Published 05^th December, 2024

HK Audio, one of the renowned manufacturers of professional sound reinforcement solutions, has appointed Sean Kollak as its new Head of Marketing Communications. Kollak brings over 20 years of experience in digital brand management and corporate communications to the role, with expertise spanning online marketing, social media, and search engine optimisation.

Sean Kollak's extensive career includes the development and implementation of innovative brand strategies that have driven success across various platforms. Commenting on his new role, Kollak stated: "HK Audio stands for outstanding quality made in Germany and innovative solutions in the pro audio industry. This basis offers me the perfect opportunity to contribute my 360° marketing expertise and provide new impetus. The website relaunch for ISE 2025 will be a particular highlight - with an integrated product information management system, we are creating a future-proof platform to manage the diversity of our product range centrally and with more efficiency."

Christian Jordan, Chief Sales and Marketing Officer (CSO/CMO) of HK Audio, shared his optimism about Kollak's appointment, saying: "With Sean Kollak, we are gaining a visionary who will take the HK Audio brand to the next level with his expertise and passion. His innovative approach and strategic view of communication will help us to further consolidate our position as a leading provider of pro audio solutions."

In his new position, Kollak's priorities include enhancing the brand's reach and visibility, expanding engagement on social media platforms, and optimising communication across all channels.

The company's plans also include a comprehensive website relaunch for ISE 2025, featuring an integrated product information management system designed to streamline the management of HK Audio's extensive product portfolio. This initiative underscores HK Audio's commitment to maintaining its position at the forefront of the pro audio industry by embracing innovation and efficiency.

With Kollak's appointment, HK Audio signals its focus on strategic growth, modernised communication, and a strengthened brand presence as it moves confidently into the future.