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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Ashly Audio Appoints Noel Larson as VP of Marketing and Business Development



Ashly Audio has appointed Noel Larson to serve as Vice President of Marketing and Business Development. With over two decades of experience in the industry, Larson is poised to take Ashly’s solid fundamentals to new levels. He will develop and execute Ashly’s marketing vision and will work with Ashly engineers and strategic partners on new product development. Larson will report to Ashly CEO Jim Mack.

Larson most recently served as Harman Professional’s Global Director of Retail Solutions – Signal Processing, Mics, and Connected PA. At various points, Larson had oversight of the dbx, Lexicon, BSS, Digitech, AKG, and Soundcraft brands during his seven years there. Larson said. “I was looking for an opportunity where I could make a real impact at a company that’s ready to grow fast and that has a management team that fully supports that vision. Ashly has CEO Jim Mack and a cast of talented people, and Jim has successfully piloted rapid company growth in his past endeavors and now has positioned Ashly to rise to the challenge.

Noted Mack, “I’ve known Noel Larson for some time, watched his performance at Harman and was waiting for the opportunity to have him apply his insights and expertise to the Ashly brand. Together, we’ve crafted a new marketing strategy for Ashly and together will make the brand soar both domestically and internationally.”

“Although system designers and integrators have long known that Ashly delivers rock-solid solutions of unmatched value, it’s time for us to really call that out in a coordinated way,” Larson said. “Ashly’s well-integrated product line is much more than a bunch of disconnected specs… it’s really a menu of complete solutions – including I/O, DSP, Software, and, of course, Power. Ashly’s solutions work in harmony with the needs of integrators and give end-users transparent, intuitive control over their new systems.”


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