Articles July - August 2019

Touchwood Automations Invigorates Pune’s Party Scene With CINCO

Named after the Spanish word for 5, Cinco, is Pune’s all-new resto-bar and patisserie that promises to make every experience 5 times better!..... read more

THE PIANO PROJECT

Quickly rising up the ranks as one of India’s best places to live in, the city of Indore has it all – a strong sense of community, impressive infrastructure, and indeed a bustling nightlife..... read more

AHEAD OF THE CURVE

Founded in 1980 in Rutesheim, the company began by introducing Hardy Amps professional bass and guitar amplifiers. After the company burnt down completely in a fire, the company headquarters..... read more

Ahuja Radios - Major Audio Brand Distribution Network

The PALM Sound & Light awards honoured Ahuja Radios – India’s iconic brand since almost 80 years. Recognized by the country’s population as the PA brand delivering affordable technology..... read more

Mukesh Panjwani, MX MDR Technologies Ltd. - Lifetime Contribution to The Pro Audio Industry

The PALM Sound & Light awards honoured Mukesh Panjwani, CEO & Managing Director of MXMDR technologies for spearheading the mass distribution of a massive audio, video and electronic product catalog..... read more

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

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ADJ Acquires Eliminator Lighting



Los Angeles based ADJ Products LLC has announced that it has acquired Eliminator Lighting in order to broaden even further its product range. All existing Eliminator Lighting fixtures are now available from ADJ USA, opening up the brand’s equipment catalog to all current ADJ dealers with immediate effect.

A well-established brand supplying affordable lighting and effects equipment to the DJ and club market for over fifteen years, Eliminator Lighting has an extensive product catalog that includes LED pars, moving heads and free-standing illuminated letters as well as fog and bubble machines. ADJ dealers will now be able to purchase these products alongside equipment from ADJ Lighting, American Audio and Avante Audio, allowing for consolidated orders to minimize shipping costs.

Eliminator Lighting’s long-serving Product Manager, Albert Paredes, will stay with the company ensuring continued excellent customer service for both existing Eliminator dealers and those who choose to stock the line for the first time now that it is available through ADJ distribution. Paredes has extensive experience in the lighting industry and is no stranger to ADJ, having worked in the company’s Service Department for many years prior to moving to Eliminator.

To welcome Eliminator Lighting to its new home at ADJ Products LLC it is to be re-branded with a sleek new logo. New products will continue to be added to the brand’s catalog, continuing its focus on providing affordable lighting and special effect products to event professionals that offer unbeatable value.

Commenting on the acquisition, President of the ADJ Group of Companies Toby Velazquez said, “This is an exciting development for ADJ Products LLC as Eliminator Lighting has a great range of value DJ products that fit into our diverse network of customers. It also means that the ADJ Group’s product catalog now covers every type of application and budget; ranging from Eliminator Lighting at entry level, to ADJ covering the mid-market and Elation Professional serving top-end theatrical and touring productions.”


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