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BELIEVING IN THE MARKET - Bose Distribution Strategy

What is your perception of the Indian Market? MJ: I was in India in 94 and didn’t quite know what to expect, but it’s been really wonderful to be here. We have a global strategy we are trying to implement across all regions, so that we have a consistent way of building distribution and growing vertical markets.... read more on Page 32

The FINCH - Live Music and More

Plutusone Hospitality Pvt. Ltd. unlocked a new side to Mumbai’s entertainment scene on June 29th when they launched a chic, elegant restaurant and bar - The Finch..... read more on Page 38

Sennheiser Chronicles: Interview with Vipin Pungalia

In an interview with PALM technology, VIPIN PUNGALIA, Director Professional Segment, Sennheiser India talks about the global launch of the wired XS 1 dynamic in India, his perception of the market for Sennheiser products in India and the growth achieved by Sennheiser in the country..... read more on Page 54


With millions of DJs in the running, reaching the top can be a daunting task. The PALM DJ Championship has been instrumental in building, promoting and nurturing this bank of upcoming DJ Talent since 2011..... read more on Page 68

A journey to discover rebirth of Linear Topology

Part 2 of the article Will The Linear Make A Real Comeback? wherein LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level..... read more on Page 36

Articles Sep-Oct 2017


In the last couple of years, jaw-dropping visual experiences at live entertainment events and venues, courtesy 3D projection mapping, motion graphics and augmented reality have made their presence felt in India. Tailor-made three-dimensional projection mappings have altered sound stages, building facades and architecture and even human figures in real time, creating interplay between real and virtual space with the help of cutting-edge technology. The PALM Conference and Seminar 2017 witnessed Technical Evangelist – VIJAY SABHLOK, touch upon the topic of Multi-Imaging using different technologies. Conference delegates got an opportunity to learn about the tools and techniques of creating Multi-Sensational Events and Installations, while also getting insight into new interactive technologies like Augmented Reality and Virtual Reality. PALM technology presents highlights of this session. The PALM Conference & Seminar session can be viewed on the PALM expo YouTube channel.... read more on Page 42

Top end LASERS missing from Rental Portfolios

India has been witness to some astonishing laser light extravaganzas at EDM events in the recent past, however a survey done by PALM technology indicates that as a general rule, lasers are missing in action and top quality brands are not afforded by event and rental companies. Though lasers are missing in action in show business, there is a huge opportunity and potential for renting lasers given that laser use is still in its nascent stage. Smita Rai reports on the ground reality... read more on Page 40

Bringing Life through Lights

Highly experienced lighting designer Roosevelt D’Souza is rarely restricted in his art. Best known for his work on Music Concerts and festivals, Roosevelt is actually a full service special event lighting professional, also specializing in designing & executing light effects for theatre production, brand launches, music concerts & festivals, fashion shows, film shoots, award ceremonies & ambience lighting. In this interview, he talks to PALM technology about his journey to becoming the “Master of Special Event Lighting.”.... read more on Page 66


First proposed in 1958, Class D amplifiers started gaining increased popularity and acceptance in the early 21st century, with this technology ruling since over a decade, overriding the demand for bulky & energy inefficient linear amps. In this article LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level... read more on Page 24

Articles Jul-Aug 2017

AV Today’s Trend in Hospitality

As AV sets new standards beyond traditional applications, ICT-AV-Security-Consultant - Mr. A.R. Chandrashekhar, touches on the topic of the latest trends in AV installations for the Hospitality segment with LED screens, displays and interactive video now contributing to the overall interior design of the hotel... read more on Page 84

Playboy Delhi gets a taste of TW Audio

After a high magnitude success with its first superclub in Mumbai, the city of glamour, the Playboy club is now rocking the country’s capital, New Delhi. The city’s party animals got a major reason to rejoice with the opening.... read more on Page 88

Sumi Baptist Church integration scales heights

Painted in blue and white, the Sumi Baptist Church - Zuneheboto is situated in Nagaland, bordering onto China, and is 212km from Dimapur Airport. Situated on the highest point more on Page 30

