White Paper On Noise Pollution Control Killing Music

Articles July - August 2019

Touchwood Automations Invigorates Pune’s Party Scene With CINCO

Named after the Spanish word for 5, Cinco, is Pune’s all-new resto-bar and patisserie that promises to make every experience 5 times better!..... read more

THE PIANO PROJECT

Quickly rising up the ranks as one of India’s best places to live in, the city of Indore has it all – a strong sense of community, impressive infrastructure, and indeed a bustling nightlife..... read more

AHEAD OF THE CURVE

Founded in 1980 in Rutesheim, the company began by introducing Hardy Amps professional bass and guitar amplifiers. After the company burnt down completely in a fire, the company headquarters..... read more

Ahuja Radios - Major Audio Brand Distribution Network

The PALM Sound & Light awards honoured Ahuja Radios – India’s iconic brand since almost 80 years. Recognized by the country’s population as the PA brand delivering affordable technology..... read more

Mukesh Panjwani, MX MDR Technologies Ltd. - Lifetime Contribution to The Pro Audio Industry

The PALM Sound & Light awards honoured Mukesh Panjwani, CEO & Managing Director of MXMDR technologies for spearheading the mass distribution of a massive audio, video and electronic product catalog..... read more

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

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Rivera International Boasts Music Experience at Keiba, Mumbai



A far cry from the average sushi-dimsum dining destinations in the city, Keiba is Mumbai’s latest heart-throb Asian pièce de résistance, offering a unique combination of classical and contemporary flavours with an ambience that forces you to stop and take notice.

ABOUT KEIBA


Designed by Sumessh Menon Associates and located inside the iconic Mahalaxmi Race Course, the 3,800 square feet Keiba is a brainchild of restauranteurs Neeti Goel, Suren Joshi and non-restauranteurs Aftab Moon and Ronak Rochlani; serving an eclectic mix of Hunanese, Mandarin and Japanese cuisines in a menu personally curated by fan-favourite Asian chefs Seefah Ketchaiyo and Karan Bane. From siu mai and traditional crystal dumplings to cheung fun rolls to a variety of sushi and a slew of sea-food goodness – Keiba serves up a storm that proves to be a treat for the discerning palate – vegetarian and non-vegetarian alike.

That apart, Keiba’s characteristic laid-back lounge feel ironically exudes a happy vibe of liveliness. An evident nip in the air in the outdoor section provides the perfect transient to the bustling energy in the indoor section which is almost always abuzz with music; and the lovely bar which is shared by the outdoor and indoor spaces, plays the perfect source for beverages like ‘Roppongi Hills’, ‘Province of Ontario’, ‘Old Soul’ and more, which keep the spirits high and the night young.

A KAROSUING AMBIENCE


Before all else, Music is what keeps the night young for all; and the music at Keiba aims to cover as much of the spectrum as it possibly can through an opportune programming schedule that witnesses non-intrusive lounge music during the day, which progresses into groovy electronic vibes as the night moves on. In a nutshell, the music policy is fairly-simple, with genres across the electronic spectrum dominating the weekly programming, subject to the day of the week. The power-packed music is dished out by the venue’s team of residents, who play designated slots, with each one bringing their own unique flavour of music expertise to offer.

The residents work closely with the core management team in devising unique and enticing music themes for each day of the week with the idea being to constantly reinvent the programming schedule to keep things fresh and vibrant for patrons, especially those who frequent the venue on a regular basis. The programming schedule, we learn, is created after intense analysis that comprises an amalgam of a close watch on current music trends (local and international) and customer feedback. As a member of the management puts it “The music played at Keiba is what we like to call ‘niche’. We are extremely particular about music and sets, and there is an evident effort to ensure that the quality and repertoire of the music being played is simply exceptional. And thus far our patrons have loved it. Now we’re focused on raising the bar every single day.” Apparently, the venue soon plans to dish out an elaborate gig calendar that involves hosting some of the best guest DJ's, both local as well as international.

AN AURAL TREAT


The unsung hero behind the amazing music experience here is the exceptional aural reinforcement which heightens the music playback throughout the venue – delivered through a top-notch pro audio architecture comprising an amalgam of products from world class brands Niles Audio, Atlas Audio, Nova Audio and ToneArt; designed and integrated by the team from Rivera International – the official distributors in India of the aforementioned pro-audio brands.

Rajesh Sadarangani, director of Rivera International, comments “When you visit Keiba, you’ll instantly recognize that the venue prides itself on delivering only the finest quality to their patrons – be the food and beverage or any other aspect of the service experience. This was the brief that we received during the planning stages of the project and its so heartening to see everything come to fruition just the way it was envisioned. The use of products from brands like Nova, Niles, Atlas and ToneArt exemplifies the management’s knowledge and awareness of how great quality sound enhances the dining experience; and consolidates their commitment to offering nothing less than the best to their patrons. It’s been an honour and a privilege for team Rivera International to be a part of this project and help Keiba achieve the kind of high quality world class sound experience that it so truly and richly deserves.”

The audio system at Keiba comprises a meticulously planned loudspeaker scheme featuring the use of avant-garde products like the ever efficient VISIO 12 loudspeakers from NOVA Audio deployed at the main seating area, along with multiple numbers of the Rock series speakers from NILES Audio and multiple numbers of the SM82T wall-mounted speakers from ATLAS Audio covering the perimeters and common areas of the venue. The entire loudspeaker set up is powered through a fortified amplification system comprising the R series and TA series power amplifiers from ToneArt. The audio design and alignment has been worked in a manner that ensures every last inch of the venue experiences crystal clear sound and impressive aural impact.

A member of the management at Keiba shares their views about the audio experience, saying “We pride ourselves for the high standards of quality in every aspect of service, and there’s absolutely no doubt that audio system we have here is an absolutely crucial aspect of it all. The system is simply fabulous. The speakers accurately reproduce all kinds of music with great ease; and has enough room to deliver a louder and more impactful audio performance whenever needed. Not only are we extremely pleased with the quality of sound, but also the system’s ease of use and low-maintenance. And what’s even more heartening is the fact that several patrons have complimented us on the great quality of sound here! The Rivera International team have done a great job, and we appreciate all the work, effort and dedication they’ve put into making Keiba a dining destination that sounds every bit as great as it looks!”

KREATING THE BRIGHT FUTURE


There’s no lack of positives supporting Keiba in their quest for success, with the venue ensuring that all key points for future success i.e. service, appeal and music are checked to the T. So, it comes as no surprise that the franchise has plans to expand, hopefully in the near future. As a member of the senior management at Keiba shares “The response has been great so far, and the future seems promising. Though it’s too soon to discuss stuff like expansion plans etc, we must say that there’s a definite enticement, and these details will be made public at the right time!”


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