Top 50 Innovations Of 2018

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

FIXINTOGETMIXIN with Brad Divens

Renowned FOH engineer Brad Divens who is currently mixing for Enrique Iglesias and has mixed for Linkin Park, Garbage, Cyndi Lauper, HIM, Bob Seger and countless others in the past, was in Mumbai for doing what he loves to do most...... read more

BToS Productions - The Rising Star

Nazeef Mohommed, the frontman of an immensely young, passionate and growing enterprise – BToS Productions talks to Ankita Bhadrawale about their overall plans for the future and his recipe to designing, curating and executing the event..... read more

The Next Dimension Of Stage Production

Popularly referred to as India’s equivalent of the Academy Awards; the 64th edition of the Filmfare Awards, presented by The Times Group, continued its legacy of honouring artistic and technical excellence in the Hindi film industry of India......... read more

Complete Audio Solutions from Honeywell

Honeywell is the new entrant on the block in the professional sound segment with ‘Honeywell ProSound’. The series is a perfect adjacency to Honeywell’s current PAVA business offering solutions to new verticals like hospitality, entertainment...... read more

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Martin Audio Appoints PTC as New Indian Distributor



Martin Audio has appointed Mumbai-based Preeti Trading Corporation (PTC) as its new distributor in India. The family-owned company has been in operation since the start of the new millennium with a goal to become the leading AV residential and commercial installation company in the sub-continent.

Rationalizing the decision to approach Martin Audio, managing director Kamal Dhingreja said, “All our dealers carry out installations as well, and had been dependent on traditional brands. So, we decided to make Martin Audio available as a performance product, which sets them apart from regular integrators.”

He said that Martin Audio’s brand value was well recognized in India. “It is highly regarded for its sound quality,” he said. “We have taken the initiative in working with the top integrators on their projects, and also to reach the best business houses on the Indian map through our sales team.”

PTC will be looking to establish the CDD installation series at an early stage, along with BlacklineX, while they will also address rental staging requirements through their regional channel partnerships.

After making the products available for major integrators, PTC will be planning demo spaces in dealer stores and participating in exhibitions, such as the recent PALM Expo India.

Speaking of the appointment, Martin Audio’s APAC Account Manager, Andy Duffield, stated, ”Martin Audio has a long-established reputation in India for innovation, sonic excellence and build-quality.

“As Martin Audio’s product range expands to encompass a wider range of applications and price points, it has become clear that we needed a distribution partner with a wide access to dealer channels across India in order to maximize market penetration across all ranges, throughout the country. Preeti Trading Corporation provides that capability. We are excited to welcome them to the Martin Audio family and are confident that, with their help, Martin Audio’s successes in India will go from strength to strength.”

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