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Articles Sept-Oct 2020

IRAA 2020 Recording Arts Awards a Huge Success

Winners across 42 categories at India’s only technical excellence award for the sound recording industry represent the future of the industry setting new standards in sound engineering..... read more

Bose Professional Gives Befitting Tribute to War Heroes

The National War Memorial stands as a stellar tribute to the Indian Armed Forces who served our country in times of conflict. The scale and significance of the memorial..... read more

Ray of LIGHT in Conversation with Becket Tundatil

The Coronavirus has disrupted industries from all sectors including Lighting. The outbreak has left a significant impact on the events industry with shows being postponed or cancelled..... read more

NJSM-BNA Set the Ball Rolling for Virtual Live Entertainment Events in India

The advent of the Covid-19 pandemic mandated the cancellation of most concerts, music festivals, performances and other live entertainment events, but what emerged from this adversity..... read more

Acoustic and Audio System Design for Small Rooms - Part 3

In Part 2 of the series, Sarma elucidated about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback..... read more


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Ashly Audio Appoints Noel Larson as VP of Marketing and Business Development



Ashly Audio has appointed Noel Larson to serve as Vice President of Marketing and Business Development. With over two decades of experience in the industry, Larson is poised to take Ashly’s solid fundamentals to new levels. He will develop and execute Ashly’s marketing vision and will work with Ashly engineers and strategic partners on new product development. Larson will report to Ashly CEO Jim Mack.

Larson most recently served as Harman Professional’s Global Director of Retail Solutions – Signal Processing, Mics, and Connected PA. At various points, Larson had oversight of the dbx, Lexicon, BSS, Digitech, AKG, and Soundcraft brands during his seven years there. Larson said. “I was looking for an opportunity where I could make a real impact at a company that’s ready to grow fast and that has a management team that fully supports that vision. Ashly has CEO Jim Mack and a cast of talented people, and Jim has successfully piloted rapid company growth in his past endeavors and now has positioned Ashly to rise to the challenge.

Noted Mack, “I’ve known Noel Larson for some time, watched his performance at Harman and was waiting for the opportunity to have him apply his insights and expertise to the Ashly brand. Together, we’ve crafted a new marketing strategy for Ashly and together will make the brand soar both domestically and internationally.”

“Although system designers and integrators have long known that Ashly delivers rock-solid solutions of unmatched value, it’s time for us to really call that out in a coordinated way,” Larson said. “Ashly’s well-integrated product line is much more than a bunch of disconnected specs… it’s really a menu of complete solutions – including I/O, DSP, Software, and, of course, Power. Ashly’s solutions work in harmony with the needs of integrators and give end-users transparent, intuitive control over their new systems.”

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