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Top 50 Innovations Of 2018

Articles September-October 2018

Modern Stage Service (Projects) brings WATER TO LIFE

MSS Projects has transformed Jaquar’s 1000 sqft Experience Centre in the capital’s NCR region into an immersive & interactive multi-sensorial adventure. PT documents the project....... read more

Gujarat Music Industry Advances with STUDIO FIFTY-THREE

A new post-production facility, Studio Fifty-Three in Surat is providing the city with a much-needed setup with state-of-the-art acoustics and technology to handle all aspects of audio postproduction........... read more

THE LIGHT FACTOR

A leading lighting designer, Harold Fernandes has been offering creative and technical solutions for live stages for almost two decades and has comprehensive knowledge and experience on some of the most famous stages............ read more

Integrated Entertainment Solutions lights up the Warehouse

The Thane area of Mumbai has a new upscale lounge - The Warehouse Lounge, that has already become Thane’s happening night spot. Lighting up the dance floor is Mumbai’s premerier lighting company - IES. PT takes a look.......... read more

The Lighting Trail

Lighting, lasers and lighting console sales and distribution has grown robustly across the Indian market. Lighting engineer and founder of artist and event management agency, Mixtape - Naveen Deshpande, talks to PT about the current trends in lighting and growth and future of the Indian lighting industry......... read more

PR Lighting flexing its muscles globally

Starting operations from a 1,000 sq.mt., workshop in Downtown Guangzhou with a staff of 20-30, Pearl River Lighting (as it was known then) has come a long way........ read more

Articles July-August 2018

SOUND OF THE LORDS

With the longest island bar in all of Asia, Lord of the Drinks, Lower Parel is the latest offering from First Fiddle Restaurants to finds a spot among Mumbai’s elite party zones. PALM technology explores the audio system integration for the venue...... read more

NMIMS Mumbai transcends sonic excellence with Bose Professional’s RoomMatch system

Established in 1981 by the Shri Vile Parle Kelavani Mandal with the help of a donation from the Narsee Monjee Educational Trust,...... read more

Harman Professional Solutions Elevates the experience of devotees at Sai Teerth with JBL and Crown Audio Solutions

Technosales Multimedia Technologies P.L installed JBL by Harman Cinema sound solution in two theatres – the Giant screen and the 5D screen at Sai Teerth – India’s first devotional Theme Park that opened to devotees on 30th March 2018 in Shirdi.,...... read more

QSC in 1131 Bar & Kitchen, Bangalore

Located in Indira Nagar, Bangalore, the 1131 Bar & Kitchen, which is now an ideal place in the vicinity for patrons to dine and unwind, is the brainchild of Mr. Mohan....... read more

Comprehensive Bose Professional System reinforces an unmatched aural experience at the Bhavnagar Municipal Corporation (BMC) auditorium

Bhavnagar Municipal Corporation (BMC) is a local government body in the state of Gujarat that is committed to provide basic infrastructure facilities to the people of the city........ read more

HARMAN Professional Solutions brings Exceptional Sound to the new FLEA BAZAAR CAFE in Mumbai

Munro Acoustics deploys a complete HARMAN Professional Solutions audio solution at this first-of-its-kind dining and entertainment concept........ read more

Articles May-June 2018

The ART of Touring

A.R. RAHMAN - the name says it all! 2017-2018 witnessed one of the most imposing live stage tours, when Rahman, set sail on a multi-city tour in India, reliving his musical renditions over the years...... read more on Page 26

SCALING HEIGHTS

Manish Mavani, the man of few words, talks about the SNL journey to becoming one of India’s biggest sound & light rental companies...... read more on Page 38

SETTING STANDARDS with the OVERTONE note

Meet Overtone Audio - a one-stop-shop offering end-to-end recording solutions for Film, TV and the Live events industries. It is not every day that you come across an audio products dealer who has extensive experience of using the products that they distribute....... read more on Page 56

GearHouse

Building stage business requires top level music song writers, big sound, big lighting and good musicians. A lot of musicians are required on stage performing live....... read more on Page 62

