With landmark installs like The Social Tree (extreme right), MADRIX and Hi-Tech continue to push creative boundaries—strengthening their partnership through a shared vision for India’s evolving pro lighting landscape; Centre: Yash Gupta with Christian Hertel

Published on 10^th June, 2026

As India's architectural and entertainment lighting landscape continues to evolve, the demand for advanced LED control and pixel-mapping solutions is growing at an unprecedented pace. Responding to this opportunity, MADRIX, one of the globally acclaimed developers and manufacturers of LED lighting control solutions, has strengthened its commitment to the Indian market by appointing Hi-Tech Audio & Image LLP as its official exclusive distributor for India. The partnership marks a significant step towards bringing world-class LED control technology, technical expertise, and creative lighting possibilities to professionals across the country.

Since 2005, MADRIX has been at the forefront of LED lighting innovation, enabling architects, lighting designers, consultants, and integrators around the world to create breathtaking visual experiences through its industry-leading 2D pixel- and 3D voxel-mapping software and hardware solutions. From iconic landmarks and architectural facades to entertainment venues and immersive installations, MADRIX technology continues to transform creative visions into reality.

"India’s architectural and entertainment landscapes are evolving at a breathtaking pace. As we look ahead, our focus is on deepening this connection, delivering next-generation hardware and software solutions that match the massive scale and creative ambition of the Indian market. Together with Hi-Tech Audio & Image, we are now ready for the incredible years to come.", said Christian Hertel, Managing Director of MADRIX.

Hi-Tech Audio & Image and MADRIX have successfully collaborated on several prestigious projects across India, including The Social Tree Project in Saket, New Delhi, in association with Shekar Rao of Sky Comm, as well as landmark illuminations such as the Howrah Bridge in Kolkata and the Reay Road Bridge in Mumbai. These installations showcase the creative possibilities and reliability of MADRIX technology in delivering large-scale, visually compelling LED experiences.

The MADRIX product portfolio offers powerful yet intuitive solutions for creative LED lighting installations, allowing users to easily map and control individual pixels while generating seamless visuals and dynamic effects. The platform has become a preferred choice for architectural lighting, entertainment venues, clubs, residential developments, themed attractions, and façade illumination projects worldwide.

"At Hi-Tech Audio & Image, our vision is to not only expand the reach of MADRIX but also to build a strong ecosystem of lighting professionals, designers, integrators, and consultants who can leverage its powerful capabilities to create extraordinary visual experiences. Through focused market development, technical training, and dedicated customer support, we aim to establish MADRIX as the preferred platform for creative LED lighting control in India," said Rajan Gupta, CEO & Founder of Hi-Tech Audio & Image LLP.

With decades of experience in distributing professional audio, video, and lighting technologies, Hi-Tech Audio & Image has established itself as one of India's most respected value-added distributors. The company represents globally recognised lighting brands including MA Lighting, BeamZ, and Luminex, making MADRIX a natural addition to its expanding lighting solutions portfolio.

Commenting on the appointment, Yash Gupta, Business Head – Lighting, Hi-Tech Audio & Image, said, "MADRIX is a valuable addition to our lighting portfolio, strengthening our ability to deliver world-class LED control and pixel-mapping solutions to the Indian market. Through our multi-city training initiatives, hands-on demonstrations, and participation at leading industry platforms such as PALM Expo, InfoComm India, and Broadcast India, our team is committed to reaching more end-users and showcasing the creative possibilities of MADRIX. We look forward to expanding the brand's presence and empowering lighting professionals with innovative solutions that inspire exceptional visual experiences."

The partnership marks a significant milestone for both companies as they work together to accelerate the adoption of advanced LED control technologies across India and support the growing demand for innovative architectural and entertainment lighting solutions.

Concluding on the announcement, Nirdosh Aggarwal, Founder & Managing Partner of Hi-Tech Audio & Image LLP, expressed his gratitude, saying, "We sincerely thank Christian Hertel and the entire MADRIX team for their trust and confidence in Hi-Tech Audio & Image. Being appointed as the official authorized distributor for India is both an honor and a responsibility that we deeply value. We are committed to strengthening the MADRIX brand in the region, creating new opportunities for lighting professionals, and delivering the highest levels of technical expertise, support, and customer engagement. We look forward to building an even stronger future together."