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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Powersoft Appoints Sw Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.”

He further adds, “PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”

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