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Articles Sept-Oct 2020

IRAA 2020 Recording Arts Awards a Huge Success

Winners across 42 categories at India’s only technical excellence award for the sound recording industry represent the future of the industry setting new standards in sound engineering..... read more

Bose Professional Gives Befitting Tribute to War Heroes

The National War Memorial stands as a stellar tribute to the Indian Armed Forces who served our country in times of conflict. The scale and significance of the memorial..... read more

Ray of LIGHT in Conversation with Becket Tundatil

The Coronavirus has disrupted industries from all sectors including Lighting. The outbreak has left a significant impact on the events industry with shows being postponed or cancelled..... read more

NJSM-BNA Set the Ball Rolling for Virtual Live Entertainment Events in India

The advent of the Covid-19 pandemic mandated the cancellation of most concerts, music festivals, performances and other live entertainment events, but what emerged from this adversity..... read more

Acoustic and Audio System Design for Small Rooms - Part 3

In Part 2 of the series, Sarma elucidated about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback..... read more


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Mackie Appoints Sales Director for APAC



Luis Wasserman, Sales Director, Mackie - APAC


Mackie, the pro audio and musical instrument manufacturer, has appointed Luis Wasserman as Sales Director of the APAC region. 

With an extensive sales experience as well as being a DJ on the side, Wasserman’s background consists of six years’ product management experience in Honeywell and Broan-NuTone and over 11 years of international sales leadership at Scantron Corporation and AMETEK. He has a Bachelor’s Degree in Political Science from the Universidad de Los Andes and a Master’s degree in Business Administration (MBA) from the University of Minnesota.

Wasserman worked at EMI Music, promoting music in bars and nightclubs, which led to an interest in DJing.  He began performing as a mobile DJ at weddings, corporate events, and other celebrations, alongside his sales career.

“We’re delighted to have Luis Wasserman promoting Mackie in Asia,” declared Mackie’s Vice President of Worldwide Sales, Henri Cohen. “His extensive cross-cultural sales experience and education combined with his DJ experience and personal interest in music and audio technology to make him a great fit for us. He will be an excellent asset for Mackie and for our distributors and dealers in the APAC region.”

“I’m thrilled to have this opportunity to use my DJing knowledge and my professional sales skills to help drive APAC sales for my favourite audio equipment manufacturer,” commented Wasserman. “I have reached my Ikigay—a Japanese concept that translates as ‘reason for being,’ the crossroad between doing what you love, what you are good at, what’s good for the world, and what you can get rewarded for doing.”

Wasserman will continue to be based in Minneapolis, Minnesota.

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