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Top 50 Innovations Of 2018

Articles September-October 2018

Modern Stage Service (Projects) brings WATER TO LIFE

MSS Projects has transformed Jaquar’s 1000 sqft Experience Centre in the capital’s NCR region into an immersive & interactive multi-sensorial adventure. PT documents the project....... read more

Gujarat Music Industry Advances with STUDIO FIFTY-THREE

A new post-production facility, Studio Fifty-Three in Surat is providing the city with a much-needed setup with state-of-the-art acoustics and technology to handle all aspects of audio postproduction........... read more


A leading lighting designer, Harold Fernandes has been offering creative and technical solutions for live stages for almost two decades and has comprehensive knowledge and experience on some of the most famous stages............ read more

Integrated Entertainment Solutions lights up the Warehouse

The Thane area of Mumbai has a new upscale lounge - The Warehouse Lounge, that has already become Thane’s happening night spot. Lighting up the dance floor is Mumbai’s premerier lighting company - IES. PT takes a look.......... read more

The Lighting Trail

Lighting, lasers and lighting console sales and distribution has grown robustly across the Indian market. Lighting engineer and founder of artist and event management agency, Mixtape - Naveen Deshpande, talks to PT about the current trends in lighting and growth and future of the Indian lighting industry......... read more

PR Lighting flexing its muscles globally

Starting operations from a 1,000, workshop in Downtown Guangzhou with a staff of 20-30, Pearl River Lighting (as it was known then) has come a long way........ read more

Articles July-August 2018


With the longest island bar in all of Asia, Lord of the Drinks, Lower Parel is the latest offering from First Fiddle Restaurants to finds a spot among Mumbai’s elite party zones. PALM technology explores the audio system integration for the venue...... read more

NMIMS Mumbai transcends sonic excellence with Bose Professional’s RoomMatch system

Established in 1981 by the Shri Vile Parle Kelavani Mandal with the help of a donation from the Narsee Monjee Educational Trust,...... read more

Harman Professional Solutions Elevates the experience of devotees at Sai Teerth with JBL and Crown Audio Solutions

Technosales Multimedia Technologies P.L installed JBL by Harman Cinema sound solution in two theatres – the Giant screen and the 5D screen at Sai Teerth – India’s first devotional Theme Park that opened to devotees on 30th March 2018 in Shirdi.,...... read more

QSC in 1131 Bar & Kitchen, Bangalore

Located in Indira Nagar, Bangalore, the 1131 Bar & Kitchen, which is now an ideal place in the vicinity for patrons to dine and unwind, is the brainchild of Mr. Mohan....... read more

Comprehensive Bose Professional System reinforces an unmatched aural experience at the Bhavnagar Municipal Corporation (BMC) auditorium

Bhavnagar Municipal Corporation (BMC) is a local government body in the state of Gujarat that is committed to provide basic infrastructure facilities to the people of the city........ read more

HARMAN Professional Solutions brings Exceptional Sound to the new FLEA BAZAAR CAFE in Mumbai

Munro Acoustics deploys a complete HARMAN Professional Solutions audio solution at this first-of-its-kind dining and entertainment concept........ read more

Articles May-June 2018

The ART of Touring

A.R. RAHMAN - the name says it all! 2017-2018 witnessed one of the most imposing live stage tours, when Rahman, set sail on a multi-city tour in India, reliving his musical renditions over the years...... read more on Page 26


Manish Mavani, the man of few words, talks about the SNL journey to becoming one of India’s biggest sound & light rental companies...... read more on Page 38


Meet Overtone Audio - a one-stop-shop offering end-to-end recording solutions for Film, TV and the Live events industries. It is not every day that you come across an audio products dealer who has extensive experience of using the products that they distribute....... read more on Page 56


Building stage business requires top level music song writers, big sound, big lighting and good musicians. A lot of musicians are required on stage performing live....... read more on Page 62

Audio & Acoustics for Video

PT invited industry leading Acoustics Designer Kapil Thirwani of Munro Acoustics, a leading acoustic consultancy, specialising in the design of high-end music, film and broadcast studio facilities to write a technical article for the magazine. In this feature article, Thirwani elucidates on Audio & Acoustics for Video...... read more on Page 68

High on OPIUM

PT met Cyrus Gorimar, the man behind milestone events like Dream Theatre and One Republic. Brahma to One Republic, Gorimar has come a long way. In this interview he talks about his love for music and his long-term vision of augmenting rock and heavy metal live concerts in India through O Live OPIUM’s new music IP...... read more on Page 78

