Adam Hall Group Expands its Global Marketing and Business Development

Published 3rd June 2020

With Jason Echols and Kati Eismann, the Adam Hall Group is filling two key management positions. Jason Echols has been responsible for international sales of the Cameo brand as Business Development Manager, Lighting Technology since May 1, 2020. Kati Eismann has been responsible for the global strategic and operational marketing of the event technology company since June 1, 2020. Jason Echols

The 53-year-old Jason Echols supports the business development team around COO Markus Jahnel as Business Development Manager, Lighting Technology. In this role, the experienced sales professional will drive the global expansion of the cameo sales network and further expand the market position of the Adam Hall lighting technology brand in the areas of rental, installation and industry. Before moving to Adam Hall Group, Jason was responsible for Asia as a sales director for a well-known Asian lighting technology manufacturer.

"Over the past few years, Cameo has continued to develop its product portfolio and have earned an excellent reputation worldwide as an innovative, reliable and practice-oriented lighting technology brand with first-class design," said Jason Echols. "I look forward to welcoming our customers and partners from the international cameo sales network here in Neu-Anspach and to convincing them of the brand's innovative strength in hands-on demonstrations and training courses. Together we will continue to expand Cameo's global reach. ”

Markus Jahnel, COO of the Adam Hall Group, adds: “With Jason, we have gained a global networker who will drive the success of the Cameo Light brand worldwide. Thanks to his many years of experience in the American and Asian Pro Lighting market, he is the ideal person for us in this key position. ''

As Global Marketing Director, Kati Eismann is  now responsible for all marketing activities of the Adam Hall Group - from online and brand marketing to customer relationship management and campaign & advertising. The professional experience of the 42-year-old marketing and communication expert includes A&R and marketing positions at Warner, Universal and Virgin, marketing, sales and brand building expertise in the areas of fashion, entertainment and lifestyle (Eastpak, Endemol) as well as managerial positions as Managing Director at Idols & Brands and Client Service Director at Mindshare. "I am very impressed by the long history and successful international development of the Adam Hall Group," said Kati Eismann. "This is exactly what spurs me on to write the path to a continued successful future for the umbrella brand and its single brands."

Alexander Pietschmann, CEO of the Adam Hall Group: “We are very happy to have Kati Eismann as an experienced leader with global expertise in the team. With it, we will set the course to drive the global branding and digitalization of the Adam Hall Group's marketing. ”