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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Mackie Appoints Sales Director for APAC



Luis Wasserman, Sales Director, Mackie - APAC


Mackie, the pro audio and musical instrument manufacturer, has appointed Luis Wasserman as Sales Director of the APAC region. 

With an extensive sales experience as well as being a DJ on the side, Wasserman’s background consists of six years’ product management experience in Honeywell and Broan-NuTone and over 11 years of international sales leadership at Scantron Corporation and AMETEK. He has a Bachelor’s Degree in Political Science from the Universidad de Los Andes and a Master’s degree in Business Administration (MBA) from the University of Minnesota.

Wasserman worked at EMI Music, promoting music in bars and nightclubs, which led to an interest in DJing.  He began performing as a mobile DJ at weddings, corporate events, and other celebrations, alongside his sales career.

“We’re delighted to have Luis Wasserman promoting Mackie in Asia,” declared Mackie’s Vice President of Worldwide Sales, Henri Cohen. “His extensive cross-cultural sales experience and education combined with his DJ experience and personal interest in music and audio technology to make him a great fit for us. He will be an excellent asset for Mackie and for our distributors and dealers in the APAC region.”

“I’m thrilled to have this opportunity to use my DJing knowledge and my professional sales skills to help drive APAC sales for my favourite audio equipment manufacturer,” commented Wasserman. “I have reached my Ikigay—a Japanese concept that translates as ‘reason for being,’ the crossroad between doing what you love, what you are good at, what’s good for the world, and what you can get rewarded for doing.”

Wasserman will continue to be based in Minneapolis, Minnesota.


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