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Articles July-August 2020

Bay Owl Studios – Not Just Music by the Bay

Launched in February 2020, Bay Owl Studios was founded by Varun Parikh who is an audio engineer and had no significant musical influence while growing up. His first exposure to music came when he was in high school..... read more

Harman all the Way

India’s First Domestic Hotel Chain – the Luxurious MAYFAIR Lake Resort – hires Qubix Technologies to provide state-of-the-art, end-to-end Integration with HARMAN Professional Solutions. PT reports..... read more

ANGRIYA Cruises the Seas with Bose

Latest cruise ships are teaming with audiovisual technology designed to keep passengers awed and coming back for more. In this feature PT reports on the audio installation of one such cruise ship - The Angriya Luxury Cruise Liner..... read more

Sennheiser 75-year Milestone

June 2020 marked the 75th anniversary of the foundation of Sennheiser, one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Through these 75 years, Sennheiser..... read more

Adiyogi Divya Darshanam Continues to Raise Standards

Since it’s unveiling in 2019 by the President of India Shri Ram NathKovind, the Adiyogi Divya Darshanam has enthralled spectators from across the globe. In May this year, this one of its kind projection mapping..... read more

Shankar & Siddharth Mahadevan’s Lambodara Studios

In the March-June 2020 issue of PALM Technology, PT did a cover story on Shankar and Siddharth Mahadevan’s new studio Lambodara. Here are some more images of the new studio..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

IRAA 2020 Goes Virtual

PALM expo’s concern to ensure safety from ongoing pandemic mandated cancelation of the 2020 edition of PALM expo and in the best interest of the industry and business, decided not to move forward with the expo in 2020, carrying forward the show to May 2021..... read more

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Ashly Audio Appoints Noel Larson as VP of Marketing and Business Development



Ashly Audio has appointed Noel Larson to serve as Vice President of Marketing and Business Development. With over two decades of experience in the industry, Larson is poised to take Ashly’s solid fundamentals to new levels. He will develop and execute Ashly’s marketing vision and will work with Ashly engineers and strategic partners on new product development. Larson will report to Ashly CEO Jim Mack.

Larson most recently served as Harman Professional’s Global Director of Retail Solutions – Signal Processing, Mics, and Connected PA. At various points, Larson had oversight of the dbx, Lexicon, BSS, Digitech, AKG, and Soundcraft brands during his seven years there. Larson said. “I was looking for an opportunity where I could make a real impact at a company that’s ready to grow fast and that has a management team that fully supports that vision. Ashly has CEO Jim Mack and a cast of talented people, and Jim has successfully piloted rapid company growth in his past endeavors and now has positioned Ashly to rise to the challenge.

Noted Mack, “I’ve known Noel Larson for some time, watched his performance at Harman and was waiting for the opportunity to have him apply his insights and expertise to the Ashly brand. Together, we’ve crafted a new marketing strategy for Ashly and together will make the brand soar both domestically and internationally.”

“Although system designers and integrators have long known that Ashly delivers rock-solid solutions of unmatched value, it’s time for us to really call that out in a coordinated way,” Larson said. “Ashly’s well-integrated product line is much more than a bunch of disconnected specs… it’s really a menu of complete solutions – including I/O, DSP, Software, and, of course, Power. Ashly’s solutions work in harmony with the needs of integrators and give end-users transparent, intuitive control over their new systems.”

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