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Articles July-August 2020

Bay Owl Studios – Not Just Music by the Bay

Launched in February 2020, Bay Owl Studios was founded by Varun Parikh who is an audio engineer and had no significant musical influence while growing up. His first exposure to music came when he was in high school..... read more

Harman all the Way

India’s First Domestic Hotel Chain – the Luxurious MAYFAIR Lake Resort – hires Qubix Technologies to provide state-of-the-art, end-to-end Integration with HARMAN Professional Solutions. PT reports..... read more

ANGRIYA Cruises the Seas with Bose

Latest cruise ships are teaming with audiovisual technology designed to keep passengers awed and coming back for more. In this feature PT reports on the audio installation of one such cruise ship - The Angriya Luxury Cruise Liner..... read more

Sennheiser 75-year Milestone

June 2020 marked the 75th anniversary of the foundation of Sennheiser, one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Through these 75 years, Sennheiser..... read more

Adiyogi Divya Darshanam Continues to Raise Standards

Since it’s unveiling in 2019 by the President of India Shri Ram NathKovind, the Adiyogi Divya Darshanam has enthralled spectators from across the globe. In May this year, this one of its kind projection mapping..... read more

Shankar & Siddharth Mahadevan’s Lambodara Studios

In the March-June 2020 issue of PALM Technology, PT did a cover story on Shankar and Siddharth Mahadevan’s new studio Lambodara. Here are some more images of the new studio..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

IRAA 2020 Goes Virtual

PALM expo’s concern to ensure safety from ongoing pandemic mandated cancelation of the 2020 edition of PALM expo and in the best interest of the industry and business, decided not to move forward with the expo in 2020, carrying forward the show to May 2021..... read more

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AUDAC signs a Strategic Partnership with KEI HiFi for the distribution of Professional Audio Products


AUDAC has announced a new partnership with India’s leading audio distributor KEI HiFi for the exclusive distribution of AUDAC audio products. KEI, which has over 200 trade partners across the country, is already established in the distribution of high quality home audio products.

The addition of AUDAC, to KEI HiFi’s portfolio will enable them to effectively serve the market and meet the demand for professional audio equipment in the Indian Market.

Since beginning, a company, committed to deliver reliable and great-sounding solutions in Belgium, AUDAC has evolved to become one of the world’s most innovative audio companies, specialising in commercial audio and an AV solution that make a difference. With an extensive engineering team, AUDAC designs, engineers and manufactures market leading audio solutions. With a solid history of innovation including the world first steerable column array and the world’s first web based multimedia matrix. AUDAC offers a range of installed sound products that embrace technology and innovation that meet and exceed the demands of system integrators.

Likewise, KEI privately held Marketing and Distribution Company with exclusive distribution rights in India, established in 2006; being technology-based, growth-oriented today KEI enjoys the distinction of being the custodian of a number of world renowned brands - responsible for effectively managing the presence and growth of these brands in India. KEI has adopted a multi- pronged approach to growth - one is growth through increasing sales via growing our network and the other has been through getting complementary offerings together to strengthen our portfolio and enable us to offer greater value to our customers. Currently KEI has two divisions; first to focus on addressing the needs of Home Audio and Pro Audio market in the Indian market another is to Lighting that focuses on fulfilling the needs of High Mast & High Bay LED lighting market in India.

Sanjay G Chawla, founder, KEI HiFi, is passionate about quality sound.He understands the importance of putting together the right components to deliver quality sound for an application. This with the immense customer orientation that he and his team have established themselves in the market for, makes them a perfect AUDAC partner.

Mark Asselberghs, Export manager at AUDAC said: “KEI HiFi is the logical choice for AUDAC, given their strong position in the market complimented by their experienced staff. Their extensive geographic spread throughout the country will allow us to reach our customers effectively across the country both for sales – and technical support.”

Sanjay Chawla, founder, KEI hi-fi said:”We are very excited about the association as it gives us an opportunity to not only strengthen our offerings in the Professional audio segment but also bring into India the unique AUDAC experience through its innovative products and solutions”




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