Audio & Acoustics for Video

PT invited industry leading Acoustics Designer Kapil Thirwani of Munro Acoustics, a leading acoustic consultancy, specialising in the design of high-end music, film and broadcast studio facilities to write a technical article for the magazine. In this feature article, Thirwani elucidates on Audio & Acoustics for Video...... read more on Page 68

High on OPIUM

PT met Cyrus Gorimar, the man behind milestone events like Dream Theatre and One Republic. Brahma to One Republic, Gorimar has come a long way. In this interview he talks about his love for music and his long-term vision of augmenting rock and heavy metal live concerts in India through O Live OPIUM’s new music IP...... read more on Page 78

The Bose Team full of Gung-Ho

PT interviewed Vibhor Khanna, Country Manager – SAARC at Bose Professional. Khanna is an experienced business leader with over 18 years of experience in sales and business development of Audio-Video products. Since 2012, he is instrumental in setting up new Dealer Channels for Bose Professional products...... read more on Page 90

Articles Mar-April 2018

Opera House Acoustics Nirvana for Munro

Recording music in the black box tape era meant sci-fi acoustics and studios which reminded you of Stanley Kubrick, imagination of space where every sound recorded was primeval, spiritual, pure, so acoustics meant curves and waves and slanted triangular ceilings, sound absorption, double glass partitions, heavy doors and curtains and other ideas..... read more on Page 28

THE MIX MAGICIAN

Shadab Rayeen is Bollywood’s current in-demand mix engineer, with a resume boasting of numerous A-list mix credits spanning 17 years in the music industry. Apart from mixing Bollywood songs, Rayeen has worked extensively in multiple regional languages.PT met up with him at his studio in suburban Andheri in Mumbai to talk about audio, plugins, mix, music and more...... read more on Page 40

Madame Tussauds - Sight & Sound to behold

Best described as one of the most popular tourist attractions across the globe, Madame Tussauds is home to wax figures of some of the most famous and historic international personalities in every field of life, from sports to politics, movies and film characters...... read more on Page 58

Entertainment Technology Convergence at PALM 2018

Pro Audio and lighting will take center stage, as PALM expo - India’s largest gathering of the entertainment technology and music production industry heads towards its 18th consecutive edition. Here’s a prevue of what will be on show in the Mumbai expo...... read more on Page 68

IRAA 2018 gears up for a grand 12th edition as nominations continue to pour in

Honouring excellence in the domain of music recording and production is the 12th Edition of the glorious Indian Recording Arts Academy Awards (IRAA)....... read more on Page 80

Recordings to Record

In this feature PALM technology has put down a list of good studio work done in Bollywood in 2017. In trying to define the paradigm in studio recording, mixing and mastering, we chose what was popular. We have enlisted as many popular tracks as possible from Bollywood selected from a variety of studios, that made it to the top of music charts........ read more on Page 91

Articles Jan-Feb 2018

FOH - What’s in my House

Rahul Samuel is an award-winning live sound engineer and founder of LiveEnd. With over 13 years of global experience in the professional audio industry as FOH, Monitor and System Engineer, he has the privilege of working with the best. He blogs about professional audio at www.rahulsamuel.com..... read more on Page 54

Ed Sheeran "The Shape of the Divide World Tour" in India

Trussing and rigging are more often than not, relegated to an unassuming corner position when it comes to live stage acts, while sound, light and visuals hog the limelight. However, on some occasions they have the power to take Centre stage as was witnessed during Ed Sheeran’s Divide World Tour in Mumbai last November..... read more on Page 56

ON TOUR with Pramod Chandorkar

Being an FOH special issue, and as is the custom to feature a live sound engineer in this issue, PT caught up with yet another of the country’s top live sound engineers this year. Our readers can be forgiven for considering FOH engineers and Studio engineers as two different species, but there are some engineers who simply do not want to be limited to either discipline; one such engineer being Pramod Chandorkar, a man who is equally at home behind an FOH console as he is in a recording studio, proving how varied a career as a sound engineer can be. PT caught up with the man who has been mixing live for one of the most versatile and celebrated playback singers in the country – Sonu Nigam, since the past 14 years...... read more on Page 59

