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Articles Sept-Oct 2020

IRAA 2020 Recording Arts Awards a Huge Success

Winners across 42 categories at India’s only technical excellence award for the sound recording industry represent the future of the industry setting new standards in sound engineering..... read more

Bose Professional Gives Befitting Tribute to War Heroes

The National War Memorial stands as a stellar tribute to the Indian Armed Forces who served our country in times of conflict. The scale and significance of the memorial..... read more

Ray of LIGHT in Conversation with Becket Tundatil

The Coronavirus has disrupted industries from all sectors including Lighting. The outbreak has left a significant impact on the events industry with shows being postponed or cancelled..... read more

NJSM-BNA Set the Ball Rolling for Virtual Live Entertainment Events in India

The advent of the Covid-19 pandemic mandated the cancellation of most concerts, music festivals, performances and other live entertainment events, but what emerged from this adversity..... read more

Acoustic and Audio System Design for Small Rooms - Part 3

In Part 2 of the series, Sarma elucidated about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback..... read more


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Adam Hall Group Expands its Global Marketing and Business Development




With Jason Echols and Kati Eismann, the Adam Hall Group is filling two key management positions. Jason Echols has been responsible for international sales of the Cameo brand as Business Development Manager, Lighting Technology since May 1, 2020. Kati Eismann has been responsible for the global strategic and operational marketing of the event technology company since June 1, 2020. Jason Echols

The 53-year-old Jason Echols supports the business development team around COO Markus Jahnel as Business Development Manager, Lighting Technology. In this role, the experienced sales professional will drive the global expansion of the cameo sales network and further expand the market position of the Adam Hall lighting technology brand in the areas of rental, installation and industry. Before moving to Adam Hall Group, Jason was responsible for Asia as a sales director for a well-known Asian lighting technology manufacturer.

"Over the past few years, Cameo has continued to develop its product portfolio and have earned an excellent reputation worldwide as an innovative, reliable and practice-oriented lighting technology brand with first-class design," said Jason Echols. "I look forward to welcoming our customers and partners from the international cameo sales network here in Neu-Anspach and to convincing them of the brand's innovative strength in hands-on demonstrations and training courses. Together we will continue to expand Cameo's global reach. ”

 

Markus Jahnel, COO of the Adam Hall Group, adds: “With Jason, we have gained a global networker who will drive the success of the Cameo Light brand worldwide. Thanks to his many years of experience in the American and Asian Pro Lighting market, he is the ideal person for us in this key position. ''

 

As Global Marketing Director, Kati Eismann is  now responsible for all marketing activities of the Adam Hall Group - from online and brand marketing to customer relationship management and campaign & advertising. The professional experience of the 42-year-old marketing and communication expert includes A&R and marketing positions at Warner, Universal and Virgin, marketing, sales and brand building expertise in the areas of fashion, entertainment and lifestyle (Eastpak, Endemol) as well as managerial positions as Managing Director at Idols & Brands and Client Service Director at Mindshare. "I am very impressed by the long history and successful international development of the Adam Hall Group," said Kati Eismann. "This is exactly what spurs me on to write the path to a continued successful future for the umbrella brand and its single brands."

Alexander Pietschmann, CEO of the Adam Hall Group: “We are very happy to have Kati Eismann as an experienced leader with global expertise in the team. With it, we will set the course to drive the global branding and digitalization of the Adam Hall Group's marketing. ”

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