Sennheiser Announces New Distribution Partnership with AUDAC. Strengthens its Professional Audio Integration System

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Articles July-August 2020

Bay Owl Studios – Not Just Music by the Bay

Launched in February 2020, Bay Owl Studios was founded by Varun Parikh who is an audio engineer and had no significant musical influence while growing up. His first exposure to music came when he was in high school..... read more

Harman all the Way

India’s First Domestic Hotel Chain – the Luxurious MAYFAIR Lake Resort – hires Qubix Technologies to provide state-of-the-art, end-to-end Integration with HARMAN Professional Solutions. PT reports..... read more

ANGRIYA Cruises the Seas with Bose

Latest cruise ships are teaming with audiovisual technology designed to keep passengers awed and coming back for more. In this feature PT reports on the audio installation of one such cruise ship - The Angriya Luxury Cruise Liner..... read more

Sennheiser 75-year Milestone

June 2020 marked the 75th anniversary of the foundation of Sennheiser, one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Through these 75 years, Sennheiser..... read more

Adiyogi Divya Darshanam Continues to Raise Standards

Since it’s unveiling in 2019 by the President of India Shri Ram NathKovind, the Adiyogi Divya Darshanam has enthralled spectators from across the globe. In May this year, this one of its kind projection mapping..... read more

Shankar & Siddharth Mahadevan’s Lambodara Studios

In the March-June 2020 issue of PALM Technology, PT did a cover story on Shankar and Siddharth Mahadevan’s new studio Lambodara. Here are some more images of the new studio..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

IRAA 2020 Goes Virtual

PALM expo’s concern to ensure safety from ongoing pandemic mandated cancelation of the 2020 edition of PALM expo and in the best interest of the industry and business, decided not to move forward with the expo in 2020, carrying forward the show to May 2021..... read more

Sennheiser Announces New Distribution Partnership with AUDAC. Strengthens its Professional Audio Integration System

published 7th April, 2020

Mark Asselberghs, Audac’s International sales director, and Puneet Kumar Kain, national product manager at Sennheiser

Sennheiser, the German audio giant announced its exclusive distribution agreement with AUDAC to expand its presence in India market. With this partnership, Sennheiser will manage the complete sales, distribution and services of the comprehensive range of innovative audio products and solutions by AUDAC.

On this occasion, Mr. Vipin Pungalia, Director, Professional Segment, Sennheiser Electronics India said, “The partnership with AUDAC comes as a great delight to us and will further help us grow and strengthen our presence in the market. We always aim to provide our customers with best class products and services and this partnership will effectively and efficiently help us in reaching our customers and reinforce our footprint in India. Sennheiser has one of the largest sales, service and support system in India. This also gives us the opportunity to offer the wide-ranging products and solution range across the professional ecosystem to make our customers integration easy and efficient. We believe that together, Sennheiser and AUDAC will provide a great portfolio to serve the growing audio market.

AUDAC’s International Sales Director, Mark Asselberghs, is equally excited with the new appointment. “Sennheiser is a well-established distributor who know their market inside-out. They understand the importance of not just selling a product, but the added value of excellent service and technical assistance at every stage of the project. And that is exactly what AUDAC stands for.”

There has been a growing demand for audio equipment and solutions in the market. This collaboration will provide a plethora of products and solutions for the customers and businesses. It will bring AUDAC’s wide range of speakers, digital matrix system, amplifiers; solutions like ultra-compact wall speakers, ceiling speaker solutions with subwoofer to the customer.

It further strengthens Sennheiser’s ability to provide a technologically driven integrated sound solution to businesses, and customers operating in the professional audio segment. The tie-up will also accelerate the professional velocity of the business.