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Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

Articles Sept - Oct 2019

Modern Stage Service Projects Delivers awe Inspiring Light & Sound Show at Jyotisar Tirth

Jyotisar, situated about 12 kms away from Kurukshetra on Kurukshetra-Pehowa road in Haryana, is a part of a 48 km parikrama with temples. This venerated place is known as the land where Lord Krishna ..... read more

LBT Lights up RAAS CLUB, Pattaya

Pattaya, a major tourist hotspot, situated on Thailand’s Eastern Gulf coast, recently welcomed a new and modern destination for partygoers – The Raas Club..... read more

PALM Expo 3rd Lighting Design Showcase 2019...

In 2019, PALM expo upped the ante at the Lighting Design Showcase with a one of its kind remarkable and ingenious Spider lighting rig. The feature was created to provide a platform to lighting designers from across India to showcase their talent..... read more

Naveen Deshpande - Lighting Designer Of The Year

Any live event is obviously redundant without the lighting and visual imagery. Lighting plays a crucial role in any show adding excitement, dynamism and emotion to a performance and it is the art and science of the Lighting Designer that adds zing to any concert..... read more

Osram Clay Paky : Sharpy Plus - Outstanding Lighting Product Innovation

The PALM Sound & Light awards honoured Osram Clay Paky SHARPY PLUS with the award for Outstanding Lighting Product Innovation of the Year at the 2019 awards ceremony. Clay Paky has always been a market leader in entertainment..... read more

Sound Emporium - Lighting Integration

The PALM Sound & Light Awards honoured Sound Emporium – one of India’s premier lighting company, recognized for delivering quality technology at affordable prices..... read more

"Apart From Education and Giving People Access to Professional Training, It's also about Bringing the Community Together and that's a Really Important Aspect in a Growing Industry"

Mumbai’s AV Consultants and Integrators congregated at CEDIA's Training & Tech Summit Event held from 7th to 9th August at the MCA Club in Bandra, Mumbai. AV-ICNx caught up with CEDIA..... read more

OHM at India’s Greatest New Landmark – Digha Convention Centre

Digha is West Bengal’s most popular sea resort. It is located 187 km South West of Kolkata. Chief Minister Mamta Banerjee had earlier laid down the blueprint for the creation of a unique Convention Centre to promote..... read more

Monitor Mixing Summit 2019

With an aim to fill up a huge vacuum in the industry for knowledge and audio education in the Live sound realm, EvenTech Academy, an initiative by Sound.com organized a full-day summit..... read more

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Powersoft Appoints Sw Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.”

He further adds, “PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”


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