FOHrecast

This being the FOH issue, PT approached and tapped the experience of some of India’s top live sound engineers to find out key challenges faced by them while working on the new age live sound consoles and features they would like to see on future consoles...... read more on Page 72

GOING BIG WITH SMALLER BOXES

Investment into quality sound equipment and a fresh business outlook is broadening NJSM’s horizon on the festival circuit in India. In a tête-à-tête with Nixon Johnny, Sachit Subramanian and Sancheth Suvarna, PT finds out what’s new and what’s next for the rental company..... read more on Page 76

Articles Nov-Dec 2017

BELIEVING IN THE MARKET - Bose Distribution Strategy

What is your perception of the Indian Market? MJ: I was in India in 94 and didn’t quite know what to expect, but it’s been really wonderful to be here. We have a global strategy we are trying to implement across all regions, so that we have a consistent way of building distribution and growing vertical markets.... read more on Page 32

Bose Interview

The FINCH - Live Music and More

Plutusone Hospitality Pvt. Ltd. unlocked a new side to Mumbai’s entertainment scene on June 29th when they launched a chic, elegant restaurant and bar - The Finch..... read more on Page 38

Sennheiser Chronicles: Interview with Vipin Pungalia

In an interview with PALM technology, VIPIN PUNGALIA, Director Professional Segment, Sennheiser India talks about the global launch of the wired XS 1 dynamic in India, his perception of the market for Sennheiser products in India and the growth achieved by Sennheiser in the country..... read more on Page 54

BUILDING DJ TALENT

With millions of DJs in the running, reaching the top can be a daunting task. The PALM DJ Championship has been instrumental in building, promoting and nurturing this bank of upcoming DJ Talent since 2011..... read more on Page 68

A journey to discover rebirth of Linear Topology

Part 2 of the article Will The Linear Make A Real Comeback? wherein LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level..... read more on Page 36

Articles Sep-Oct 2017

AUDIOVISUAL-PROJECTION INTEGRATION

In the last couple of years, jaw-dropping visual experiences at live entertainment events and venues, courtesy 3D projection mapping, motion graphics and augmented reality have made their presence felt in India. Tailor-made three-dimensional projection mappings have altered sound stages, building facades and architecture and even human figures in real time, creating interplay between real and virtual space with the help of cutting-edge technology. The PALM Conference and Seminar 2017 witnessed Technical Evangelist – VIJAY SABHLOK, touch upon the topic of Multi-Imaging using different technologies. Conference delegates got an opportunity to learn about the tools and techniques of creating Multi-Sensational Events and Installations, while also getting insight into new interactive technologies like Augmented Reality and Virtual Reality. PALM technology presents highlights of this session. The PALM Conference & Seminar session can be viewed on the PALM expo YouTube channel.... read more on Page 42

Top end LASERS missing from Rental Portfolios

India has been witness to some astonishing laser light extravaganzas at EDM events in the recent past, however a survey done by PALM technology indicates that as a general rule, lasers are missing in action and top quality brands are not afforded by event and rental companies. Though lasers are missing in action in show business, there is a huge opportunity and potential for renting lasers given that laser use is still in its nascent stage. Smita Rai reports on the ground reality... read more on Page 40

Bringing Life through Lights

Highly experienced lighting designer Roosevelt D’Souza is rarely restricted in his art. Best known for his work on Music Concerts and festivals, Roosevelt is actually a full service special event lighting professional, also specializing in designing & executing light effects for theatre production, brand launches, music concerts & festivals, fashion shows, film shoots, award ceremonies & ambience lighting. In this interview, he talks to PALM technology about his journey to becoming the “Master of Special Event Lighting.”.... read more on Page 66

AMPLIFICATION TOPOLOGY

First proposed in 1958, Class D amplifiers started gaining increased popularity and acceptance in the early 21st century, with this technology ruling since over a decade, overriding the demand for bulky & energy inefficient linear amps. In this article LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level... read more on Page 24

