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Articles March-April 2021

Step Inside the All New Mondosonic Studio

The all new Mondosonic Studio, located in Ottapalam, Kerela, is a custom Music Production Facility and Studio. With Recording Equipment, Workflows..... read more

Bishwadeep Conceptualizes Sound Design in the Box

Having spent most of his career in Song and Music Recording, Bishwadeep Dipak Chatterjee was constantly toying with the idea of getting involved in designing sound for films..... read more

Celto Acoustique

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio products for the events and install industry. Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built..... read more

Acoustically OdBle

With Vijay Benegal and Mujeeb Dadarkar

Vijay Benegal and Mujeeb Dadarkar have between them more than 4 decades of extensive experience in the audio industry in India. They have done it all, from recording and mixing for ad films, to doing live sound for renowned artistes..... read more

All About Music, the Marantz Story

In conversation with Joel Sietsem and Alankara Santhana

Marantz has established a strong foundation in the industry with their High fidelity audio systems since the 1970s. Marantz designs products that have intricate detail..... read more

Acoustic and Audio System Design for Small Rooms - PART 6

By - Rahul Sarma, CEO, Menura Acoustic Labs in collaboration with Sound Wizard

We started this series with the definition of a small room, and went on to discuss wave interactions. We continued onto sound isolation, absorption and diffusion in parts 2 and 3. Parts 4 and 5 covered system design goals and finally how to optimize a system..... read more

Studio Showcase

If you had a sign above every Studio door saying ‘This studio is a Musical Instrument’ it would make such a different approach to recording.” - Brian Eno..... read more


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BARCO Boosts Indian Distribution Network; Partners with TrusTech for Wireless Collaboration Segment




Global leader in professional visualization and networking technology - Barco, today announced its partnership with Trustech Audio Visual Solution LLP, a major distributor in the Indian Unified Communications space, to expand its reach across tier-2 and tier-3 cities in the country. With the renewed product and distribution strategy, Barco is targeting an enhanced outreach in more than 30 cities, by 2021. 

Barco is known for its end-consumer targeted partnerships, and Trustech, with its over 400 partners, will play an important role in Barco’s channel expansion and product strategy enablement. In a phased expansion, Barco is focusing on targeting 15 cities in this year, and 15 more cities by next year. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the Unified Communication and Collaboration space with the launch of the innovative solution ClickShare Conference. 

Following this partnership, Barco will now have two UC distributors in India, Trustech, and Ceeco Technologies, boosting its pan-India presence and providing the channel partners greater accessibility and flexibility. The entire ClickShare range will be available through Trustech.

According to Faiz Rehman, National Business Head – India & SAARC, Collaboration, Barco, “Bringing Trustech on board as our national distributor will help Barco strengthen its channel network, especially in UC & AV domains. In current times, with a major focus on conferencing solutions, with Clickshare Conference, Barco will now aim to be a key player in the UC&C space and, through Trustech, we expect to expand our footprints beyond major cities and boost our presence in tier-2 and tier-3 cities. Post the Covid-19 pandemic phase, we expect these cities to drive a good portion of our growth.”

“The new partnership reflects our concerted efforts and focus on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country. We intend to enable as many organizations as possible, across India, to optimize their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes,” he said.

Through the partnership, Trustech will also distribute some of Barco’s ProAV segment products, including projectors and video walls. According to Hardik Shah, Director, Trustech, “Barco is a renowned global brand and we are pleased to enter into this national distribution partnership. As a niche distributor, we are intensely focused on the AV and UC space, and we believe that the association will benefit both parties tremendously.”

Bhavesh Rabadia, Director, Trustech said, “We look forward to a long and fruitful association between Barco and Trustech, and hope to take Barco’s innovative solutions to enterprises across the Indian market.”  

Additionally, expanding its outreach in the APAC region, Barco has also partnered with Gestetner of Ceylon PLC, for Sri Lanka and Maldives. Gestetner is one of the leading business groups of Sri Lanka and has been associated with many leading brands. Adding Gestetner as a national distributor for ClickShare and ClickShare Conference will enhance Barco’s business in the APAC region, cementing its vision and mission of improving meeting room experience and productivity beyond geographical boundaries.

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