The Big Stage by AKhil Varma – Project Head, PALM Expo

More than 50% of India’s population is below the age of 25 and more than 65% below the age of 35. It is more on Page 84

Articles May-Jun 2017

Justin Bieber Sound Reinforcement

The Justin Bieber Concert motivated our editorial team to learn, how it is going to be done. The sheer capacity of deployment and state of the art delivery would mean the audio system engineering would have been ingenious and display of the classic Indian Jugaad, which in this instance would need to be disapproved. PALM technology met Warren D’Souza who presented with complete confidence planning, design, technique and expertise in setting up a world-class professional turnkey audio system. This issue being a LIVE Issue and stage sound being all about alignments and calibration, Warren’s role as a Systems Engineer, for the show has been highlighted. His acumen together with Co-Systems Engineer Sunil Karanjikar’s expertise has ensured smooth execution of the massive project. Somya Kedia more on Page 36


The Event Management industry has grown exponentially over the last decade with a host of varied events encompassing festivals, concerts, conference, corporate events and even marathons. This issue being the “Live” issue, we highlight the top 10 Event companies conceptualizing and executing the biggest live entertainment shows in the country. We have left out some of the bigger event companies whose focus is more into corporate or sports events and have highliighted only the ones organising the live entertainment and music more on Page 50

The Fountainhead of superlative experiences

In a career spanning nearly 22 years, the quality of Neale’s wins have been exceptional. With the vision of building brands he creates delightful experiences with events. In an exclusive with PALM technology, Neale talks about his journey and work and truly believes that the core essence lies in valuing the right talent! Smita Rai and Somya Kedia report. read more on Page 60

Top 35 Rental Companies

PALM Technology has done a crucial exercise of surveying the market for identifying these top 35 audio/video/lighting rental companies who are investing into product and inventory and offering the latest technology thereby driving the market and rental business with sizable inventory. This is not an audited list and is intended as a guide. read more on Page 76

People at PALM

PALM 2017 engages expertise of eminent personalities who have accomplished knowledge in their field of activity. Their valuable involvement in PALM, act as a driving force towards PALM’s intellect and dynamism which leads Indian entertainment professional landscape to a higher paradigm. read more on Page 88

Articles Jan-Feb 2017

Top FOH Engineers in India

There are the mixing masters behind the audio console who strengthen the core essence of live performances. Showcasing aptitude to blend instruments with vocals and attain a flawlessly balance sound, Front of House engineers are effective and confident technical experts who know every inch of the gear. read more on Page 46...

Going Live with Sunil Karanjikar

Sunil Karanjikar has worn many a hats in his career as a Live Sound FOH engineer. He reveals his aces and talks about the secrets and tricks to his success, his journey, along with the key challenges he faces during the course. “Live sound does not have an ‘Undo’ Button” he shares in his insights with PALM Technology more on Page 54...

Live Bands - Musical Escape

Commercial music in India has been mostly synonymous with film soundtracks. The fact however is that the music scene in India is constantly evolving and is only going to get bigger with more and more stage acts from independent music bands energizing the business, and by Indian music we also mean languages other than Hindi. In this feature we catch the action on stage from 10 Top live bands who have managed to post a huge-win. The bands have gained a lot of stage attention giving impetus to the entire business in India. read more on Page 64

Articles Nov-Dec 2016


The Playboy Club founded by media baron Hugh Hefner, first opened its doors in the 1960s in downtown Chicago and instantly became successful as a read more on Page 22

DJs Scratching on Favourites

2017 is set to be another fun-filled action-packed year in clubland! Somya Kedia tracks the trend and highlights the toolkit of some of the top DJs in the more on Page 32

Global Citizen Festival India

Looked up to as a beacon of hope, Global Citizen Festival India held in Mumbai on 19 November, 2016 proved to be a monumental day as India asserted its solidarity with the world in fighting extreme poverty. read more on Page 44