Articles Jul-Aug 2017

AV Today’s Trend in Hospitality

As AV sets new standards beyond traditional applications, ICT-AV-Security-Consultant - Mr. A.R. Chandrashekhar, touches on the topic of the latest trends in AV installations for the Hospitality segment with LED screens, displays and interactive video now contributing to the overall interior design of the hotel... read more on Page 84

Playboy Delhi gets a taste of TW Audio

After a high magnitude success with its first superclub in Mumbai, the city of glamour, the Playboy club is now rocking the country’s capital, New Delhi. The city’s party animals got a major reason to rejoice with the opening.... read more on Page 88

Sumi Baptist Church integration scales heights

Painted in blue and white, the Sumi Baptist Church - Zuneheboto is situated in Nagaland, bordering onto China, and is 212km from Dimapur Airport. Situated on the highest point in...read more on Page 30

The Big Stage by AKhil Varma – Project Head, PALM Expo

More than 50% of India’s population is below the age of 25 and more than 65% below the age of 35. It is expected...read more on Page 84

Articles May-Jun 2017

Justin Bieber Sound Reinforcement

The Justin Bieber Concert motivated our editorial team to learn, how it is going to be done. The sheer capacity of deployment and state of the art delivery would mean the audio system engineering would have been ingenious and display of the classic Indian Jugaad, which in this instance would need to be disapproved. PALM technology met Warren D’Souza who presented with complete confidence planning, design, technique and expertise in setting up a world-class professional turnkey audio system. This issue being a LIVE Issue and stage sound being all about alignments and calibration, Warren’s role as a Systems Engineer, for the show has been highlighted. His acumen together with Co-Systems Engineer Sunil Karanjikar’s expertise has ensured smooth execution of the massive project. Somya Kedia reports.read more on Page 36

The TOP 10 EVENT COMPANIES

The Event Management industry has grown exponentially over the last decade with a host of varied events encompassing festivals, concerts, conference, corporate events and even marathons. This issue being the “Live” issue, we highlight the top 10 Event companies conceptualizing and executing the biggest live entertainment shows in the country. We have left out some of the bigger event companies whose focus is more into corporate or sports events and have highliighted only the ones organising the live entertainment and music events.read more on Page 50

The Fountainhead of superlative experiences

In a career spanning nearly 22 years, the quality of Neale’s wins have been exceptional. With the vision of building brands he creates delightful experiences with events. In an exclusive with PALM technology, Neale talks about his journey and work and truly believes that the core essence lies in valuing the right talent! Smita Rai and Somya Kedia report. read more on Page 60

Top 35 Rental Companies

PALM Technology has done a crucial exercise of surveying the market for identifying these top 35 audio/video/lighting rental companies who are investing into product and inventory and offering the latest technology thereby driving the market and rental business with sizable inventory. This is not an audited list and is intended as a guide. read more on Page 76

People at PALM

PALM 2017 engages expertise of eminent personalities who have accomplished knowledge in their field of activity. Their valuable involvement in PALM, act as a driving force towards PALM’s intellect and dynamism which leads Indian entertainment professional landscape to a higher paradigm. read more on Page 88

Articles Jan-Feb 2017

Top FOH Engineers in India

There are the mixing masters behind the audio console who strengthen the core essence of live performances. Showcasing aptitude to blend instruments with vocals and attain a flawlessly balance sound, Front of House engineers are effective and confident technical experts who know every inch of the gear. read more on Page 46...

Going Live with Sunil Karanjikar

Sunil Karanjikar has worn many a hats in his career as a Live Sound FOH engineer. He reveals his aces and talks about the secrets and tricks to his success, his journey, along with the key challenges he faces during the course. “Live sound does not have an ‘Undo’ Button” he shares in his insights with PALM Technology magazine.read more on Page 54...

