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Articles Jan - Feb 2020

Sunburn Rocks with Full Spectrum Sound

One of Asia’s largest music festivals, OPPO Sunburn in association with Percept Live and Klassique Events Goa returned to its birthplace Goa, this December after a hiatus of 3 years. The festival which made a grand homecoming for its 13th edition at Vagator for a three-day showcase ..... read more

11 Questions with Kalle Hvidt Nielsen-CEO, DPA Microphones

Kalle Hvidt Nielsen, CEO at DPA Microphones since September 2016 gained extensive knowledge of developing cutting-edge technologies in audio, in his previous positions as CEO at Bang & Olufsen A/S and Brüel & Kjær Sound & Vibration Measurement..... read more

New Meyer Sound Systems Highlight 50th Anniversary of India’s National Centre for the Performing Arts

Widely heralded as one of India’s leading cultural institutions, The National Centre for the Performing Arts (NCPA) in Mumbai recently celebrated 50 years of presenting an extraordinary array of dance, drama and musical performances by Indian and international artists..... read more

Palm Technology - Top 50 Products 2020

The last 12 months have seen a revolution in pro audio, lighting, DJ Gear and installation. With new gear, equipment, and companies bringing in new technology, the industry is opening up to new possibilities ..... read more

Iconic Mahakavi Kalidas Kalamandir Auditorium Upgrades to Bose Professional RoomMatch System

The addition of the Bose Professional RoomMatch system has dramatically improved the overall sound experience here. It has always been our mission to provide the city with a space that allows audiences the chance to immerse themselves into the on-stage..... read more

The Making of U2’s - The Joshua Tree Tour, India

Over 40,000 Indian fans who might have endured over a decade of false rumours about the legendary band U2 touring the country, were finally treated to a dream musical extravaganza by BookMyShow (BMS), India’s leading entertainment destination when they ..... read more

Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

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Tic Tac Toe goes beyond fun and games with an avant-garde sound system from Bose Professional



With a theme that brings to life all those good old vibes of relaxation akin to enjoying a healthy session of board games after a long arduous day at work, Tic Tac Toe offers a unique combination of classical and contemporary flavours, giving Indore a new reason to smile and adulate. A smashing hit with youth of all ages; serving an eclectic mix of Asian, Continental, Italian, Mexican and much more in addition to signature alcoholic and non-alcoholic sips as part of a menu personally curated by the venue’s head honchos, Tic Tac Toe serves up a storm that proves to be a treat for the discerning palate – vegetarian and non-vegetarian alike.

That apart, Tic Tac Toe’s characteristic laid-back lounge feel ironically exudes a happy vibe of liveliness. The venue sports plush seating that’s equally inviting for families and large groups and singles alike; with a lovely bar playing the perfect source for beverages and refreshers to keep the spirits high and the night young.


Before all else though – Music is what keeps the night young for all; and the music at Tic Tac Toe aims to cover as much of the spectrum as it possibly can through an opportune programming schedule that witnesses non-intrusive lounge music during the day, which progresses into groovy electronic vibes as the night moves on. The unsung hero behind the amazing music experience here is the exceptional aural reinforcement which heightens the music playback throughout the venue – delivered through a top-notch pro audio architecture from global pro audio leaders, Bose Professional.

Integrated by Indore based solutions company Audiocratz Sound & Light Solutions with astute design inputs from Bose Professional’s technical team lead by Navin Dutta, the audio system at Tic Tac Toe comprises a meticulously planned loudspeaker scheme featuring the use of avant-garde products like the ever efficient Bose LT9403 install specific loudspeakers paired with the powerful and impact heavy Bose SM118 subwoofers deployed at the main dancefloor area, along with multiple numbers of the RMU105 loudspeakers from the acclaimed RoomMatch series distributed evenly at the private dining room and along the perimeters and common areas of the venue. The loudspeaker setup has been designed keeping in mind the physical attributes and dimensions of the space which mainly entails little to no acoustic treatment and a rather high ceiling, making it quite the challenge to work around. The loudspeakers used in the setup provide for just the perfect amount of dispersion which ensures that every last inch of Tic Tac Toe experiences nothing less than the very best of Bose Professional’s signature sound, consistently. The entire loudspeaker set up is powered through a fortified amplification system comprising the ever-so-powerful PM8500 power amplifiers from Bose Professional’s PowerMatch series of products.

A member of the management at Tic Tac Toe shares their views about the audio experience, saying “We pride ourselves for the high standards of quality in every aspect of service, and there’s absolutely no doubt that our new audio system from Bose Professional is an absolutely crucial aspect of it all. The system is simply fabulous. The speakers accurately reproduce all kinds of music with great ease; and has enough room to deliver a louder and more impactful audio performance whenever needed. Not only are we extremely pleased with the quality of sound, but also the system’s ease of use and low-maintenance. And what’s even more heartening is the fact that several patrons have complimented us on the great quality of sound here! The Audiocratz Sound & Light Solutions team have done a great job, and we appreciate all the work, effort and dedication they’ve put into making Tic Tac Toe a dining destination that sounds every bit as great as it looks!”

Vibhor Khanna, Country Manager – SAARC, Bose Professional, comments “When you visit Tic Tac Toe, you’ll instantly recognize that the venue prides itself on delivering only the finest quality to their patrons – be the food and beverage or any other aspect of the service experience. This was what the client insisted from the get-go and it is so heartening to see everything come to fruition just the way it was envisioned. The client’s decision to partner with Bose Professional exemplifies their knowledge and awareness of how great quality sound enhances the dining experience; and consolidates their commitment to offering nothing less than the best to their patrons. It’s been an honour and a privilege for us to be a part of this project and we commend Mr Vinayak Luthra and his team at Audiocratz Sound & Light Solutions for a great job done with the audio solution at the venue. It’s great to know that Tic Tac Toe have achieved the kind of high quality world class sound experience that it so truly and richly deserves.”


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Current Issue - Jan - Feb 2020
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