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BELIEVING IN THE MARKET - Bose Distribution Strategy

What is your perception of the Indian Market? MJ: I was in India in 94 and didn’t quite know what to expect, but it’s been really wonderful to be here. We have a global strategy we are trying to implement across all regions, so that we have a consistent way of building distribution and growing vertical markets.... read more on Page 32

The FINCH - Live Music and More

Plutusone Hospitality Pvt. Ltd. unlocked a new side to Mumbai’s entertainment scene on June 29th when they launched a chic, elegant restaurant and bar - The Finch..... read more on Page 38

Sennheiser Chronicles: Interview with Vipin Pungalia

In an interview with PALM technology, VIPIN PUNGALIA, Director Professional Segment, Sennheiser India talks about the global launch of the wired XS 1 dynamic in India, his perception of the market for Sennheiser products in India and the growth achieved by Sennheiser in the country..... read more on Page 54

BUILDING DJ TALENT

With millions of DJs in the running, reaching the top can be a daunting task. The PALM DJ Championship has been instrumental in building, promoting and nurturing this bank of upcoming DJ Talent since 2011..... read more on Page 68

A journey to discover rebirth of Linear Topology

Part 2 of the article Will The Linear Make A Real Comeback? wherein LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level..... read more on Page 36

Articles Sep-Oct 2017

AUDIOVISUAL-PROJECTION INTEGRATION

In the last couple of years, jaw-dropping visual experiences at live entertainment events and venues, courtesy 3D projection mapping, motion graphics and augmented reality have made their presence felt in India. Tailor-made three-dimensional projection mappings have altered sound stages, building facades and architecture and even human figures in real time, creating interplay between real and virtual space with the help of cutting-edge technology. The PALM Conference and Seminar 2017 witnessed Technical Evangelist – VIJAY SABHLOK, touch upon the topic of Multi-Imaging using different technologies. Conference delegates got an opportunity to learn about the tools and techniques of creating Multi-Sensational Events and Installations, while also getting insight into new interactive technologies like Augmented Reality and Virtual Reality. PALM technology presents highlights of this session. The PALM Conference & Seminar session can be viewed on the PALM expo YouTube channel.... read more on Page 42

Top end LASERS missing from Rental Portfolios

India has been witness to some astonishing laser light extravaganzas at EDM events in the recent past, however a survey done by PALM technology indicates that as a general rule, lasers are missing in action and top quality brands are not afforded by event and rental companies. Though lasers are missing in action in show business, there is a huge opportunity and potential for renting lasers given that laser use is still in its nascent stage. Smita Rai reports on the ground reality... read more on Page 40

Bringing Life through Lights

Highly experienced lighting designer Roosevelt D’Souza is rarely restricted in his art. Best known for his work on Music Concerts and festivals, Roosevelt is actually a full service special event lighting professional, also specializing in designing & executing light effects for theatre production, brand launches, music concerts & festivals, fashion shows, film shoots, award ceremonies & ambience lighting. In this interview, he talks to PALM technology about his journey to becoming the “Master of Special Event Lighting.”.... read more on Page 66

AMPLIFICATION TOPOLOGY

First proposed in 1958, Class D amplifiers started gaining increased popularity and acceptance in the early 21st century, with this technology ruling since over a decade, overriding the demand for bulky & energy inefficient linear amps. In this article LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level... read more on Page 24

Articles Jul-Aug 2017

AV Today’s Trend in Hospitality

As AV sets new standards beyond traditional applications, ICT-AV-Security-Consultant - Mr. A.R. Chandrashekhar, touches on the topic of the latest trends in AV installations for the Hospitality segment with LED screens, displays and interactive video now contributing to the overall interior design of the hotel... read more on Page 84

Playboy Delhi gets a taste of TW Audio

After a high magnitude success with its first superclub in Mumbai, the city of glamour, the Playboy club is now rocking the country’s capital, New Delhi. The city’s party animals got a major reason to rejoice with the opening.... read more on Page 88

Sumi Baptist Church integration scales heights

Painted in blue and white, the Sumi Baptist Church - Zuneheboto is situated in Nagaland, bordering onto China, and is 212km from Dimapur Airport. Situated on the highest point in...read more on Page 30

The Big Stage by AKhil Varma – Project Head, PALM Expo

More than 50% of India’s population is below the age of 25 and more than 65% below the age of 35. It is expected...read more on Page 84