Live Bands - Musical Escape

Commercial music in India has been mostly synonymous with film soundtracks. The fact however is that the music scene in India is constantly evolving and is only going to get bigger with more and more stage acts from independent music bands energizing the business, and by Indian music we also mean languages other than Hindi. In this feature we catch the action on stage from 10 Top live bands who have managed to post a huge-win. The bands have gained a lot of stage attention giving impetus to the entire business in India. read more on Page 64

Articles Nov-Dec 2016

GOING BIG WITH PLAYBOY

The Playboy Club founded by media baron Hugh Hefner, first opened its doors in the 1960s in downtown Chicago and instantly became successful as a read more on Page 22

DJs Scratching on Favourites

2017 is set to be another fun-filled action-packed year in clubland! Somya Kedia tracks the trend and highlights the toolkit of some of the top DJs in the country.read more on Page 32

Global Citizen Festival India

Looked up to as a beacon of hope, Global Citizen Festival India held in Mumbai on 19 November, 2016 proved to be a monumental day as India asserted its solidarity with the world in fighting extreme poverty. read more on Page 44

Electric Daisy Carnival debuts in India

Originating in Las Vegas Nevada, the Electric Daisy Carnival over the years has asserted itself as a hub for EDM fans across the globe, as a result of its fantastic on-stage music programming, enchanting stage designs, read more on Page 46

Product Specialists Driven by Passion

A professionally qualified sound engineer from SAE in Chennai, Tuhin is also a sought after DJ who has immense experience of playing at various clubs. A sharp understanding of the technical aspects behind sound production and immense knowledge of equipment, gained him the position of a product specialist for Pioneer DJ India and his areas of expertise lies in club equipment, samplers and remix stations. read more on Page 48

“Indian DJs are tech savvy” - Reji, Director, PALM DJ Championship

Growing DJ Industry

DJ industry is expanding exponentially and the growth rate has been phenomenal. Talking about the industry expansion, Reji observes that as the industry continues to evolve, the demands for technology, equipments, expertise and specific services have also witnessed a

read more on Page 60

Articles Jul-Aug 2016

I-Kandy gets K-Rigged

I-Kandy nightclub at Le Meridian hotel in Gurgaon was recently in need of an upgrade for its indoor sound system. Located at the Sector 26, Le Meridian Gurgaon, I-Kandy oozes sophistication. The luxurious pool club and European styled designed lounge boasts 2 bars across a sparkling 85 feet swimming pool...

read more on Page 32

Sound Design for Night Clubs and RestoBars

The focus of Milind’s presentation was ‘Sound Design for Nightclubs and Restobars: A field view’, wherein he spoke about the technicalities of sound engineering to formulate a great night club or a restaurant bar. Milind who is an Electronics Engineer from the CCSRR-Mumbai University, has invested years into sound engineering, setting up different clubs and bars. He has to his credit venues such as Triology - Mumbai, F Bar Mumbai & Chennai, Privy @ Le Meridian Delhi, Club Nyex, Goa, The Good Wife – Mumbai and many more...

read more on Page 58

AG Acoustics strikes the right chord with KV2 Audio’s ES Series

Conveniently located in the Outer Circle, near KG Marg, New Delhi is a new café in town - FLYP@MTV. Viacom18 Consumer Products - the consumer products arm of Viacom18 has extended Viacom’s flagship property “MTV”, to an on-ground experience by introducing this unique ‘MTV-style’ hangout in association with Funbars Hospitality Pvt. Ltd.

read more on Page 62

11 Questions with Pio Nahum ----- September - October 2018 Issue!


Pio Nahum, entered the lighting industry in 1990 and acquired top management positions in multinational leading groups. The lighting industry veteran has a wide experience in managing sales and marketing of high quality capital equipment and is now at the helm of one of the most successful lighting brands in the world – Clay Paky. In this lighting special issue of the magazine, Mr. Nahum sheds light on Clay Paky innovations through the years, the global stage lighting industry, the role Clay Paky has played in the global LED market, his strategy for the Indian Market and everything else in between.

1. From Nuclear Engineering to the lighting industry...how did this shift come about. Please tell us a little about your journey in the lighting industry.

CEO (Chief Executive Officer), CLAY PAKY







No industry is more dynamic and interesting than stage lighting. When I discovered Claypaky and its products in 1988, I fell in love with this world, and since then I have only worked in the lighting industry. After starting with Claypaky, I spent many years with Martin Professional. Then, when the LED boom started, I moved to the architectural sector, which is certainly a bigger market, but at the same time much less dynamic. That’s why I chose to return to Claypaky. I consider myself very lucky because I have experienced many exciting moments in my career related to the success of new products. Ours is an industry where the “right” product determines the success of a company, and - in the world of emotions - the right product can only be and always has to be an innovative product.