The Bose Team full of Gung-Ho

PT interviewed Vibhor Khanna, Country Manager – SAARC at Bose Professional. Khanna is an experienced business leader with over 18 years of experience in sales and business development of Audio-Video products. Since 2012, he is instrumental in setting up new Dealer Channels for Bose Professional products...... read more on Page 90

Articles Mar-April 2018

Opera House Acoustics Nirvana for Munro

Recording music in the black box tape era meant sci-fi acoustics and studios which reminded you of Stanley Kubrick, imagination of space where every sound recorded was primeval, spiritual, pure, so acoustics meant curves and waves and slanted triangular ceilings, sound absorption, double glass partitions, heavy doors and curtains and other ideas..... read more on Page 28


Shadab Rayeen is Bollywood’s current in-demand mix engineer, with a resume boasting of numerous A-list mix credits spanning 17 years in the music industry. Apart from mixing Bollywood songs, Rayeen has worked extensively in multiple regional languages.PT met up with him at his studio in suburban Andheri in Mumbai to talk about audio, plugins, mix, music and more...... read more on Page 40

Madame Tussauds - Sight & Sound to behold

Best described as one of the most popular tourist attractions across the globe, Madame Tussauds is home to wax figures of some of the most famous and historic international personalities in every field of life, from sports to politics, movies and film characters...... read more on Page 58

Entertainment Technology Convergence at PALM 2018

Pro Audio and lighting will take center stage, as PALM expo - India’s largest gathering of the entertainment technology and music production industry heads towards its 18th consecutive edition. Here’s a prevue of what will be on show in the Mumbai expo...... read more on Page 68

IRAA 2018 gears up for a grand 12th edition as nominations continue to pour in

Honouring excellence in the domain of music recording and production is the 12th Edition of the glorious Indian Recording Arts Academy Awards (IRAA)....... read more on Page 80

Recordings to Record

In this feature PALM technology has put down a list of good studio work done in Bollywood in 2017. In trying to define the paradigm in studio recording, mixing and mastering, we chose what was popular. We have enlisted as many popular tracks as possible from Bollywood selected from a variety of studios, that made it to the top of music charts........ read more on Page 91

Articles Jan-Feb 2018

FOH - What’s in my House

Rahul Samuel is an award-winning live sound engineer and founder of LiveEnd. With over 13 years of global experience in the professional audio industry as FOH, Monitor and System Engineer, he has the privilege of working with the best. He blogs about professional audio at read more on Page 54

Ed Sheeran "The Shape of the Divide World Tour" in India

Trussing and rigging are more often than not, relegated to an unassuming corner position when it comes to live stage acts, while sound, light and visuals hog the limelight. However, on some occasions they have the power to take Centre stage as was witnessed during Ed Sheeran’s Divide World Tour in Mumbai last November..... read more on Page 56

ON TOUR with Pramod Chandorkar

Being an FOH special issue, and as is the custom to feature a live sound engineer in this issue, PT caught up with yet another of the country’s top live sound engineers this year. Our readers can be forgiven for considering FOH engineers and Studio engineers as two different species, but there are some engineers who simply do not want to be limited to either discipline; one such engineer being Pramod Chandorkar, a man who is equally at home behind an FOH console as he is in a recording studio, proving how varied a career as a sound engineer can be. PT caught up with the man who has been mixing live for one of the most versatile and celebrated playback singers in the country – Sonu Nigam, since the past 14 years...... read more on Page 59


This being the FOH issue, PT approached and tapped the experience of some of India’s top live sound engineers to find out key challenges faced by them while working on the new age live sound consoles and features they would like to see on future consoles...... read more on Page 72


Investment into quality sound equipment and a fresh business outlook is broadening NJSM’s horizon on the festival circuit in India. In a tête-à-tête with Nixon Johnny, Sachit Subramanian and Sancheth Suvarna, PT finds out what’s new and what’s next for the rental company..... read more on Page 76

Articles Nov-Dec 2017

BELIEVING IN THE MARKET - Bose Distribution Strategy

What is your perception of the Indian Market? MJ: I was in India in 94 and didn’t quite know what to expect, but it’s been really wonderful to be here. We have a global strategy we are trying to implement across all regions, so that we have a consistent way of building distribution and growing vertical markets.... read more on Page 32

Bose Interview

The FINCH - Live Music and More

Plutusone Hospitality Pvt. Ltd. unlocked a new side to Mumbai’s entertainment scene on June 29th when they launched a chic, elegant restaurant and bar - The Finch..... read more on Page 38

