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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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iZotope and Native Instruments Join Forces Under New Music and Audio Creator Group




iZotope and Native Instruments have announced they have teamed up to form a new technology group backed by Francisco Partners and EMH Partners. Both companies hold a shared vision of a seamless creative experience and are creating this unprecedented alliance to shape the future of music-making and audio production.

With strong identities of their own, Native Instruments and iZotope will each continue to operate independently, serving the global creator community with the strength of their unique capabilities. There will be no structural changes to either entity, with both continuing under the same leadership, and with the same accomplished teams. Mark Ethier, co-founder and CEO of iZotope, and Constantin Koehncke, CEO of Native Instruments, will work alongside each other on the future and vision of this new alliance as co-presidents of the group.

There’s never been a more exciting time for the production of sound. The goal of this alliance is to better support the creative community through close collaboration, the sharing of knowledge and technology, and the enhancement of product offerings. As a collective force, this duo will generate a more cohesive audio ecosystem, to help creators no matter where they are in their journey.

As Mark Ethier, iZotope Co-Founder and CEO, explains, “iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers, and musicians to realize their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With iZotope’s intelligent processing and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”

Constantin Koehncke, CEO of Native Instruments, adds, “As more and more people are getting into music-making they are looking for easy access to the building blocks for their journey. Joining forces with iZotope brings us yet another step closer to fulfilling our shared mission to empower producers of all levels with everything they need—from instruments and effects, to a supportive and thriving community. I cannot begin to imagine what our combined talent and technology can come up with to inspire artists and music creators worldwide.”

“Through our personal passions for music, we find Native Instruments and iZotope to be two impressive pillars of the audio creation industry. As we have gotten to know each company and their teams, we are convinced that they will transform and expand the industry by working together,” concludes Matt Spetzler, Co-Head Europe and Partner at Francisco Partners. Adds Mario Razzini, Principal at Francisco Partners, “Our role is to champion their shared mission, providing strategic business support and resources to enable their success. We can’t wait to see what this group accomplishes for producers, engineers and musicians.”

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