2. What was the main factor that helped Clay Paky become one of the topmost players in the professional lighting market and what according to you was the first lighting innovation by Clay Paky that established the company as a major brand?

There are no doubts that Claypaky has two success factors: its ability to create true innovation and the intrinsic quality of its products. Claypaky’s history begins more than 40 years ago, and in its first ten years of life Claypaky became known throughout the world for its innovative “moving” light effects for discos. At that time, we had no Chinese competitors. There were a couple of companies in Taiwan, and the other competitors were in Europe, especially in Italy. Electronics were not yet widespread due to the high cost. Claypaky was able to create some “electro-mechanical” products, which became icons like the Astroraggi and the Astrodisco. The second big revolution which Claypaky brought about was the moving mirror lights. It started in 1988 with the invention of the Golden Scan, which marked the arrival of electronics in our industry. The Golden Scan was the most famous Claypaky product for a long time. It was invented for the discos, but it also proved to be ideal as a moving light for rental companies and allowed us to enter the world of “professional show lighting”, which today accounts for almost all of our business. However the new generations know Claypaky for another great invention: the SHARPY. With this small light that generates a powerful, parallel beam, Claypaky invented a new category, which did not exist before: the “narrow-beam-light”, which joins the profile spotlights and wash lights. Today no one puts on a show without beam-lights, which - besides being spectacular - are the only ones whose aerial effects are visible against scenery full of LED walls. Dozens of Sharpy imitations have been made, with a huge impact on the market. Speaking of the Clay Paky innovations, we cannot forget the B-EYE, which revolutionized the world of LED wash lights, by transforming them from simple colour changers into spectacular effects lights for visual and aerial effects. And how not to mention the Mythos and the Scenius Unico, the first true hybrid lights, able to be a spotlight, a beam-light, and even a wash light at the same time.

So, in its history, Claypaky has been able to win over its customers precisely through innovation, which means knowing how to use the most up-to-date technology to meet the real needs of those who work in the business.

3. Clay Paky became a part of the Osram Group less than five years ago and two years ago acquired ADB Lighting Technologies. How have the mergers enhanced the Clay Paky manufacturing and R&D process or is there a downside? Please also elaborate a little on the Research & Development process at Clay Paky?

Claypaky has always been a financially sound company. This means that joining the Osram group was important mainly because it allowed us to organize ourselves better by adopting the best practices that only a multinational group like Osram could bring. The second big advantage is that Osram is the most important LED manufacturer in the world and has totally mastered this technology. With Osram’s advice, we have completely reorganized our research and development, and today the processes are perfectly structured and we are able to manage many new product projects in parallel. We have added highly specialized engineers to our team, especially in the electronics sector and in digitization. On the other hand, the decision to take over ADB stemmed from our desire to enter the theatre world through the front door, by offering not only Claypaky moving lights, but also static lights, dimmers and control desks; in short, a complete package and a complete service. In the coming months, we will launch many new ADB products with LED technology on the market. Claypaky’s and ADB’s R&Ds have been merged to exploit all possible synergies.

4. Which other international lighting manufacturers do you consider as the closest competition to Clay Paky in terms of quality products and why?

In our industry, referring solely to the concept of technical product quality is - in my opinion - limiting. We are in the show business, where success depends very much on the “wow effect”. This ultimately means the ability to create innovation. I divide the players on our market into two categories: true innovators and followers, and my respect goes above all to the innovators, who are the ones you can legitimately compare Claypaky to. I have to say that our Asian competitors are virtually all followers, and it is no coincidence that Claypaky has always been the most copied brand by Chinese manufacturers. I could give endless examples. Fortunately the most important lighting designers cannot do without truly innovative products, and that is why they continue to specify and use Claypaky lights. You can also find decent products made in Asia, but they are never the newest. Rental companies investing in a Claypaky light know that they will have an immediate return on their investment, and will be able to satisfy the most demanding of their customers.