Sennheiser Chronicles: Interview with Vipin Pungalia

In an interview with PALM technology, VIPIN PUNGALIA, Director Professional Segment, Sennheiser India talks about the global launch of the wired XS 1 dynamic in India, his perception of the market for Sennheiser products in India and the growth achieved by Sennheiser in the country..... read more on Page 54


With millions of DJs in the running, reaching the top can be a daunting task. The PALM DJ Championship has been instrumental in building, promoting and nurturing this bank of upcoming DJ Talent since 2011..... read more on Page 68

A journey to discover rebirth of Linear Topology

Part 2 of the article Will The Linear Make A Real Comeback? wherein LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level..... read more on Page 36

Articles Sep-Oct 2017


In the last couple of years, jaw-dropping visual experiences at live entertainment events and venues, courtesy 3D projection mapping, motion graphics and augmented reality have made their presence felt in India. Tailor-made three-dimensional projection mappings have altered sound stages, building facades and architecture and even human figures in real time, creating interplay between real and virtual space with the help of cutting-edge technology. The PALM Conference and Seminar 2017 witnessed Technical Evangelist – VIJAY SABHLOK, touch upon the topic of Multi-Imaging using different technologies. Conference delegates got an opportunity to learn about the tools and techniques of creating Multi-Sensational Events and Installations, while also getting insight into new interactive technologies like Augmented Reality and Virtual Reality. PALM technology presents highlights of this session. The PALM Conference & Seminar session can be viewed on the PALM expo YouTube channel.... read more on Page 42

Top end LASERS missing from Rental Portfolios

India has been witness to some astonishing laser light extravaganzas at EDM events in the recent past, however a survey done by PALM technology indicates that as a general rule, lasers are missing in action and top quality brands are not afforded by event and rental companies. Though lasers are missing in action in show business, there is a huge opportunity and potential for renting lasers given that laser use is still in its nascent stage. Smita Rai reports on the ground reality... read more on Page 40

Bringing Life through Lights

Highly experienced lighting designer Roosevelt D’Souza is rarely restricted in his art. Best known for his work on Music Concerts and festivals, Roosevelt is actually a full service special event lighting professional, also specializing in designing & executing light effects for theatre production, brand launches, music concerts & festivals, fashion shows, film shoots, award ceremonies & ambience lighting. In this interview, he talks to PALM technology about his journey to becoming the “Master of Special Event Lighting.”.... read more on Page 66


First proposed in 1958, Class D amplifiers started gaining increased popularity and acceptance in the early 21st century, with this technology ruling since over a decade, overriding the demand for bulky & energy inefficient linear amps. In this article LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level... read more on Page 24

Articles Jul-Aug 2017

AV Today’s Trend in Hospitality

As AV sets new standards beyond traditional applications, ICT-AV-Security-Consultant - Mr. A.R. Chandrashekhar, touches on the topic of the latest trends in AV installations for the Hospitality segment with LED screens, displays and interactive video now contributing to the overall interior design of the hotel... read more on Page 84

Playboy Delhi gets a taste of TW Audio

After a high magnitude success with its first superclub in Mumbai, the city of glamour, the Playboy club is now rocking the country’s capital, New Delhi. The city’s party animals got a major reason to rejoice with the opening.... read more on Page 88

Sumi Baptist Church integration scales heights

Painted in blue and white, the Sumi Baptist Church - Zuneheboto is situated in Nagaland, bordering onto China, and is 212km from Dimapur Airport. Situated on the highest point more on Page 30

The Big Stage by AKhil Varma – Project Head, PALM Expo

More than 50% of India’s population is below the age of 25 and more than 65% below the age of 35. It is more on Page 84

Articles May-Jun 2017

Justin Bieber Sound Reinforcement

The Justin Bieber Concert motivated our editorial team to learn, how it is going to be done. The sheer capacity of deployment and state of the art delivery would mean the audio system engineering would have been ingenious and display of the classic Indian Jugaad, which in this instance would need to be disapproved. PALM technology met Warren D’Souza who presented with complete confidence planning, design, technique and expertise in setting up a world-class professional turnkey audio system. This issue being a LIVE Issue and stage sound being all about alignments and calibration, Warren’s role as a Systems Engineer, for the show has been highlighted. His acumen together with Co-Systems Engineer Sunil Karanjikar’s expertise has ensured smooth execution of the massive project. Somya Kedia more on Page 36


