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Articles Jan - Feb 2020

Sunburn Rocks with Full Spectrum Sound

One of Asia’s largest music festivals, OPPO Sunburn in association with Percept Live and Klassique Events Goa returned to its birthplace Goa, this December after a hiatus of 3 years. The festival which made a grand homecoming for its 13th edition at Vagator for a three-day showcase ..... read more

11 Questions with Kalle Hvidt Nielsen-CEO, DPA Microphones

Kalle Hvidt Nielsen, CEO at DPA Microphones since September 2016 gained extensive knowledge of developing cutting-edge technologies in audio, in his previous positions as CEO at Bang & Olufsen A/S and Brüel & Kjær Sound & Vibration Measurement..... read more

New Meyer Sound Systems Highlight 50th Anniversary of India’s National Centre for the Performing Arts

Widely heralded as one of India’s leading cultural institutions, The National Centre for the Performing Arts (NCPA) in Mumbai recently celebrated 50 years of presenting an extraordinary array of dance, drama and musical performances by Indian and international artists..... read more

Palm Technology - Top 50 Products 2020

The last 12 months have seen a revolution in pro audio, lighting, DJ Gear and installation. With new gear, equipment, and companies bringing in new technology, the industry is opening up to new possibilities ..... read more

Iconic Mahakavi Kalidas Kalamandir Auditorium Upgrades to Bose Professional RoomMatch System

The addition of the Bose Professional RoomMatch system has dramatically improved the overall sound experience here. It has always been our mission to provide the city with a space that allows audiences the chance to immerse themselves into the on-stage..... read more

The Making of U2’s - The Joshua Tree Tour, India

Over 40,000 Indian fans who might have endured over a decade of false rumours about the legendary band U2 touring the country, were finally treated to a dream musical extravaganza by BookMyShow (BMS), India’s leading entertainment destination when they ..... read more

Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

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Yamaha Unified Communications Announces New Partner Program

Program Offers Sales, Marketing, and Technical Support to Drive New Opportunities and Growth for Yamaha UC Partners



Yamaha Unified Communications has announced a new partner program. Now open for registration, the channel partner program is available to authorized Yamaha Unified Communication partners in North America, Europe, the Middle East, Africa, and Asia. Program members that work directly with Yamaha UC will have access to critical tools, resources, and expertise designed to increase business recognition and growth.

"Yamaha is one of the most trusted leaders in audio, bringing decades of experience to solving customer's communication and collaboration needs, which is vital as the UC market continues to flourish," said Ashley Nguyen, global channel marketing manager, Yamaha Unified Communications. "With this new program available to our UC partners, they will be able to leverage the Yamaha name to differentiate their business from the competition while tapping into the best tools and resources that will help build their knowledge, grow their business quickly, and fast-track their ROI in the growing UC field."

The Yamaha UC Global Partner Program recognizes three partnerships: Basic, Emerging, and Prime, providing partners with additional benefits and incentives at each level. Basic level provides dealer registration, demo program, special discounts, welcome kit, product training, and post-sales technical support. Partners achieving Emerging and Prime levels are recognized as "Club Partners," and given volume incentive rebates and additional marketing support to increase customer base and sales opportunities including market development funds. With these funds, partners can grow their sales presence and use funds for online and print advertising; social opportunities such as tradeshows, lunch and learns, roundtables, and other events; whitepapers or other content assets; webinars; or microsite developments.


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Current Issue - Jan - Feb 2020
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