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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more

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Sennheiser Top 50 gives impetus to Independent Music in India

Strengthening its commitment of building a platform for independent music in India, Sennheiser has announced the third edition of Sennheiser Top 50 which is a battle of Indian bands to compete and make their way to the coveted list of Top 50 best bands in India. Sennheiser Top 50 season 3 will hold an on ground battle amongst four zones, North-Delhi, South-Bangalore, East-Shilong and West-Pune. Sennheiser is further raising the stakes this year with a credible jury in the music fraternity. The winning bands will win prizes worth INR 20 lacs and a 2 year endorsement deal with Sennheiser. The jury this year constitutes of– Shankar Ehsaan Loy, Raghu Dixit and Papon.

Vipin Pungalia, Director, Sennheiser Professional Segment India, commented, “The great response from the last two editions has encouraged us to come back with yet another season of Sennheiser Top 50 in helping in bands recognition across various genres. There is great talent in the country and we want to offer them the right platform to showcase it. We are very excited to bring the credible jury on board to recognize our Top 50 and we believe that we will be witnessing great potential and talent through this journey. We are also hoping for a great response from different zones, as there is enormous talent everywhere but not enough platforms to showcase it. We thereby encourage having zonal finales along with the grand finale this year. “

Sennheiser Top 50 Season 3 will conclude with a grand finale in Mumbai where the top 4 bands will battle it out live to find their way to the top rank. The event provides a platform for Indian bands to showcase their talent and helps create a place for them in the competitive and growing music industry.

Saahil Kumar, Head Marketing, Sennheiser India, commented, “As a company, we are known for innovations and shaping the future of audio. Hence, it is obvious that our marketing efforts are also aligned to the same. We see Sennheiser Top 50 as a platform for young talented musicians, semi-professional bands who have the grit and guts to pursue music as a career but might lack the right support and resources. Our every endeavour is to help these bands scale up, get known better and produce or create better music with the help of quality equipment. We started as an only digital leader board – the first ever in India and this year, we have scaled it up to 4 zonal finales to be able to reach bands in every nook and corner of India. Our strategy is simple – to support the emerging independent music scene in India and enable these bands to explore their talent. We only plan to scale it up further from here.”

The last two editions of Sennheiser Top 50 saw good response and engagement. Over 2000 musicians from 75 cities across all genres - pop, rock, fusion, classic, metal, jazz and blues were engaged in this initiative by Sennheiser.

Renowned composer and singer trio, Shankar–Ehsaan–Loy said, “We are very excited to be a part of this innovative hunt for India’s best bands for the third time in a row! It is a great initiative by Sennheiser in providing a platform for budding musicians to not just showcase their talent but also start their journey to become the next big thing in the music industry. We are expecting diverse talent across genres and can’t wait to start this journey!”

Internationally reputed Singer - Songwriter, Raghu Dixit, said, “It is a good effort by Sennheiser of bringing the Independent music scene to the forefront! In the previous editions also the bands have showcased great potential and zeal to make it big in the professional music industry. I wish all the bands luck and hope to see more bands coming ahead and using platforms like Sennheiser Top 50.”

Popular Singer & Composer, Papon said, “Music is an integral part of the fabric of India and the North East is no exception. Assam, where I was born and a place I proudly call home, has a lot of talented musicians and bands waiting for the right platform to help them turn their dreams into reality. Sennheiser as a brand has always focused on revolutionising the music industry, which is something I appreciate. And I really hope that all the talent out there in North East gets recognised and we have a winner from my region!”

The registration period for the most coveted trophy was from 1 June 2017 till 1st July 2017.

The top 100 shortlist was announced on 12 July. The basis of selection was both by internal as well as external jury from the entries submitted. The next phase will involve voting within zones to choose top 3 bands from each zone, who will then battle out at regional finales to get into top 4 as well as revealing ranks from 5 to 50 basis 70% jury decision and 30% public voting. The winners of each zone will be announced followed by a grand finale in Mumbai where the top 4 bands will battle out in front of the jury for the number 1 spot.