Current Issue : September-October 2024
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Articles September-October 2024

GENELEC A Legacy In Studio Monitoring New!

In this exclusive feature, PALM Expo Magazine dives deep into the leading choice for nearfield studio monitoring, Genelec. Learn how and why Genelec is the industry standard for unmatched precision in studio monitoring. read more

Articles September-October 2024

11 Questions With Marcus Graser, CEO of Claypaky New!

In a conversation with PALM Expo Magazine, Marcus Graser, CEO of Claypaky, discusses emerging markets in India, client management tactics, growth strategy and more. read more

Articles July-August 2024

Discover the Best Studio Microphones of 2024 New!

Unlock the full potential of your recordings with the latest studio microphones. This feature highlights exceptional products from leading brands that deliver unparalleled sound quality and durability. Explore the dynamic and condenser options redefining the pro audio market. read more

Upgrade Your Sound: 6 Reasons to Switch to Digital Wireless Microphones New!

From minimising interference to ensuring crystal-clear performance, find out why making the switch from Analogue to Digital can enhance your live shows. Elevate your audio and discover how digital systems offer superior sound quality, intelligent signal management, and hassle-free setup. read more

Phoenix Networks Makes International Debut at Kathmandu Music Festival 2024 New!

Phoenix Networks, in collaboration with Meyer Sound Panther and Leopard systems, celebrates a major milestone with its first international gig at the Kathmandu Music Festival 2024, enhances the vibrant cultural exchange in Nepal. Join us as we explore this landmark achievement and the future of Phoenix Networks on the world stage. read more

Leksa Lighting: Pioneering Professional Lighting Solutions New!

Leksa Lighting Technologies is revolutionizing the professional lighting industry in India with its cutting-edge LED solutions. Ronald Silva D'Souza delves deeper into how the brand is performing in the lighting market and its commitment to the 'Make in India' initiative read more


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Elation Appoints Braven Greenelsh as Chief Marketing Officer



Braven Greenelsh, Chief Marketing Officer, Elation


Elation has announced the appointment of professional brand strategist, Braven Greenelsh, as the company's new Chief Marketing Officer (CMO). Greenelsh, an entrepreneur and award-winning thought leader, brings an extensive background in corporate identity and product design to the table. His collaboration with Elation spans several years, contributing to the success of some of its prominent brands, such as PROTEUS and Obsidian Control Systems.

Toby Velazquez, CEO of Elation and President of the ADJ Group, expressed his enthusiasm about the appointment, stating, "We have always valued our brand as a vital part of our business, and as we continue to relentlessly push boundaries in design, engineering, quality, and reliability, I've personally recognized the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing mission to elevate the extraordinary Elation brand to new heights."

Greenelsh has over 25 years of experience as an executive-level consultant in brand marketing and design. He has worked with leading sports, entertainment, and technology companies, including FOX Studios, NFL, Sony Pictures, and Emirates Airlines, accumulating more than 30 awards for his work. His expertise has been featured in notable publications such as the Los Angeles Times, Forbes, and The New York Times.

In addition to his new role at Elation, Greenelsh will continue his work with La Visual, a brand consultancy, leading Elation's global marketing efforts. His responsibilities will include brand development, digital strategy, team growth, and content management. Velazquez added, "Braven's passion for design and branding will not only give our marketing efforts a much-needed boost, but his expertise and leadership in shaping and growing a brand will have benefits across our business."

Elation is a global leader in the lighting industry, known for designing and manufacturing a wide range of high-quality entertainment lighting products. The company's portfolio is highly valued by production houses and lighting designers worldwide. This strategic leadership appointment signals Elation's ongoing commitment to elevating its brand and expanding its influence in the global lighting industry.

Current Issue : September-October 2024
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