Articles May-Jun 2017

Justin Bieber Sound Reinforcement

The Justin Bieber Concert motivated our editorial team to learn, how it is going to be done. The sheer capacity of deployment and state of the art delivery would mean the audio system engineering would have been ingenious and display of the classic Indian Jugaad, which in this instance would need to be disapproved. PALM technology met Warren D’Souza who presented with complete confidence planning, design, technique and expertise in setting up a world-class professional turnkey audio system. This issue being a LIVE Issue and stage sound being all about alignments and calibration, Warren’s role as a Systems Engineer, for the show has been highlighted. His acumen together with Co-Systems Engineer Sunil Karanjikar’s expertise has ensured smooth execution of the massive project. Somya Kedia reports.read more on Page 36

The TOP 10 EVENT COMPANIES

The Event Management industry has grown exponentially over the last decade with a host of varied events encompassing festivals, concerts, conference, corporate events and even marathons. This issue being the “Live” issue, we highlight the top 10 Event companies conceptualizing and executing the biggest live entertainment shows in the country. We have left out some of the bigger event companies whose focus is more into corporate or sports events and have highliighted only the ones organising the live entertainment and music events.read more on Page 50

The Fountainhead of superlative experiences

In a career spanning nearly 22 years, the quality of Neale’s wins have been exceptional. With the vision of building brands he creates delightful experiences with events. In an exclusive with PALM technology, Neale talks about his journey and work and truly believes that the core essence lies in valuing the right talent! Smita Rai and Somya Kedia report. read more on Page 60

Top 35 Rental Companies

PALM Technology has done a crucial exercise of surveying the market for identifying these top 35 audio/video/lighting rental companies who are investing into product and inventory and offering the latest technology thereby driving the market and rental business with sizable inventory. This is not an audited list and is intended as a guide. read more on Page 76

People at PALM

PALM 2017 engages expertise of eminent personalities who have accomplished knowledge in their field of activity. Their valuable involvement in PALM, act as a driving force towards PALM’s intellect and dynamism which leads Indian entertainment professional landscape to a higher paradigm. read more on Page 88

Articles Jan-Feb 2017

Top FOH Engineers in India

There are the mixing masters behind the audio console who strengthen the core essence of live performances. Showcasing aptitude to blend instruments with vocals and attain a flawlessly balance sound, Front of House engineers are effective and confident technical experts who know every inch of the gear. read more on Page 46...

Going Live with Sunil Karanjikar

Sunil Karanjikar has worn many a hats in his career as a Live Sound FOH engineer. He reveals his aces and talks about the secrets and tricks to his success, his journey, along with the key challenges he faces during the course. “Live sound does not have an ‘Undo’ Button” he shares in his insights with PALM Technology magazine.read more on Page 54...

Live Bands - Musical Escape

Commercial music in India has been mostly synonymous with film soundtracks. The fact however is that the music scene in India is constantly evolving and is only going to get bigger with more and more stage acts from independent music bands energizing the business, and by Indian music we also mean languages other than Hindi. In this feature we catch the action on stage from 10 Top live bands who have managed to post a huge-win. The bands have gained a lot of stage attention giving impetus to the entire business in India. read more on Page 64

Articles Nov-Dec 2016

GOING BIG WITH PLAYBOY

The Playboy Club founded by media baron Hugh Hefner, first opened its doors in the 1960s in downtown Chicago and instantly became successful as a read more on Page 22

DJs Scratching on Favourites

2017 is set to be another fun-filled action-packed year in clubland! Somya Kedia tracks the trend and highlights the toolkit of some of the top DJs in the country.read more on Page 32

Global Citizen Festival India

Looked up to as a beacon of hope, Global Citizen Festival India held in Mumbai on 19 November, 2016 proved to be a monumental day as India asserted its solidarity with the world in fighting extreme poverty. read more on Page 44

Electric Daisy Carnival debuts in India

Originating in Las Vegas Nevada, the Electric Daisy Carnival over the years has asserted itself as a hub for EDM fans across the globe, as a result of its fantastic on-stage music programming, enchanting stage designs, read more on Page 46