The Event Management industry has grown exponentially over the last decade with a host of varied events encompassing festivals, concerts, conference, corporate events and even marathons. This issue being the “Live” issue, we highlight the top 10 Event companies conceptualizing and executing the biggest live entertainment shows in the country. We have left out some of the bigger event companies whose focus is more into corporate or sports events and have highliighted only the ones organising the live entertainment and music more on Page 50

The Fountainhead of superlative experiences

In a career spanning nearly 22 years, the quality of Neale’s wins have been exceptional. With the vision of building brands he creates delightful experiences with events. In an exclusive with PALM technology, Neale talks about his journey and work and truly believes that the core essence lies in valuing the right talent! Smita Rai and Somya Kedia report. read more on Page 60

Top 35 Rental Companies

PALM Technology has done a crucial exercise of surveying the market for identifying these top 35 audio/video/lighting rental companies who are investing into product and inventory and offering the latest technology thereby driving the market and rental business with sizable inventory. This is not an audited list and is intended as a guide. read more on Page 76

People at PALM

PALM 2017 engages expertise of eminent personalities who have accomplished knowledge in their field of activity. Their valuable involvement in PALM, act as a driving force towards PALM’s intellect and dynamism which leads Indian entertainment professional landscape to a higher paradigm. read more on Page 88

Articles Jan-Feb 2017

Top FOH Engineers in India

There are the mixing masters behind the audio console who strengthen the core essence of live performances. Showcasing aptitude to blend instruments with vocals and attain a flawlessly balance sound, Front of House engineers are effective and confident technical experts who know every inch of the gear. read more on Page 46...

Going Live with Sunil Karanjikar

Sunil Karanjikar has worn many a hats in his career as a Live Sound FOH engineer. He reveals his aces and talks about the secrets and tricks to his success, his journey, along with the key challenges he faces during the course. “Live sound does not have an ‘Undo’ Button” he shares in his insights with PALM Technology more on Page 54...

Live Bands - Musical Escape

Commercial music in India has been mostly synonymous with film soundtracks. The fact however is that the music scene in India is constantly evolving and is only going to get bigger with more and more stage acts from independent music bands energizing the business, and by Indian music we also mean languages other than Hindi. In this feature we catch the action on stage from 10 Top live bands who have managed to post a huge-win. The bands have gained a lot of stage attention giving impetus to the entire business in India. read more on Page 64

Articles Nov-Dec 2016


The Playboy Club founded by media baron Hugh Hefner, first opened its doors in the 1960s in downtown Chicago and instantly became successful as a read more on Page 22

DJs Scratching on Favourites

2017 is set to be another fun-filled action-packed year in clubland! Somya Kedia tracks the trend and highlights the toolkit of some of the top DJs in the more on Page 32

Global Citizen Festival India

Looked up to as a beacon of hope, Global Citizen Festival India held in Mumbai on 19 November, 2016 proved to be a monumental day as India asserted its solidarity with the world in fighting extreme poverty. read more on Page 44

Electric Daisy Carnival debuts in India

Originating in Las Vegas Nevada, the Electric Daisy Carnival over the years has asserted itself as a hub for EDM fans across the globe, as a result of its fantastic on-stage music programming, enchanting stage designs, read more on Page 46

Product Specialists Driven by Passion

A professionally qualified sound engineer from SAE in Chennai, Tuhin is also a sought after DJ who has immense experience of playing at various clubs. A sharp understanding of the technical aspects behind sound production and immense knowledge of equipment, gained him the position of a product specialist for Pioneer DJ India and his areas of expertise lies in club equipment, samplers and remix stations. read more on Page 48

“Indian DJs are tech savvy” - Reji, Director, PALM DJ Championship

Growing DJ Industry

DJ industry is expanding exponentially and the growth rate has been phenomenal. Talking about the industry expansion, Reji observes that as the industry continues to evolve, the demands for technology, equipments, expertise and specific services have also witnessed a

read more on Page 60

Articles Jul-Aug 2016

I-Kandy gets K-Rigged

I-Kandy nightclub at Le Meridian hotel in Gurgaon was recently in need of an upgrade for its indoor sound system. Located at the Sector 26, Le Meridian Gurgaon, I-Kandy oozes sophistication. The luxurious pool club and European styled designed lounge boasts 2 bars across a sparkling 85 feet swimming pool...

