Articles July - August 2019

Touchwood Automations Invigorates Pune’s Party Scene With CINCO

Named after the Spanish word for 5, Cinco, is Pune’s all-new resto-bar and patisserie that promises to make every experience 5 times better!..... read more

THE PIANO PROJECT

Quickly rising up the ranks as one of India’s best places to live in, the city of Indore has it all – a strong sense of community, impressive infrastructure, and indeed a bustling nightlife..... read more

AHEAD OF THE CURVE

Founded in 1980 in Rutesheim, the company began by introducing Hardy Amps professional bass and guitar amplifiers. After the company burnt down completely in a fire, the company headquarters..... read more

Ahuja Radios - Major Audio Brand Distribution Network

The PALM Sound & Light awards honoured Ahuja Radios – India’s iconic brand since almost 80 years. Recognized by the country’s population as the PA brand delivering affordable technology..... read more

Mukesh Panjwani, MX MDR Technologies Ltd. - Lifetime Contribution to The Pro Audio Industry

The PALM Sound & Light awards honoured Mukesh Panjwani, CEO & Managing Director of MXMDR technologies for spearheading the mass distribution of a massive audio, video and electronic product catalog..... read more

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

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Powersoft Appoints Sw Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.”

He further adds, “PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”


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