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Articles March-April-May-June 2020

The Art and Craft of Sound Design- Interview with Bishwadeep Chatterjee

PT met up with Bishwadeep Chatterjee, one of India’s most esteemed Sound Designer. In this extremely insightful interview, he generously shares his unique perspective and experience on music recording and sound design..... read more

Bose Professional Assures an IMMERSIVE SOUNDSCAPE At Sardar Patel Stadium – The Largest Cricket Stadium in the World

US President Donald Trump and First Lady Melania Trump were welcomed by Prime Minister Narendra Modi as they arrived for the “Namaste Trump” event on 24 Feb 2020..... read more

Shankar and Siddharth Mahadevan’s Lambodara Studios – Leaves you Breathless

Auroville based leading acoustic consultancy & audio video system design firm Sound Wizard was tasked with designing acclaimed singer, composer and music director Shankar Mahadevan’s ..... read more

In Conversation With Sreejesh Nair

Besides being a part of the first Dolby Atmos Mix theater installation in India and the first Dolby Atmos Premiere Mix room in the world, Sreejesh Nair has been responsible for crafting the sound for major films like Bombay Velvet, Gangs of Wasseypur - II, Agneepath..... read more

Stained Class Productions - Beyond the Realms of Sound

Meet the father & son duo, Murugan N. and Mrinal N. whose musical influence has been Judas Priest and who have aptly named their studio after the fourth studio album of Judas Priest - Stained Class. Mrinal who manages the technical aspects ..... read more

Independent Producers Blurb on their Music and Technology

One of Asia’s largest music festivals, OPPO Sunburn in association with Percept Live and Klassique Events Goa returned to its birthplace Goa, this December after a hiatus of 3 years. The festival which made a grand homecoming for its 13th edition at Vagator for a three-day showcase ..... read more

Sequence of Steps to Follow on Resuming Studio Operations Post an Extended Duration of Shutdown

Munro Acoustics India has put together a suggestion/ guideline document after consulting many studios and engineers across the world to aid their clients in the Indian Subcontinent, Middle East and SE Asia..... read more

Acoustic and Audio System Design for Small Rooms - Part 1

Acoustic and audio system design for a “small room” can be extremely challenging, especially for critical listening applications like control rooms and reference home cinemas. It is vital to understand the relationship between system..... read more

Harman Reigns Supreme in Indian Cinemas

Sound in the cinema, until recently, was dictated by standardized speaker layouts. If you are from the commercial cinema project, from the first design to the finished furnishings..... read more

Recording To Records

Music in India has changed drastically. This music and song driven country which is largely dominated by Bollywood soundtracks, has in the past year seen less of originals and more of old songs being plagiarised..... read more

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AUDAC signs a Strategic Partnership with KEI HiFi for the distribution of Professional Audio Products


AUDAC has announced a new partnership with India’s leading audio distributor KEI HiFi for the exclusive distribution of AUDAC audio products. KEI, which has over 200 trade partners across the country, is already established in the distribution of high quality home audio products.

The addition of AUDAC, to KEI HiFi’s portfolio will enable them to effectively serve the market and meet the demand for professional audio equipment in the Indian Market.

Since beginning, a company, committed to deliver reliable and great-sounding solutions in Belgium, AUDAC has evolved to become one of the world’s most innovative audio companies, specialising in commercial audio and an AV solution that make a difference. With an extensive engineering team, AUDAC designs, engineers and manufactures market leading audio solutions. With a solid history of innovation including the world first steerable column array and the world’s first web based multimedia matrix. AUDAC offers a range of installed sound products that embrace technology and innovation that meet and exceed the demands of system integrators.

Likewise, KEI privately held Marketing and Distribution Company with exclusive distribution rights in India, established in 2006; being technology-based, growth-oriented today KEI enjoys the distinction of being the custodian of a number of world renowned brands - responsible for effectively managing the presence and growth of these brands in India. KEI has adopted a multi- pronged approach to growth - one is growth through increasing sales via growing our network and the other has been through getting complementary offerings together to strengthen our portfolio and enable us to offer greater value to our customers. Currently KEI has two divisions; first to focus on addressing the needs of Home Audio and Pro Audio market in the Indian market another is to Lighting that focuses on fulfilling the needs of High Mast & High Bay LED lighting market in India.

Sanjay G Chawla, founder, KEI HiFi, is passionate about quality sound.He understands the importance of putting together the right components to deliver quality sound for an application. This with the immense customer orientation that he and his team have established themselves in the market for, makes them a perfect AUDAC partner.

Mark Asselberghs, Export manager at AUDAC said: “KEI HiFi is the logical choice for AUDAC, given their strong position in the market complimented by their experienced staff. Their extensive geographic spread throughout the country will allow us to reach our customers effectively across the country both for sales – and technical support.”

Sanjay Chawla, founder, KEI hi-fi said:”We are very excited about the association as it gives us an opportunity to not only strengthen our offerings in the Professional audio segment but also bring into India the unique AUDAC experience through its innovative products and solutions”





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