Published on 9^th September, 2026

Having completed 30 years in the industry this year, NJSM, one of India's leading professional sound reinforcement and audio solutions companies, announced the launch of its newly redesigned website on 21 April 2026, reflecting the company's ongoing evolution and commitment to the future.

The new platform has been developed to better reflect NJSM's growth, expanded capabilities and long-term vision for the future. As the company has scaled its operations and strengthened its position within the professional audio sector, the need for a more comprehensive and representative digital presence became increasingly important.

"Our in-house team has grown to 60 people over the last few years, and we felt our digital presence needed to reflect both the scale of the organisation and the direction we're heading in," said the NJSM team. "The new website has been designed to give clients, partners, industry professionals and prospective collaborators a much clearer understanding of what we do, how we work and the value we bring to the industry."

NJSM continues to support sound engineering graduates through hands-on apprenticeships, helping develop the next generation of industry talent.

Built on 30 years of word-of-mouth growth, the new website reflects NJSM's commitment to advancing the industry through better infrastructure, equipment, and training.

The redesigned website provides a more detailed overview of NJSM's services, technical expertise and operational capabilities, helping users navigate the company's offerings with greater ease. For the first time, visitors can also explore NJSM's equipment inventory online, providing direct visibility into the extensive range of professional audio technology the company has invested in over the past five years. The platform moves beyond the traditional brochure-style format of its predecessor, offering a more comprehensive representation of NJSM's current capabilities and resources.

The new website has been designed to improve engagement for both existing and prospective clients. Current customers can more easily access information about the company's services and equipment portfolio, helping streamline discussions and project planning from the outset. For prospective clients, the platform serves as a valuable introduction to NJSM's expertise, standards and track record, providing deeper insights into the company's capabilities before initial consultations take place.

Alongside the website launch, NJSM continues to strengthen its technical infrastructure through significant equipment investments. Over the past five years, the company has steadily expanded its inventory with industry-leading solutions, reinforcing its commitment to delivering world-class audio experiences.

Recent additions include the Allen & Heath dLive S7000, renowned for its efficiency and flexibility in live sound applications, and the DiGiCo Quantum338, a globally acclaimed mixing console that has rapidly become a preferred choice among many artists and engineers.

The company has also added the Waves LV1 mixing system, offering a compact yet powerful solution for productions operating within tighter spaces. Complementing these investments are major upgrades to NJSM's loudspeaker inventory, including the addition of d&b audiotechnik KSL and XSL systems, as well as LD.