5. Clay Paky quality is well-understood across the world but how do you maintain that quality when using manufacturing locations located outside Italy? Are you also manufacturing in China?

In principle, the sales volumes in our industry would not justify production facilities outside Italy. However, there are customs barriers and local protectionism, which make it interesting to have a factory in certain countries. Claypaky is lucky to belong to the Osram group, which has production locations all over the world (including China), and above all a rigorous quality system that guarantees the highest quality levels, regardless of the manufacturing site. Our construction standards require us always to make products that meet international quality and safety standards, without exception. Wherever our lights are manufactured, they comply not only with CE but also with UL certification.

6. With the AXCOR PROFILE 900, Clay Paky launched a new course in its design research by using a LED light source, instead of a traditional discharge lamp. What do you think is going to be the next biggest innovation in lighting after LED?

The AXCOR 900 is only the first moving head LED spotlight we have launched. Just a few months after the AXCOR 900, we already expanded the family. It now includes the AXCOR Spot 300, the AXCOR Beam 300, the AXCOR Wash 300, the AXCOR Profile 400 and the AXCOR Profile 600. All this happened in the space of twelve months, and those who know our job can imagine the huge amount of work that went into this. Today Claypaky is able to offer two complete lighting fixture ranges, one with LED sources and one with discharge lamps. It is up to the customers to choose: whatever their need is, we have the right product. However, it is clear that LEDs are becoming more and more important, and this technology is continuously being improved. For many years, this will be the technology found in the vast majority of applications. In some, a few, for example in the very high power range, different technologies will be used, which are being experimented, but it is still too early to talk about it.

7. What excites you about lighting technology and the lighting industry today?

We have had more exciting times than today’s. Our business has become more mature, and a consolidation process is under way, which is more the job of a manager than a business owner. There is a great “flattening” among the products, which tend to resemble each other. This trend is made even more extreme by LED technology, because the sources and components used are all very similar. When product features were depending more on mechanical components, there was more space to create innovation and higher differentiation. However, there is one thing that excites me in today’s market, and that is the importance of time-to-market, communication and marketing. They are sophisticated tools, able to define a new level of differentiation between competitors. The complexity of the products has grown, and it is important to explain customers how to get the best from them.

8. How do you think the stage lighting industry has changed globally in the last five years? And how do you think India fits into this global scenario?

In general, the industry has become more professional both from a technical and a business point of view. We can see this trend in India too, but the change is slower. In India there is a propensity to accept more compromises on the quality both of the products used and the service offered.

9. Would you say Clay Paky is “extremely affordable” or “rather expensive”? Which international market is currently on top of the sales list for Clay Paky

We sell capital goods, tools for professionals that have to generate a financial return for the rental companies and satisfy their customers, i.e. the show producers and the public. Once you realize this, the price becomes a pure perception. I think that our prices correspond to the performance, quality and reliability we provide. That is why our most important markets are the ones where customers are more technologically advanced: the USA, Germany, Russia, the UK, etc.

10. In India, in which segment (fixed install, rental etc.) do you see most potential for Clay Paky lighting and how do you plan to infiltrate that segment and what are the company’s short and long-term goals for the India market?

We have a very wide range of products that fit all applications. However, the segment that is most interesting for us is that of rental companies and television. Our first project is to introduce our new products to all potential customers in India, and improve our presence throughout the country, which must be stronger and more widespread. We are arranging to visit more customers and create events where we can present our products.

11. Clay Paky story is one of constant innovation and forward transformation, what according to you are the three main milestones in terms of product development in the history of Clay Paky? And what is your vision for the company for the next five years?

I have already mentioned the products that have marked Claypaky’s history: the Astroraggi, the Golden Scan and the Sharpy. In 40 years, the market has changed many times, and Claypaky has been able to adapt to these changes and constantly remain in a top position in terms of size and reputation. The changes are ongoing and the future is full of challenges, but I am sure Claypaky will be able to overcome them, as it has done throughout its history. We have the resources, we have the know-how, we have mastered digitization, and we have the ideas. With the help of our parent company Osram, Claypaky will grow even more and will remain the industry leader.



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