Electric Daisy Carnival debuts in India

Originating in Las Vegas Nevada, the Electric Daisy Carnival over the years has asserted itself as a hub for EDM fans across the globe, as a result of its fantastic on-stage music programming, enchanting stage designs, read more on Page 46

Product Specialists Driven by Passion

A professionally qualified sound engineer from SAE in Chennai, Tuhin is also a sought after DJ who has immense experience of playing at various clubs. A sharp understanding of the technical aspects behind sound production and immense knowledge of equipment, gained him the position of a product specialist for Pioneer DJ India and his areas of expertise lies in club equipment, samplers and remix stations. read more on Page 48

“Indian DJs are tech savvy” - Reji, Director, PALM DJ Championship

Growing DJ Industry

DJ industry is expanding exponentially and the growth rate has been phenomenal. Talking about the industry expansion, Reji observes that as the industry continues to evolve, the demands for technology, equipments, expertise and specific services have also witnessed a

read more on Page 60

Articles Jul-Aug 2016

I-Kandy gets K-Rigged

I-Kandy nightclub at Le Meridian hotel in Gurgaon was recently in need of an upgrade for its indoor sound system. Located at the Sector 26, Le Meridian Gurgaon, I-Kandy oozes sophistication. The luxurious pool club and European styled designed lounge boasts 2 bars across a sparkling 85 feet swimming pool...

read more on Page 32

Sound Design for Night Clubs and RestoBars

The focus of Milind’s presentation was ‘Sound Design for Nightclubs and Restobars: A field view’, wherein he spoke about the technicalities of sound engineering to formulate a great night club or a restaurant bar. Milind who is an Electronics Engineer from the CCSRR-Mumbai University, has invested years into sound engineering, setting up different clubs and bars. He has to his credit venues such as Triology - Mumbai, F Bar Mumbai & Chennai, Privy @ Le Meridian Delhi, Club Nyex, Goa, The Good Wife – Mumbai and many more...

read more on Page 58

AG Acoustics strikes the right chord with KV2 Audio’s ES Series

Conveniently located in the Outer Circle, near KG Marg, New Delhi is a new café in town - FLYP@MTV. Viacom18 Consumer Products - the consumer products arm of Viacom18 has extended Viacom’s flagship property “MTV”, to an on-ground experience by introducing this unique ‘MTV-style’ hangout in association with Funbars Hospitality Pvt. Ltd.

read more on Page 62

11 Questions with Roger Drego ----------------July August 2016 Issue!

Managing Director of Electrocraft

In the 70’s, when professional audio was barely heard of in India, Roger Drego popularly known as RD stepped into the world of professional audio. In this interview, the rental Industry veteran and Managing Director of Electrocraft – one of India’s premier rental company, fields 11 Questions on establishing his own assembling unit, the pro audio scene – then and now, the sound rental industry in India and more.

1. What were the deciding factors that made you set up your rental business?

The first deciding factor was the lack of proper audio systems in the industry. When we did small shows earlier, we received a lot of flak from the audiences as the sound was almost unintelligible. During those days, only Ahuja equipment was available in the market, so we decided to step in, and purchase better quality of equipment. Those days Singapore was the only gateway for importing stuff and the duties were very high, so we decided to buy Japanese equipment and that’s how we started and slowly grew the business.

2. Which was the first major gig that you supplied equipment for and what did the sound system inventory for such gigs usually comprise of?

Our first big gig was the Jazz Yatra. The first one was done by a German company and the second yatra was done by us. Some of the first bands that entered India were Osibisa, Boomtown Rats and Wishbone Ash. These bands required a certain standard of equipment which was available only in Europe, so we started importing some of the equipment like mixers and the basics to cater to the needs of these groups.

3. At what point of time did you decide to brand your own products and get into manufacturing and how much would you says you employ state-of-the art design in the RD brand of products?

It’s only four years ago that we started branding our own products. We realized that a lot of professional brands were very expensive (especially after paying the duty), making it tough for people to purchase equipment. So we decided to manufacture our own equipment which was not overly priced. I would say our equipment are mid-priced and cater to the middle segment like night clubs and auditoriums.

