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Articles Nov-Dec 2020

Effectron Reinforces Dr. APJ Abdul Kalam College Auditorium with Adamson Sound, Barco Projection and Effectron Lights and Furnishing

The 2000-seat multipurpose auditorium at the Dr. APJ Abdul Kalam Government College in Daman, in August 2020 was installed with an impressive audio architecture from Adamson..... read more

Soundframe Gives LOTD an Exclusive Harman Professional Audio System Finesse

SoundFrame recently outfitted Lord of the Drinks’ Kolkata location with a complete Harman Professional Audio System to provide exceptional audio quality and coverage for its patrons..... read more

Neumann Home Studio Academy India Edition - In Conversation with Meghdeep Bose

Meghdeep Bose is a noted arranger, composer and music producer. In this exclusive interview with PT, Meghdeep talks about his collaboration with Sennheiser and Neumann for the Indian edition..... read more

Acoustics In Auditorium Design - by Vijay Purandare

How a room sounds and feels depends heavily on the specific acoustic properties of the materials in the room. For example, the acoustics of a concert hall are designed..... read more

Acoustic and Audio System Design for Small Rooms- Part 4 - by Rahul Sarma

In Part 3 of the series, Rahul spoke about the science behind absorption and diffusion..... read more


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KKR Sells Stake In DJ Equipment Maker Alphatheta to Japan’s Noritsu




Investment firm KKR is selling ownership of AlphaTheta (formerly Pioneer DJ) to Noritsu, a Japanese photo processing machine manufacturer.

On March 2nd, 2020 Noritsu Koki Co., Ltd. has signed a Share Purchase Agreement with KKR PDJ Investment L.P. and Pioneer Corporation to transfer all AlphaTheta Corporation share each company holds to Noritsu Koki Co., Ltd.
With this agreement Noritsu Koki Co., Ltd. will be the parent company for AlphaTheta Corporation early April 2020.

As per the official press release by AlphaTheta, “Our business, operations, brands, including brand names will not be affected. We will continue contributing to the music industry with our innovative products and superior service through Pioneer DJ, rekordbox, KUVO, TORAIZ, Pioneer Professional Audio brands.”



Tokyo Stock Exchange-listed Noritsu said it will acquire all shares of AlphaTheta for 35 billion yen ($324.9 million), and will use a 30 billion yen non-recourse loan to pay the interest-bearing debt of the target company. The acquisition is aimed at increasing the profitability of the company’s businesses and achieving growth in the medium-term management plan.

The deal comes shortly after AlphaTheta rebranded the business earlier this year.

“We are proud to have worked with the management team and employees of Pioneer DJ, now AlphaTheta, to assist the business’ growth in key global markets and to accelerate the company’s migration towards a software-subscription model to align with emerging industry trends – all as a standalone company,” Hiro Hirano, co-head of private equity for KKR Asia Pacific and CEO of KKR Japan, said in a statement. 

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