Product Specialists Driven by Passion

A professionally qualified sound engineer from SAE in Chennai, Tuhin is also a sought after DJ who has immense experience of playing at various clubs. A sharp understanding of the technical aspects behind sound production and immense knowledge of equipment, gained him the position of a product specialist for Pioneer DJ India and his areas of expertise lies in club equipment, samplers and remix stations. read more on Page 48

“Indian DJs are tech savvy” - Reji, Director, PALM DJ Championship

Growing DJ Industry

DJ industry is expanding exponentially and the growth rate has been phenomenal. Talking about the industry expansion, Reji observes that as the industry continues to evolve, the demands for technology, equipments, expertise and specific services have also witnessed a

read more on Page 60

Articles Jul-Aug 2016

I-Kandy gets K-Rigged

I-Kandy nightclub at Le Meridian hotel in Gurgaon was recently in need of an upgrade for its indoor sound system. Located at the Sector 26, Le Meridian Gurgaon, I-Kandy oozes sophistication. The luxurious pool club and European styled designed lounge boasts 2 bars across a sparkling 85 feet swimming pool...

read more on Page 32

Sound Design for Night Clubs and RestoBars

The focus of Milind’s presentation was ‘Sound Design for Nightclubs and Restobars: A field view’, wherein he spoke about the technicalities of sound engineering to formulate a great night club or a restaurant bar. Milind who is an Electronics Engineer from the CCSRR-Mumbai University, has invested years into sound engineering, setting up different clubs and bars. He has to his credit venues such as Triology - Mumbai, F Bar Mumbai & Chennai, Privy @ Le Meridian Delhi, Club Nyex, Goa, The Good Wife – Mumbai and many more...

read more on Page 58

AG Acoustics strikes the right chord with KV2 Audio’s ES Series

Conveniently located in the Outer Circle, near KG Marg, New Delhi is a new café in town - FLYP@MTV. Viacom18 Consumer Products - the consumer products arm of Viacom18 has extended Viacom’s flagship property “MTV”, to an on-ground experience by introducing this unique ‘MTV-style’ hangout in association with Funbars Hospitality Pvt. Ltd.

read more on Page 62

11 Questions with Fuat Koro ------------November December 2016 Issue!

Director of Global Sales & Marketing, Bose Professional

PALM technology met up with Fuat Koro - Director of Global Sales & Marketing, Bose Professional and Arun Kumar, Divisional Manager at Bose Professional India, on the sidelines of the demo of the new ShowMatch DeltaQ array loudspeakers in Mumbai. Koro gives a heads up on the technology behind the line array and what customers can expect from this differentiated technology.

 

1. How are Bose ShowMatch DeltaQ array loudspeakers superior or different from traditional line arrays?

There are two key elements of differentiation for ShowMatch DeltaQ: sound quality and flexibility. With respect to sound quality, the area where we really differentiate is the vocal clarity that the product provides. Historically, many loudspeakers have a crossover in the vocal region, which degrades vocal clarity. What we accomplished is keeping that crossover point outside the vocal region, which significantly improves vocal clarity. Another big differentiator in sound quality is the ability to custom shape the array so that it provides seamless coverage throughout the audience listening area. Finally, the output that we get out of ShowMatch is another unique sound quality element. We have two proprietary transducers and compression drivers that are not off-the-shelf transducers, but were designed by Bose engineers. The ShowMatch transducers provide amazing outputs, perhaps not seen from other products in its class.

Of course sound quality is not the only highlight; it’s also about the flexibility of the product, especially as it relates to the DeltaQ technology. DeltaQ allows us to vary the directivity for each box so that we can create a custom array. This is something you don’t see with other arrays in this market space. We refer to it as “next generation array technology” because we are able to customize the directivity to best fit the needs of the application. And last but not least, our engineers spent a lot of time considering this product from a portability standpoint. This is not only a fixed install product - it’s very much available for the portable rental market as well. The major benefit of ShowMatch is that the product can go anywhere, from large 5,000 person concert level installations, all the way down to small auditoriums or corporate AV applications.



2. If you have to name one single component most responsible for vocal clarity in the ShowMatch,w what would it be?

The one single component most responsible for ShowMatch’s vocal clarity is the DeltaQ technology, which enables adjustment of the array directivity to best meet the needs of the application.

