Pro Integration Future Asia Expo 2023, for Audio, Video and
Lighting (AVL) industry to debut in S.E. Asia in 2023
In partnership with Montgomery Asia, The Professional Audio Visual & Lighting Integration
Association (AVLIAS) announced the inaugural edition of Pro Integration Future Asia 2023 (PIFA
2023)
from 26 - 28 June 2023 at the Marina Bay Sands Expo & Convention Centre.
PIFA 2023 is a dedicated business gathering specially curated for commercial Audio, Video and
Lighting (AVL) manufacturers, suppliers and specialists to harness their AVL knowledge &
technologies to sell real-world applications and solutions to multiple vertical markets in the
Southeast Asia region.
Focusing on the central theme "Accelerating the Digital Transformation - Work, Education and
Entertainment", the inaugural mega exhibition will be supported by a series of industry
conference
and technical workshops across 6 key verticals namely, unified communications & collaborations,
digital signage & out of home (OOH) media, parks & attractions, stage & mega events, production &
immersive technologies and smart homes & buildings.
Supported by Singapore Tourism Board and Industry Associations including the Association of
Electronic Industries in Singapore (AEIS), Singapore Association for Private Education (SAPE),
Singapore Photographic & Digital Imaging Trade Association (SPDA), Association of Small and Medium
Enterprises (ASME), Association of Singapore Attractions (ASA), Singapore Industrial Automation
Association (SIAA), Security Systems Association Singapore (SSAS) and the Association of Independent
Producers Singapore (AIPRO).
PIFA 2023 is expected to draw more than 6,000 visitors over the 3 days to view the 100s of
international brands present displaying their latest Audio-Visual Technologies including Digital
Signage, Displays, LED, Projections, Studio Production, Stage Lighting Fixtures, Immersive
Technologies, Presentation Systems and Smart Homes & Building gadgets, just to name a few.
Mr Christopher McCuin, Managing Director of Montgomery Asia says, "We are excited to launch
this
brand-new industry event with our partner AVLIAS - providing a refreshing new sourcing location for
the fast growing Pro Audio Visual & Lighting (AVL) industry. The pre-launch has garnered extensive
interest from the international market with some of the world's leading brands already reserving
their stands at the event. We look forward to bringing the latest AVL technologies together in June
2023, gathering the industry to explore completely different and extraordinary experiences by
accelerating digital transformation in your businesses."
Mr Jackson Yeoh, Executive Director of Professional AudioVisual & Lighting Integration
Association
(AVLIAS) says, "More than 90% of the world's renowned AudioVisual and Lighting brand suppliers has
either a subsidiary office or regional distributor in Singapore which looks after the channel
distributions, installations, rental and staging markets surrounding our country. As business travel
continues to normalise and S.E. Asian economies recover, the surge in demand for AVL equipment will
be naturally directed back to Singapore head offices for both equipment supply and technical
support. This is a unique business characteristic which cannot be ignored for our industry, and this
is why Singapore has been identified as the chosen strategic location for PIFA 2023."