I wouldn’t say that we employ state-of-the art design and we are not even attempting to be like the top brands because that requires high-end R&D and we can’t afford to do that as it will ultimately make our products too expensive to sell. That’s a different ball game altogether.

I don’t think anybody in India is really manufacturing per se. We all are assembling, because otherwise it’s not feasible. Ours is a product that we finally came up with by looking at the other products. People want lower priced products that also sound good and that’s what we are aiming at. We are very clear that we want to make products that are affordable and of good quality. If somebody wants to buy an expensive product then they can buy a product which is already available, why will they buy your brand?

4. Your impressions of the pro audio scene - then and now

A big difference! Pro audio scene at that time was only one or two players and today we have hundreds of players in the market. Today India has trade fairs for pro audio, licensing has become easier and even duties have reduced thereby facilitating easy import of equipment. In the early days we had to travel abroad and take a decision on what to buy, but now you just acquire information off the internet, take a decision and approach the company. Today we even have so many majors like Yamaha and Harman based in India.

5.What were the biggest challenges that you faced in the last 4 decades that you have been around in the industry?

In the early days the equipment used did not require very high power from the main supply. As technology advanced the need for higher power became very important and the organizers of the event were never able to understand this new demand. So to get a good power supply or good high power generator became a difficult task. Today we don’t face these problems but we have different challenges like noise pollution and time limits and no open grounds in the cities. Other countries have big venues in non-residential areas but in India it is not so. It has become impossible to do a proper concert, given the required permissions and the pressure that the police are putting on us.

6. Would you say that there is any major differentiation in design in Chinese brands from the American or other first world design styles?

Most Chinese brands are generally copied. Very few Chinese in the sound industries have come up with their own designs. They basically copy the designs of good American and German companies. As the manufacturing cost in China is very low and the raw material is cheap, is the reason why some top companies have manufacturing plants in China. The amount of licensing and red tape that is involved in starting a manufacturing plant in India is not funny, but now that Prime Minister Modi has given a boost to the manufacturing industries through the “Make in India” Program, I hope we can look forward to a brighter future.

7. How come we don’t see much of Japan in the pro audio manufacturing race?

That’s true in a way but some Japanese products and companies are in the fore-front like Yamaha. Yamaha mixers today are among the best in the market. Electronic-wise - the amplifiers and mixers have made their mark. It’s only that the speakers are not as successful and up to the mark.

8. Today there is a growing awareness in the Indian market for quality - is it true or myth?

It is true, but then quality comes with a price tag. Definitely there is a growing interest in getting better sound but they want everything to work in their own budget. In today’s age the money market is so tight that people don’t want to pay the price for the product they actually want. They want quality but don’t want to pay more.

9. Do these high-value products have commensurate designs that justify the value?

Yes. They have spent a lot of money on research. Sometime you come up with the product after couple of years of research which costs a lot of money and that recovery comes only from the high end products. Research plays a very important part in designing quality equipment and the cost is justified as they have to recover the money and time they have spent on extensive research.

10. Over the last few years, the sheer number of concerts and events in India stand as testimony to the fact that there is demand. Doesn’t this increase pressure on inventory which hopefully leads to more players?

Definitely; the number of live events happening all over the country has gone up by 10 times and that’s the reason for so many sound systems coming up. Across India, all major and smaller cities are coming up with the sound system and therefore the competition in price and quality has increased. Mumbai, itself boast of many sound players.

11.Tell us about PALA?

PALA is formed by a group of people who have elected me as the President. The main objective of PALA is to unify the people from the sound industry as we do not have a unified body following one code. The whole idea of PALA is to unify and to sort out the problems regarding noise level and time restrictions etc. and follow one code. Different people in different areas are facing different problems and if we have to address and solve these problems then we have to unify everybody. We have a member base of 400-500 in Mumbai alone and we are happy to see cities like Nashik, Pune, Kolhapur also joining in and we are getting a positive response. We are not differentiating between big and small players. Anybody dealing in sound can be part of PALA.

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