Current Issue : May - June 2022




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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022


Global Pro Sound & Light Technology

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022


Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022


Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022


PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more

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Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata.

The Loudness Seminar, a seminar on loudness concepts, measurements, and applications boasted of eminent industry experts who shared their expertise on loudness measurement and mixing for OTT, with the Indian sound community.

The speakers at the seminar included Bhaskar Pal, Senior Content Services Engineer, Dolby, Sreejesh Nair, Pro Audio Application Specialist, Avid and Scott Kramer, Manager, Sound Technology/Creative, Netflix.

There were around 200 delegates from across India who attended the invite-only event, held at Sea Princes Hotel in Mumbai to acquire critical information on loudness specs. The Loudness seminar helped attendees who included professionals from film post and TV industry understand the strict requirements for loudness specs being enforced, and understanding of how achieving the same would deliver much better output and quality.


The first half of the seminar focused on topics like “Loudness, True Peak and Standards. Measurement and how to interpret that” conducted by Sreejesh Nair and “Building a Nearfield room and Dolby Atmos for OTT” by Bhaskar Pal.

“This event was led by Avid with the help of Dolby, Netflix, and Ansata. The event was more in line of educating the audience on loudness. This was a first time event. It was not a sit down on deciding standards. However, more in explaining why the standards were set so. The agenda was about explaining what loudness was, how it is measured, how to use that knowledge in mixing for a delivery spec on Pro Tools. This was followed by Dolby explaining how a room is built for delivering Dolby Atmos audio through OTT/streaming media platforms. It also outlined how to place speakers, how a Dolby certified room is built, and what should be looked at acoustically as well. Netflix followed this by how their specs are written. What should be done to mix and make sure the mixes are approved. Scott also explained how the deliverables were created for shows and where their guides were followed” said Sreejesh Nair.

Rakesh Ranjan, Senior Faculty, Whistling Woods International, who attended the seminar, commented, “The seminar by Ansata was a very well attended by many professionals. The presentations by all three speakers was very informative. Sreejesh’s presentation on Loudness was excellent and was well explained and so was Bhaskar Pal’s Dolby Atmos room dimensions and work flow”.

Bhaskar Pal’s session on “Building a Nearfield Room and, Dolby Atmos for OTT”, was designed to  make people aware of:

  • Minimum requirements for a Dolby Atmos HE mix room
  • Design principles of the room
  • Monitoring standards for such rooms
  • Workflows for content creation in Dolby Atmos for home entertainment to show that it is actually much simpler than people imagine and more time efficient to deliver multiple formats from a single mix.

“Dolby Atmos for Home Entertainment (OTT/Streaming services) is becoming very popular and almost a standard now. However, local content creation in Dolby Atmos for the home is still relatively new. Most of the expertise in Dolby Atmos today is in creating content for cinemas. There are certain important differences in how Dolby Atmos content is created for home. The mix room needs to be designed specifically keeping this in mind. We at Dolby have also put in place a program to certify mix rooms for Home Entertainment (HE) Atmos. The aim of this program is to ensure that such certified rooms will meet the minimum international standards for Nearfield Dolby Atmos mixing. There are also certain norms for the loudness management of content created for homes. This is a very new concept here in India,” said Bhaskar Pal.

Eminent sound engineer Bishwadeep Chatterjee, Chief Engineer, and Founder, Q-Factor, Timbreworks and Orbis Studio reinforces, “Sound has diversified from movie theatres to OTT platforms, and surround broadcast. Tech specs change depending on what platforms we eventually cater to. Seminars like these update us and bring relevance to what we do. Special thanks to Sreejesh, Bhaskar, and Netflix for enlightening us and Ansata for the support.”

Talking about the aim of the session, Bhaskar added, “The aim of the session was to make the participants fully aware of the latest standards in Dolby Atmos for Home Entertainment content creation and enable them to design standardized mix rooms and mix this content with confidence”.

Rakesh Ranjan felt that both the presentations needed at least one full day for people to grasp and understand. “This observation comes from the type of queries people were putting up at the seminar,” he said.


The second half of the seminar focused on “Workflow for OTT. Mixing and metering specs and delivery” once again conducted by Sreejesh Nair. Post this session Scott Kramer educated the Indian sound community on “Delivering for the spec”.

“This was a very unique event for many reasons. One being, that three major players came on a common platform. The other reason was we explained the process from creation to execution. This means it was a complete breakdown of the measurement specs, how to read those meters, how those meters actually measure, and how to use that knowledge in mixing. This was a true-eye opener for many because once the technicalities were understood from a very simple layman perspective; they understood the tricks and methods they could use for a mix. It also enables them to understand the core differences between ITU, EBU, and various measurement standards,” said Sreejesh.


“The audience was very receptive. We had a mix of engineers and designers who flew in from Hyderabad, Delhi, Kerala, and many other places just to attend the event. It was unique in that way and shows the need of the industry in the current hour. In fact, it was very important for Avid as well because we see passing on more than just product information and actually engaging in industry on educative workshops like this along with partners as a key element to the betterment of an industry as well. This workshop came because of a conversation of a large group of engineers who said it would be very good and useful to be able to understand key elements of loudness and delivery. Everyone does this on a day-to-day basis and knowing exactly how these measurements and tools work help very well in delivering good sounding mixes consistently. Moreover, showing Pro Tools features and tips and tricks to use this knowledge in quick delivery was also a huge benefit”, adds Sreejesh.

Speaking about the participation of the attendees, Bhaskar Pal said, “There were 200 industry professionals from the field of audio and audio mixing and it was the largest attended seminar held for similar topics earlier. The feedback was simply great, the attendees loved the topics covered, and they wanted more in depth knowledge”.

Farhad K. Dadyburjor, Chief Technical Officer, Famous Digital Studios, said, “It was really good. It is much appreciated and I would be glad to attend many more of these kinds of seminars.” He thanked Ansata, Dolby, AVID and Netflix for taking the time, effort, and expense to do this Loudness Seminar.


Attendees were unanimous in that, Ansata had taken a great initiative to educate the community on topics, which were not yet well understood by industry professionals.

Bhaskar spoke about Ansata as being a great partner who believes in working with their customers and organize workshops from time to time as an initiative to spread awareness about the latest technology and best practices in the industry. “One needs to appreciate Ansata for taking the initiative and organizing a seminar of this magnitude”, added Rakesh Ranjan.

Speaking about the efforts put in by Ansata, Sreejesh says, “None of this would have been possible without the support of Ansata. They took the lead in organizing the space, getting the invites out, coordinating equipment and much more. In fact, Ansata’s singular effort got such an overwhelming response not only about the event but specifically from the attendees as well. Ansata has always been supportive of educational events and with Ansata we have done multiple ones through the year. This was unique in terms of content, participation, and attendees”.

“I am thankful to Sreejesh Nair for conceptualizing the Loudness Seminar and to Bhaskar Pal and Scott Kramer for agreeing to do this seminar which was the need of the hour. This seminar certainly delivered its objectives to help clarify doubts Engineers had on OTT & Netflix quality standards,” concluded Leslie Lean, Director, Ansata.

Current Issue : May - June 2022




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