Elation Appoints Braven Greenelsh as Chief Marketing Officer
Braven Greenelsh, Chief Marketing Officer, Elation
Elation has announced the appointment of professional brand strategist, Braven
Greenelsh, as the
company's new Chief Marketing Officer (CMO). Greenelsh, an entrepreneur and award-winning thought
leader, brings an extensive background in corporate identity and product design to the table. His
collaboration with Elation spans several years, contributing to the success of some of its prominent
brands, such as PROTEUS and Obsidian Control Systems.
Toby Velazquez, CEO of Elation and President of the ADJ Group, expressed his
enthusiasm about the
appointment, stating, "We have always valued our brand as a vital part of our business, and as we
continue to relentlessly push boundaries in design, engineering, quality, and reliability, I've
personally recognized the need to amplify our marketing efforts. This is why we made the decision to
invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing
mission to elevate the extraordinary Elation brand to new heights."
Greenelsh has over 25 years of experience as an executive-level consultant in brand marketing and
design. He has worked with leading sports, entertainment, and technology companies, including FOX
Studios, NFL, Sony Pictures, and Emirates Airlines, accumulating more than 30 awards for his
work.
His expertise has been featured in notable publications such as the Los Angeles Times, Forbes, and
The New York Times.
In addition to his new role at Elation, Greenelsh will continue his work with La Visual, a
brand
consultancy, leading Elation's global marketing efforts. His responsibilities will include brand
development, digital strategy, team growth, and content management. Velazquez added, "Braven's
passion for design and branding will not only give our marketing efforts a much-needed boost, but
his expertise and leadership in shaping and growing a brand will have benefits across our business."
Elation is a global leader in the lighting industry, known for designing and manufacturing a wide
range of high-quality entertainment lighting products. The company's portfolio is highly valued by
production houses and lighting designers worldwide. This strategic leadership appointment signals
Elation's ongoing commitment to elevating its brand and expanding its influence in the global
lighting industry.