read more on Page 32

Sound Design for Night Clubs and RestoBars

The focus of Milind’s presentation was ‘Sound Design for Nightclubs and Restobars: A field view’, wherein he spoke about the technicalities of sound engineering to formulate a great night club or a restaurant bar. Milind who is an Electronics Engineer from the CCSRR-Mumbai University, has invested years into sound engineering, setting up different clubs and bars. He has to his credit venues such as Triology - Mumbai, F Bar Mumbai & Chennai, Privy @ Le Meridian Delhi, Club Nyex, Goa, The Good Wife – Mumbai and many more...

read more on Page 58

AG Acoustics strikes the right chord with KV2 Audio’s ES Series

Conveniently located in the Outer Circle, near KG Marg, New Delhi is a new café in town - FLYP@MTV. Viacom18 Consumer Products - the consumer products arm of Viacom18 has extended Viacom’s flagship property “MTV”, to an on-ground experience by introducing this unique ‘MTV-style’ hangout in association with Funbars Hospitality Pvt. Ltd.

read more on Page 62

11 Questions with Wolfgang Fraissinet ------January February 2017 Issue!

Global President of Neumann GmbH - Wolfgang Fraissinet has worked for Neumann since more than two decades and in this 11 Questions section he talks about his journey in the pro audio industry with Neumann, the company’s focus on the revolutionary AMBEO technology and his observations of the Indian studios and technicians.


1. For decades, Neumann has been a standard-setting, leading manufacturer of studio microphones. What is the main philosophy behind the decades of success?

I think one of the main philosophies of Neumann has not changed over the 88 years of Neumann history and that is to capture sound sources – be it the human voice or be it a musical instrument or anything else, in the most natural way possible. We don’t want to colour or add anything to what has been recorded; we want to keep the sound as natural as it is. Neumann’s sound philosophy has also been to be always state-ofthe- art in audio engineering.

2. What according to you are the three main milestones in terms of product development in the almost 90 year history of Neumann?

The first milestone in the history of the company, I would say is that, Neumann was responsible for the first industrially manufactured studio condenser microphone in the world. The first studio condenser microphone which had been produced in an industrial manner, not made just piece by piece, but in serial production, was started by Neumann. Since the 1930s Neumann started manufacturing disc cutting blade systems with which vinyl discs are made and that was another milestone in Neumann’s history. The third milestone was making mixing consoles and today in the microphone industry Neumann is again the leading manufacturer for digital microphones. I think digital technology in the microphone industry is led and mentored by Neumann to a certain extent and that is a position which we are trying to keep for ourselves.

3.Tell us a little about yourself. Since how many years have you been with Sennheisher?

I’m longer with Neumann than I am with Sennheisher. I started with Neumann 26 years ago in 1990 and since 1991 we belong to the Sennheisher family. My time with Neumann encompasses 26 years in various management positions. I’m now the President of Neumann since 2000. Before that I was working for Zeiss. I was there for seven years. Then I was working in public relations for a German newspaper for a while and I was also four years in an international advertising agency handling only premium brands of premium manufacturers, which brings me back to Neumann because that’s where I was introduced to Neumann which was already a premium brand in the audio industry and I knew how to do marketing for a company like this. Ever since then I’m with Neumann.

4. Which of the Neumann studio microphones would you say is your favorite and why?

There is no one favorite microphone. I’m producing music myself and there is a difference whether I need a microphone for a violin or for a piano or for a female voice with higher frequencies or for men’s voice with different frequency range. It also depends on whether I record something outside on the street or here in a closed environment. Having said that, one of the most favorite microphones is of course the U 87, but it’s not the only one. I also personally like very much the M 149 tube and the D-01 which is the first digital microphone with 15 different polar patterns and with a lot of other additional functions.

5. Neumann’s studio mics have always been popular for their superior quality. But would you say that quality has improved even more after the move to Sennheisher?

No I would not say it has improved, because Neumann used to be a leading edge manufacturer in the microphone industry long before Sennheisher was part of the Neumann history, and Neumann achieved this level of acknowledgment and this level of engineering and audio quality long before Sennheisher came in. Sennheisher however played a big role to maintain this position in the last 25years through its state-of-the-art manufacturing facilities. This helps a lot because we have specially dedicated Neumann production facilities within the Sennheisher factory with really state-of-the-art modern technology. The synergy between Neumann and Sennheisher being in one big organisation is a big plus.

6. Neumann even ventured into the field of mixing desks; why was that stopped and how is the studio monitors segment doing for the company?

We stopped manufacturing mixing desks in 1993-1994, because by then the studio landscape in the audio industry had changed. Pre-fabricated serial products had become the preferred choice rather than customized mixing consoles. But we have maintained the service for all the consoles that we had delivered, for example, the Berlin Philemon house and other concert houses and broadcasting stations.

