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Articles Jan-Feb 2021

TAG Basics

A view from within

TAG is a modern day audio institute in India’s fast evolving audio education segment. State-of-the-art technology in all three studio suites at the institute is ensuring that TAG is emerging as a front runner..... read more

Sonic Boom - In Conversation with Farhad K. DadyBurjor

PT spoke to Farhad DadyBurjor, one of the most respected and sought after sound engineers in the country today. In a career spanning over 3 decades, Farhad has built an impressive..... read more

Studio Showcase

Recording & Mixing studios are behind the success of any great record and in a country like India where music is an important part of everyday life musicians have a host of options they can choose..... read more

New Edge Studios Transforms into an Immersive Mix Room

Founded in 2015 by sought-after sound engineer Shadab Rayeen, New Edge Studios has been a preferred destination for many acclaimed Indian music directors, producers and artistes. In order to remain on the cutting-edge of audio production..... read more

Top 30 Products 2021 – PALM Technology

Global Pro Sound & Light Technology

The year 2020 has taken all of us on a topsy-turvy ride. The COVID-19 pandemic completely shut down the world impacting every industry. The unexpected turn of events left the pro-audio, installation, lighting and DJ industry..... read more

Acoustic and Audio Systemdesign for Small Rooms - Part 5

In the previous part, the article discussed frequency responses of speakers and how they relate to the listening experience. That discussion is the perfect overture to this next topic of interest..... read more

CELTO ACOUSTIQUE

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio systems for rentals and installation industry.

Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built his first loudspeakers with his father in their garage..... read more


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Yamaha Unified Communications Announces New Partner Program

Program Offers Sales, Marketing, and Technical Support to Drive New Opportunities and Growth for Yamaha UC Partners



Yamaha Unified Communications has announced a new partner program. Now open for registration, the channel partner program is available to authorized Yamaha Unified Communication partners in North America, Europe, the Middle East, Africa, and Asia. Program members that work directly with Yamaha UC will have access to critical tools, resources, and expertise designed to increase business recognition and growth.

"Yamaha is one of the most trusted leaders in audio, bringing decades of experience to solving customer's communication and collaboration needs, which is vital as the UC market continues to flourish," said Ashley Nguyen, global channel marketing manager, Yamaha Unified Communications. "With this new program available to our UC partners, they will be able to leverage the Yamaha name to differentiate their business from the competition while tapping into the best tools and resources that will help build their knowledge, grow their business quickly, and fast-track their ROI in the growing UC field."

The Yamaha UC Global Partner Program recognizes three partnerships: Basic, Emerging, and Prime, providing partners with additional benefits and incentives at each level. Basic level provides dealer registration, demo program, special discounts, welcome kit, product training, and post-sales technical support. Partners achieving Emerging and Prime levels are recognized as "Club Partners," and given volume incentive rebates and additional marketing support to increase customer base and sales opportunities including market development funds. With these funds, partners can grow their sales presence and use funds for online and print advertising; social opportunities such as tradeshows, lunch and learns, roundtables, and other events; whitepapers or other content assets; webinars; or microsite developments.

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