3. Who are your main target customers for ShowMatch?

Our customer base for ShowMatch is very diverse because of the flexibility that it offers. The fixed install market that currently works with Bose RoomMatch loudspeakers will continue to be part of our customer base, with a focus on projects such as auditoriums, live music venues, houses of worship, etc. But the introduction of ShowMatch opens a whole new customer base for us as well, because it is also engineered for portability. On the rental side, ShowMatch can work anywhere from tour level applications to corporate AV events and conferences.

4. Would you say that ShowMatch is a new improved version of RoomMatch?

The two products share a similar design philosophy, but there are some nuances that distinguish RoomMatch and ShowMatch, so both will continue to coexist in our line-up of DeltaQ arrays. We see RoomMatch as the best approach for acoustically challenging venues, because the level of customization that it affords is second to none. We have 42 different boxes available to shape a RoomMatch array, as well as many different asymmetrical configurations. Hence, RoomMatch is our best offering from a customization standpoint. Meanwhile, ShowMatch has many advantages in terms of portability, output, and box size that make it a great choice for applications that require more compact array configurations.

5.When will the product start shipping and what would be the price range in INR?

The product will be available in the Indian market beginning in December. We haven’t published the price list yet, but for now we can say that it will be slightly less than RoomMatch.

6. Have you received any feedback from customers or manufacturers who had the opportunity to hear ShowMatch?

Right now we are in the middle of a global rollout, stopping at over twenty cities around the world, so many customers are seeing, experiencing, and hearing the product. By mid-December, we will have had a wide introduction around the world. We have been involved in several organized events with other manufacturers as well, and have a mutual respect with other industry brands. Overall we are hearing that DeltaQ is a differentiated technology that offers something novel. Our customers and consultants have experienced many other products, and are very discerning about what works and what does not work for them. And we are consistently hearing that the DeltaQ technology resonates very strongly with them.

Arun Kumar: We have received feedback from many partners across the world who are using other brands as well – across Europe, US and now in India as well.

7. What is your perception of the Indian market?

The Indian market is one of our focus markets, and a very promising market for several reasons. The first is the increased appreciation for quality sound, which is a huge advantage for us and something that we would like to leverage. Another is the promise we see in the live music industry, which is growing tremendously. Finally, we are also looking at the corporate events market, which is very active in India. For these three reasons, we see a very natural fit between the product that we are introducing and the present market dynamics. Also important to mention is that the product is only half the story: we also have a very strong team presence in India. Bose has been in the Indian market for a very long time. We have a subsidiary with a Bose sales force and field engineering in multiple cities, so it’s a market that we are very familiar with. In that sense, it’s not an emerging market for us, it’s definitely a market that we have been participating in for a very long time.

8. Your take on the tier 2 and tier 3 cities?

Arun Kumar: From our invite list today, I saw representation from all the cities. Obviously there are more people in the Metros, which is representative of the market. But I believe that the quality perception of folks in the Metros or tier 1 cities is no different from the perception in tier 2 cities. For instance, many tier 2 rental companies have top-notch gear - sometimes even better than those in the Metros. This gives me confidence that our customers, whether in Metros or tier 1 or 2 cities, really appreciate the high-quality sound that we can deliver.

9. Do you think that India is a price sensitive market?

India is a price sensitive market of course, but price is only part of the story. We see that our customers are really seeking value. If we can provide a performance level that is commensurate with price, our customers are very receptive to that. We want our products to reflect all of our R&D efforts and new technology developments, and leverage those features to deliver customer value so customers can see that Bose offers premium products.

10. Tell us a little about the R&D process at Bose?

The guiding philosophy at Bose is definitely “better sound through research,” and that is very much present in our pro-audio business. We always play for the long term, so for us it’s not only about next year. If we think we can offer our customers a demonstrable benefit, we are willing to invest in technologies with a much longer time horizon. This is actually the case for the DeltaQ line array technology: Our engineers have been working on this technology for over a decade. But I should also emphasize that it’s not only about technology; without delivering value to the customers, the process would be incomplete. So our R&D process also involves being very much accountable for delivering results based on customer demand for our products.

11. What is your perception of the global market for pro-audio products and how does India fit into this global scenario?

It’s a very exciting time for us to be in the global pro audio market. Some segments are growing very fast, especially on the corporate and the enterprise side, while other segments are very steady. Digital networking is also becoming more common in pro audio applications, and the need for premium quality audio is also increasing. If I look at India and how it falls into the overall pro audio market, I see similar trends, so India is not all that different from the rest of the pro-audio market around the world.




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