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Articles Jan-Feb 2021

TAG Basics

A view from within

TAG is a modern day audio institute in India’s fast evolving audio education segment. State-of-the-art technology in all three studio suites at the institute is ensuring that TAG is emerging as a front runner..... read more

Sonic Boom - In Conversation with Farhad K. DadyBurjor

PT spoke to Farhad DadyBurjor, one of the most respected and sought after sound engineers in the country today. In a career spanning over 3 decades, Farhad has built an impressive..... read more

Studio Showcase

Recording & Mixing studios are behind the success of any great record and in a country like India where music is an important part of everyday life musicians have a host of options they can choose..... read more

New Edge Studios Transforms into an Immersive Mix Room

Founded in 2015 by sought-after sound engineer Shadab Rayeen, New Edge Studios has been a preferred destination for many acclaimed Indian music directors, producers and artistes. In order to remain on the cutting-edge of audio production..... read more

Top 30 Products 2021 – PALM Technology

Global Pro Sound & Light Technology

The year 2020 has taken all of us on a topsy-turvy ride. The COVID-19 pandemic completely shut down the world impacting every industry. The unexpected turn of events left the pro-audio, installation, lighting and DJ industry..... read more

Acoustic and Audio Systemdesign for Small Rooms - Part 5

In the previous part, the article discussed frequency responses of speakers and how they relate to the listening experience. That discussion is the perfect overture to this next topic of interest..... read more

CELTO ACOUSTIQUE

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio systems for rentals and installation industry.

Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built his first loudspeakers with his father in their garage..... read more


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Powersoft Appoints Sw Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.”

He further adds, “PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”

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