The studio monitors segment is something which we have been doing since a little more than six years now and that has proven to become a very successful addition to Neumann’s audio business. Neumann was earlier known to make very good microphone transducers which convert the natural sound signal into an electronic signal. So for obvious reasons it was also possible for us to easily take care of the other side of the signal processing chain and convert an electronic signal into natural sound again. So what we did was to use up all the knowledge that we have of Neumann’s history as a manufacturer for microphones, mixing consoles, disc cutting blade systems and many other things and use it to our advantage into studio monitor engineering. At the same time we took the studio monitor line from an older German manufacturer called Klein & Hummel, which was a brand that sold studio monitors until 10 years ago. When Sennheisher took it over, we reengineered the products using Neumann sound philosophy (that we talked about earlier) and today we are very successful. This segment gives a lot of work to a lot of people in the company and there are thousands of studios in the world which are using our studio monitors now, which includes India too.

7. What is your vision for Neumann as a company for the next five years?

I think from a professional audio engineering point of view we will see many more surround sound productions in the near future. Audio has evolved from mono in the1950s to the world of stereo in the1960s-1970s, and then came the Quadraphonic sound and a lot of other different technologies where people wanted to use more speakers for proper spatial representation of sound. Since quite recently, surround sound recordings and surround sound images, especially in the movie industry, has become popular. The future will be that of three dimensional images with the sound travelling exactly the way you see that three dimensional picture, and this requires a lot of audio engineering so that people hear a natural sound, though its created artificially. Neumann and Sennheisher are creating a lot of new product solutions and new audio solutions which come under one name called AMBEO, which means ambience + stereo. This AMBEO technology is going to become a huge part of our audio engineering in the next five years for Neumann as well as for Sennheisher. So there will be a lot of other products like virtual reality microphones, which will be the new standard in 3D audio capture, lifting VR audio production to a new professional level.

8. Is there a demand for digital mics in music recording studios across the globe or is there a resistance to switch from analog mics to digital mics?

Yes there is a demand, especially, in newer parts of the audio industry. I know that there is a hesitation from many engineers for using digital microphones. Many sound engineers, have been raised and trained with analog microphones and they are used to the analog world. But at the same time the audio industry is changing from just recording for CDs, DVDs and blue ray discs to recording for video games for example. Recording for video games would mean you need to create libraries of sound which do not exist, for example sound of two space ships crashing in the orbit into each other. In reality there is no sound because there is no air, but we need to create that sound and that is a challenge to do because it needs very unusual amounts of high frequencies when you have metal crushing into each other. There is also a lot of necessity to record sounds without self-noise distortion from the electronics. So the choice is between no self-noise with digital microphones or 15 db self-noise with analog microphones. This is the big difference when choosing microphones in audio production for video games and for movies etc.

9. Tell us a little bit about your engagement with the Indian market and have you enjoyed it?

Last time I was here was six years ago and in the last six years a lot has changed for the positive. I see people being very open to new technology. Today I see people producing content that is more modern rather than just doing traditional things which have been always done. I see there are new studios coming up and I see that people are talking about their work. They are very national minded with everything they do and that is also what Neumann does since 88 years. We are an international supplier of audio gear for the recording industry and India has become more and more important and a major part of Neumann world services.

10. What is your observation about the Indian studios?

I have seen young composers today in studios and I have been to some recording studios today like YRF studios. During my time there, I was explaining why I’m here and why I think Indian musicians, composer and recording engineers are so important to us as a company and to me specially because I’m also producing music myself. So I’m not only delivering mics and speakers to the market, I’m an actual user and a colleague of these people in the studio. We were discussing about different recording techniques and the perception of sound and the difference between the technical aspects and creative aspects of audio recording, when a young female talent who was rehearsing in the studio and watching us from the window and listening to our conversation (as she had the headphones on) came over and conveyed her interest to participate in the discussion. So that was good to know that even the talent in India is interested in the technical aspects of recording.

11. Any message for your customers in India?

“Keep on going the way India is going right now.” I’m not just here to tell your readers or the people here what I know and what should be done. I’m here to learn from the people of India how your audio engineers produce music; so I’m here in your country to see it from that perspective. Whatever I can learn here from the people I have been meeting helps us to be a better supplier for the Indian market and to serve you for your own recording work. I’m not here to be the teacher but to represent the manufacturer who listens to the customer and supplies what is needed. So I’m here to learn and I’m here to serve at the same time.

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