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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Martin Audio Appoints PTC as New Indian Distributor



Martin Audio has appointed Mumbai-based Preeti Trading Corporation (PTC) as its new distributor in India. The family-owned company has been in operation since the start of the new millennium with a goal to become the leading AV residential and commercial installation company in the sub-continent.

Rationalizing the decision to approach Martin Audio, managing director Kamal Dhingreja said, “All our dealers carry out installations as well, and had been dependent on traditional brands. So, we decided to make Martin Audio available as a performance product, which sets them apart from regular integrators.”

He said that Martin Audio’s brand value was well recognized in India. “It is highly regarded for its sound quality,” he said. “We have taken the initiative in working with the top integrators on their projects, and also to reach the best business houses on the Indian map through our sales team.”

PTC will be looking to establish the CDD installation series at an early stage, along with BlacklineX, while they will also address rental staging requirements through their regional channel partnerships.

After making the products available for major integrators, PTC will be planning demo spaces in dealer stores and participating in exhibitions, such as the recent PALM Expo India.

Speaking of the appointment, Martin Audio’s APAC Account Manager, Andy Duffield, stated, ”Martin Audio has a long-established reputation in India for innovation, sonic excellence and build-quality.

“As Martin Audio’s product range expands to encompass a wider range of applications and price points, it has become clear that we needed a distribution partner with a wide access to dealer channels across India in order to maximize market penetration across all ranges, throughout the country. Preeti Trading Corporation provides that capability. We are excited to welcome them to the Martin Audio family and are confident that, with their help, Martin Audio’s successes in India will go from strength to strength.”


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