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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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MAAMOUCHE’S Alchemy Terrace Bar Outfitted with Beta3



Maamouche’s Alchemy Terrace Bar installed with Beta3 MU Series Wood Speakers


Maamouche’s Alchemy Terrace Bar is an innovative rooftop restro bar on the 5th floor of The Starling Mall in Noida. It was installed in August 2020 with Beta3 MU Series Wood Speakers to provide exceptional sound quality and coverage throughout the space.

The terrace bar has a stylish décor and lively ambiance with a rustic looking bar area and walls that have exposed brickwork and a large outdoor terrace. Beta Three Audio India, a company that specializes in the sale and service of pro audio equipment across India was tasked with the design and integration of the sound system for the resto bar.

The initial brief given to the SI was to provide its patrons a rooftop bar for lounging, with good quality speakers for playing soothing music without pinching the pockets.

The Sound System

Since the Resto bar is an open space, there was no special acoustic layout required. Beta3 designed a tailor-made sound system using their Ease Software, focusing on providing impactful audio with even coverage throughout. Beta3 MU Series Wood Speakers teamed up with the Subwoofers to form the core of the sound system.

The full speaker system comprised of two MU10a speakers for the main entrance, two MU8a speakers for the sitting area, four U6a speakers for the terrace and one MU18a subwoofer below the bar counter.

Beta3’s Ankit Raj commented, “The MU Series Wood speakers are the best loudspeakers for this kind of a setup. The speakers offer high output with a smooth frequency response keeping the clarity and quality of the audio.”

Ankit continued, “The MU Series Speakers we used across the resto bar not only gives amazing sound but are extremely efficient and reliable.”

Challenges

Due to the venue being located in a mall, Beta3 had to ensure there was minimum disturbance to the other stores in the mall. Beta3 carried out a full design study to minimize the effect of the sound on the surrounding area.

“The challenge we faced was that the interior had already been done and the client did not want any damage to be done to the interiors,” informs Ankit.

Another challenge the team faced was hanging the speakers as there was a bar counter below it. Also, in the open space (Terrace area) the speakers were to be given proper cover in order to protect it against the elements.

Conclusion

For this entirely new setup, the owners of the Maamouche’s Alchemy Terrace Bar contacted Beta3 directly. “The client had seen our work for other rooftop bars and cafes, hence they approached us to replicate the same with their venue as well,” recalls Ankit.

For the Beta3 team it took them only two days and two nights to complete the entire set-up as the requirement was only for a smooth sound system.

Ankit concluded, “The client was surprised at the quality of sound that we gave them and that too without burning a hole in their pocket. It was real value for money for the client.”

Asked about the client’s reaction to the sound system, Ankit added, “The tonal quality of speakers was something that pleasantly surprised them. The client was thankful for the quality of the wall mountings as they were sturdy and did not cause any damage to the interiors.”

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