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Articles Jan-Feb 2021

TAG Basics

A view from within

TAG is a modern day audio institute in India’s fast evolving audio education segment. State-of-the-art technology in all three studio suites at the institute is ensuring that TAG is emerging as a front runner..... read more

Sonic Boom - In Conversation with Farhad K. DadyBurjor

PT spoke to Farhad DadyBurjor, one of the most respected and sought after sound engineers in the country today. In a career spanning over 3 decades, Farhad has built an impressive..... read more

Studio Showcase

Recording & Mixing studios are behind the success of any great record and in a country like India where music is an important part of everyday life musicians have a host of options they can choose..... read more

New Edge Studios Transforms into an Immersive Mix Room

Founded in 2015 by sought-after sound engineer Shadab Rayeen, New Edge Studios has been a preferred destination for many acclaimed Indian music directors, producers and artistes. In order to remain on the cutting-edge of audio production..... read more

Top 30 Products 2021 – PALM Technology

Global Pro Sound & Light Technology

The year 2020 has taken all of us on a topsy-turvy ride. The COVID-19 pandemic completely shut down the world impacting every industry. The unexpected turn of events left the pro-audio, installation, lighting and DJ industry..... read more

Acoustic and Audio Systemdesign for Small Rooms - Part 5

In the previous part, the article discussed frequency responses of speakers and how they relate to the listening experience. That discussion is the perfect overture to this next topic of interest..... read more

CELTO ACOUSTIQUE

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio systems for rentals and installation industry.

Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built his first loudspeakers with his father in their garage..... read more


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Tic Tac Toe goes beyond fun and games with an avant-garde sound system from Bose Professional



With a theme that brings to life all those good old vibes of relaxation akin to enjoying a healthy session of board games after a long arduous day at work, Tic Tac Toe offers a unique combination of classical and contemporary flavours, giving Indore a new reason to smile and adulate. A smashing hit with youth of all ages; serving an eclectic mix of Asian, Continental, Italian, Mexican and much more in addition to signature alcoholic and non-alcoholic sips as part of a menu personally curated by the venue’s head honchos, Tic Tac Toe serves up a storm that proves to be a treat for the discerning palate – vegetarian and non-vegetarian alike.

That apart, Tic Tac Toe’s characteristic laid-back lounge feel ironically exudes a happy vibe of liveliness. The venue sports plush seating that’s equally inviting for families and large groups and singles alike; with a lovely bar playing the perfect source for beverages and refreshers to keep the spirits high and the night young.


Before all else though – Music is what keeps the night young for all; and the music at Tic Tac Toe aims to cover as much of the spectrum as it possibly can through an opportune programming schedule that witnesses non-intrusive lounge music during the day, which progresses into groovy electronic vibes as the night moves on. The unsung hero behind the amazing music experience here is the exceptional aural reinforcement which heightens the music playback throughout the venue – delivered through a top-notch pro audio architecture from global pro audio leaders, Bose Professional.

Integrated by Indore based solutions company Audiocratz Sound & Light Solutions with astute design inputs from Bose Professional’s technical team lead by Navin Dutta, the audio system at Tic Tac Toe comprises a meticulously planned loudspeaker scheme featuring the use of avant-garde products like the ever efficient Bose LT9403 install specific loudspeakers paired with the powerful and impact heavy Bose SM118 subwoofers deployed at the main dancefloor area, along with multiple numbers of the RMU105 loudspeakers from the acclaimed RoomMatch series distributed evenly at the private dining room and along the perimeters and common areas of the venue. The loudspeaker setup has been designed keeping in mind the physical attributes and dimensions of the space which mainly entails little to no acoustic treatment and a rather high ceiling, making it quite the challenge to work around. The loudspeakers used in the setup provide for just the perfect amount of dispersion which ensures that every last inch of Tic Tac Toe experiences nothing less than the very best of Bose Professional’s signature sound, consistently. The entire loudspeaker set up is powered through a fortified amplification system comprising the ever-so-powerful PM8500 power amplifiers from Bose Professional’s PowerMatch series of products.

A member of the management at Tic Tac Toe shares their views about the audio experience, saying “We pride ourselves for the high standards of quality in every aspect of service, and there’s absolutely no doubt that our new audio system from Bose Professional is an absolutely crucial aspect of it all. The system is simply fabulous. The speakers accurately reproduce all kinds of music with great ease; and has enough room to deliver a louder and more impactful audio performance whenever needed. Not only are we extremely pleased with the quality of sound, but also the system’s ease of use and low-maintenance. And what’s even more heartening is the fact that several patrons have complimented us on the great quality of sound here! The Audiocratz Sound & Light Solutions team have done a great job, and we appreciate all the work, effort and dedication they’ve put into making Tic Tac Toe a dining destination that sounds every bit as great as it looks!”

Vibhor Khanna, Country Manager – SAARC, Bose Professional, comments “When you visit Tic Tac Toe, you’ll instantly recognize that the venue prides itself on delivering only the finest quality to their patrons – be the food and beverage or any other aspect of the service experience. This was what the client insisted from the get-go and it is so heartening to see everything come to fruition just the way it was envisioned. The client’s decision to partner with Bose Professional exemplifies their knowledge and awareness of how great quality sound enhances the dining experience; and consolidates their commitment to offering nothing less than the best to their patrons. It’s been an honour and a privilege for us to be a part of this project and we commend Mr Vinayak Luthra and his team at Audiocratz Sound & Light Solutions for a great job done with the audio solution at the venue. It’s great to know that Tic Tac Toe have achieved the kind of high quality world class sound experience that it so truly and richly deserves.”

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