall ambience of the venue. The owners are extremely happy with the overall sound quality as well as with the look and placement of the loudspeakers. The entire setup looks neat and attractive, and the performance is absolutely spot on! All in all, The Lord Of The Drinks truly is one of the best sounding places in the city!”


Current Issue : September - October 2022
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