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Articles Sept-Oct 2020

IRAA 2020 Recording Arts Awards a Huge Success

Winners across 42 categories at India’s only technical excellence award for the sound recording industry represent the future of the industry setting new standards in sound engineering..... read more

Bose Professional Gives Befitting Tribute to War Heroes

The National War Memorial stands as a stellar tribute to the Indian Armed Forces who served our country in times of conflict. The scale and significance of the memorial..... read more

Ray of LIGHT in Conversation with Becket Tundatil

The Coronavirus has disrupted industries from all sectors including Lighting. The outbreak has left a significant impact on the events industry with shows being postponed or cancelled..... read more

NJSM-BNA Set the Ball Rolling for Virtual Live Entertainment Events in India

The advent of the Covid-19 pandemic mandated the cancellation of most concerts, music festivals, performances and other live entertainment events, but what emerged from this adversity..... read more

Acoustic and Audio System Design for Small Rooms - Part 3

In Part 2 of the series, Sarma elucidated about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback..... read more


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Yamaha Unified Communications Announces New Partner Program

Program Offers Sales, Marketing, and Technical Support to Drive New Opportunities and Growth for Yamaha UC Partners



Yamaha Unified Communications has announced a new partner program. Now open for registration, the channel partner program is available to authorized Yamaha Unified Communication partners in North America, Europe, the Middle East, Africa, and Asia. Program members that work directly with Yamaha UC will have access to critical tools, resources, and expertise designed to increase business recognition and growth.

"Yamaha is one of the most trusted leaders in audio, bringing decades of experience to solving customer's communication and collaboration needs, which is vital as the UC market continues to flourish," said Ashley Nguyen, global channel marketing manager, Yamaha Unified Communications. "With this new program available to our UC partners, they will be able to leverage the Yamaha name to differentiate their business from the competition while tapping into the best tools and resources that will help build their knowledge, grow their business quickly, and fast-track their ROI in the growing UC field."

The Yamaha UC Global Partner Program recognizes three partnerships: Basic, Emerging, and Prime, providing partners with additional benefits and incentives at each level. Basic level provides dealer registration, demo program, special discounts, welcome kit, product training, and post-sales technical support. Partners achieving Emerging and Prime levels are recognized as "Club Partners," and given volume incentive rebates and additional marketing support to increase customer base and sales opportunities including market development funds. With these funds, partners can grow their sales presence and use funds for online and print advertising; social opportunities such as tradeshows, lunch and learns, roundtables, and other events; whitepapers or other content assets; webinars; or microsite developments.

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