PALM Expo Magazine
Sound · Light · Audio Visual
The Indian Recording Arts Academy (IRAA) Awards announced GENELEC as its Platinum Sponsor for the 2nd consecutive year. Sponsoring IRAA reaffirms GENELEC's commitment to the Indian sound engineering fraternity.
IRAA's recognition of excellence in the recording arts has achieved a very high level of credence amongst sound recording engineers through its consistent approach to a Jury led selection of winners.
This strategic alliance accentuates Genelec's commitment to strengthening its connection with the Indian studio market, created through years of dedication and unwavering effort. IRAA is enthusiastic about the implications of the alliance, as it represents a significant milestone for the 18th award ceremony. GENELEC's sponsorship of IRAA mirrors the company's values and promises exciting opportunities for the awards, which includes amplifying its reach and improving its offerings. In its continuous pursuit of excellence, IRAA views this sponsorship partnership as a vital step towards greater success.
Anil Chopra, Founder and Chairman of IRAA and PALM Expo
"Genelec's position as a major international brand reflects the IRAA's own ambition of achieving a global impact," says Anil Chopra, Founder and Chairman of IRAA and PALM Expo. "This year we are pleased to welcome a globally renowned engineer from London onto our Jury, and we are looking forward to a very bright future as the Awards continue to grow in stature."
Arun Kumar, Business Manager for Genelec Asia and Middle East
"GENELEC is honoured to support and sponsor the 18th edition of the IRAA Awards, which are the only awards in India that encourages and inspires young talent in the art of soundtrack production, and music recording, mixing and mastering," adds Arun Kumar, Genelec's Business Manager for Asia and the Middle East. "As the world's premier active studio monitoring solutions provider, it is imperative that GENELEC never loses sight of the progress and prosperity of the community that has made us what we are today. Leveraging our partnership with IRAA deepens our connection with the music and soundtrack recording fraternity in India, and we see this relationship as a key part of our commitment to the Indian pro audio community."
The 18th Indian Recording Arts Academy awards is once again planned as an Independent, standalone, red-carpet, black-tie event. The nominations for IRAA will be live on the official website till 1st September 2024 only. So, hurry up and send in your nominations now!