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Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

FIXINTOGETMIXIN with Brad Divens

Renowned FOH engineer Brad Divens who is currently mixing for Enrique Iglesias and has mixed for Linkin Park, Garbage, Cyndi Lauper, HIM, Bob Seger and countless others in the past, was in Mumbai for doing what he loves to do most...... read more

BToS Productions - The Rising Star

Nazeef Mohommed, the frontman of an immensely young, passionate and growing enterprise – BToS Productions talks to Ankita Bhadrawale about their overall plans for the future and his recipe to designing, curating and executing the event..... read more

The Next Dimension Of Stage Production

Popularly referred to as India’s equivalent of the Academy Awards; the 64th edition of the Filmfare Awards, presented by The Times Group, continued its legacy of honouring artistic and technical excellence in the Hindi film industry of India......... read more

Complete Audio Solutions from Honeywell

Honeywell is the new entrant on the block in the professional sound segment with ‘Honeywell ProSound’. The series is a perfect adjacency to Honeywell’s current PAVA business offering solutions to new verticals like hospitality, entertainment...... read more

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ETC illuminates the stars at Lotus-Makeup India Fashion Week 2019


The capital city of Delhi recently raised the curtain for the country’s biggest and glamorous event, Lotus Makeup India Fashion Week (LMIFW) Autumn Winter 2019. The extravaganza, organised by India's top-notch fashion body Fashion Design Council of India (FDCI), had seen high-end and signature collections by acclaimed designers at the Jawaharlal Nehru Stadium from 13-16 March 2019.


The Fashion Design Council of India has partnered with LIVA from the Aditya Birla Group, as the Associate Sponsor of the mega event. Delhi based rental company Modern Stage Services Pvt. Ltd., were responsible to handle the audio-video and lighting production during the mega event.


Davinder Wadhwa, Managing Director of Modern Stage Services says, “Lighting plays a major role in any fashion show, and a brand like LMIFW can never ignore the importance of impeccable lighting during the four-day fashion gala. The lighting inventory was massive for both the main stages (MSA1 & MSA2). This year for the first time at LMIFW edition, ETC Colorsource Spot Pearl was included in the inventory by Modern Stage. A variable white-light LED spot luminaire that utilizes a mix of two different white LEDs that enable a user to set the colour temperature anywhere between 2700 K and 6500 K. Thus Colorsource Spot Pearl gave the much needed organic and natural light on the ramp.”


India’s renowned lighting designer Viraf Pocha was associated with Lotus Makeup India Fashion Week (LMIFW) Autumn Winter 2019. His expertise, ideas and style of stage lighting made him choose ETC Colorsource Spot Pearl for LMIFW 2019. “I always prefer organic and subtle way of lighting. In a fashion show the light should enhance the fabric exhibited by the models on the ramp rather than dissolving the original nature of the attires. ETC offers the right scope of lighting that compliments a fashion show”, explains Viraf Pocha. He adds, “Being in the industry for more than 3 decades, I was well aware about ETC’s presence, globally. Everybody makes profile lights, but ETC just makes it better.”


Apt for venues where white light plays significant role, ColorSource Spot Pearl features flicker-free operation and an impressively smooth dimming curve. ETC has partnered with Hi-Tech Audio Systems Pvt. Ltd., who is now the India Distributor of the US manufactured lighting fixtures and controls. “The market reputation of ETC is highly acclaimed across the world. In India through regular ETC demos, we are able to create a niche clientele who appreciates cutting-edge and world class lighting products. Lotus Make-up India Fashion Week was a breakthrough event with Modern Stage Services World and ETC. With time we are sure that ETC products will be the first preferred choice in any live show inventory or installations,” shares Rajan Gupta, Managing Director, Hi-Tech Audio Systems.

To conclude Gaurav Sharma, Business Head-Lighting, Hi-Tech Audio Systems Pvt. Ltd., says “As a lighting designer, I found ETC is not a product, it is an insignia of lighting art which enhances the imaginative spectrum of a lighting engineer. Hi-Tech Audio Systems’ venture with ETC will surely help the Indian lighting industry to explore new avenues of business.”

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