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Articles Sept-Oct 2020

IRAA 2020 Recording Arts Awards a Huge Success

Winners across 42 categories at India’s only technical excellence award for the sound recording industry represent the future of the industry setting new standards in sound engineering..... read more

Bose Professional Gives Befitting Tribute to War Heroes

The National War Memorial stands as a stellar tribute to the Indian Armed Forces who served our country in times of conflict. The scale and significance of the memorial..... read more

Ray of LIGHT in Conversation with Becket Tundatil

The Coronavirus has disrupted industries from all sectors including Lighting. The outbreak has left a significant impact on the events industry with shows being postponed or cancelled..... read more

NJSM-BNA Set the Ball Rolling for Virtual Live Entertainment Events in India

The advent of the Covid-19 pandemic mandated the cancellation of most concerts, music festivals, performances and other live entertainment events, but what emerged from this adversity..... read more

Acoustic and Audio System Design for Small Rooms - Part 3

In Part 2 of the series, Sarma elucidated about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback..... read more


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Shure Provides Complete Conferencing Audio Ecosystem for Collaboration Spaces




As video conferencing becomes even more important in today’s world, Shure has announced a new selection of products to provide systems integrators and AV professionals with a complete conferencing audio ecosystem.

The expanded range of Microflex Advance products -- with complementary software for design, management, and control -- offers expanded possibilities for systems integrators to deploy Shure’s premium audio capabilities into more types of meeting and collaboration environments than ever before. These products are all natively designed to work seamlessly with each other, and provide the market with a fast and efficient means to deploy premium audio, with IntelliMix audio signal processing in either device-based or software formats. 

With the introduction of the Microflex MXN5-C Networked Loudspeaker, along with products like the new MXA710, MXA310, MXA910, Networked Mute Button, Designer, SystemOn, P300, and IntelliMix Room, Shure can now provide the complete audio signal chain, from input to output. 

 Shure’s conferencing audio ecosystem comprises:

  • Microphones: Ceiling Array Microphones, Table Array Microphones, and Linear Array Microphones
  • Loudspeaker: Networked Ceiling Loudspeaker
  • DSP: Audio Conferencing Processor and Audio Processing Software
  • Software: System Configuration Software and Remote Management Software
  • Accessories: Network Mute Button and Audio Network Interfaces

 “Premium audio is essential for business,” said Chad Wiggins, Senior Director, Networked Systems, at Shure. “Shure is the market-leading provider of a comprehensive, premium audio hardware and software ecosystem for conferencing. We feature innovative and scalable solutions of networked microphones, DSPs, and loudspeakers for small meeting rooms to large boardrooms and everything in between.”

The Shure audio conference ecosystem is flexible across audio system architectures in all room types and ensures end users experience high-quality AV conference experience across an enterprise -- regardless of location.

As the market is looking at increasing adoption of AV technologies geared around simple deployment, intuitive operation, and seamless compatibility with leading collaboration platforms, Shure is offering a complete solution in one place. Ecosystem advantages include:

Collaboration Platform Ready: Shure works with leading third-party software and hardware conferencing platforms, including Zoom, Microsoft Teams, Cisco, and others to secure certifications and ensure compatibility.

Streamlined Configuration and Deployment: With a Shure ecosystem, more rooms can be deployed in less time, using Shure Designer software as “one pane of glass” for system-wide integration. AV techs have visibility to everything on network with SystemOn for easy monitoring/troubleshooting. 

Pre-Packaged “Soft Bundle” Solutions: Shure offers availability of product bundles for specific room size requirements so rooms are more consistent-sounding from room to room, providing a turnkey audio solution.

Easier Maintenance: One manufacturer provides a single point of contact for sales, service, support, training, updates and more. Less gear overall (no amplifiers for loudspeakers, outboard DSP, etc.) and a lower learning curve for intuitive audio system operation are additional advantages for AV techs.

“Shure’s portfolio now includes the complete audio signal chain from microphone to DSP to loudspeaker, providing audio solutions for environments of all types with unmatched ease of deployment, less complexity, and remote management,” said Wiggins.

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