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Articles July - August 2019

Touchwood Automations Invigorates Pune’s Party Scene With CINCO

Named after the Spanish word for 5, Cinco, is Pune’s all-new resto-bar and patisserie that promises to make every experience 5 times better!..... read more

THE PIANO PROJECT

Quickly rising up the ranks as one of India’s best places to live in, the city of Indore has it all – a strong sense of community, impressive infrastructure, and indeed a bustling nightlife..... read more

AHEAD OF THE CURVE

Founded in 1980 in Rutesheim, the company began by introducing Hardy Amps professional bass and guitar amplifiers. After the company burnt down completely in a fire, the company headquarters..... read more

Ahuja Radios - Major Audio Brand Distribution Network

The PALM Sound & Light awards honoured Ahuja Radios – India’s iconic brand since almost 80 years. Recognized by the country’s population as the PA brand delivering affordable technology..... read more

Mukesh Panjwani, MX MDR Technologies Ltd. - Lifetime Contribution to The Pro Audio Industry

The PALM Sound & Light awards honoured Mukesh Panjwani, CEO & Managing Director of MXMDR technologies for spearheading the mass distribution of a massive audio, video and electronic product catalog..... read more

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

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Martin Audio Appoints PTC as New Indian Distributor



Martin Audio has appointed Mumbai-based Preeti Trading Corporation (PTC) as its new distributor in India. The family-owned company has been in operation since the start of the new millennium with a goal to become the leading AV residential and commercial installation company in the sub-continent.

Rationalizing the decision to approach Martin Audio, managing director Kamal Dhingreja said, “All our dealers carry out installations as well, and had been dependent on traditional brands. So, we decided to make Martin Audio available as a performance product, which sets them apart from regular integrators.”

He said that Martin Audio’s brand value was well recognized in India. “It is highly regarded for its sound quality,” he said. “We have taken the initiative in working with the top integrators on their projects, and also to reach the best business houses on the Indian map through our sales team.”

PTC will be looking to establish the CDD installation series at an early stage, along with BlacklineX, while they will also address rental staging requirements through their regional channel partnerships.

After making the products available for major integrators, PTC will be planning demo spaces in dealer stores and participating in exhibitions, such as the recent PALM Expo India.

Speaking of the appointment, Martin Audio’s APAC Account Manager, Andy Duffield, stated, ”Martin Audio has a long-established reputation in India for innovation, sonic excellence and build-quality.

“As Martin Audio’s product range expands to encompass a wider range of applications and price points, it has become clear that we needed a distribution partner with a wide access to dealer channels across India in order to maximize market penetration across all ranges, throughout the country. Preeti Trading Corporation provides that capability. We are excited to welcome them to the Martin Audio family and are confident that, with their help, Martin Audio’s successes in India will go from strength to strength.”


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