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BELIEVING IN THE MARKET - Bose Distribution Strategy

What is your perception of the Indian Market? MJ: I was in India in 94 and didn’t quite know what to expect, but it’s been really wonderful to be here. We have a global strategy we are trying to implement across all regions, so that we have a consistent way of building distribution and growing vertical markets.... read more on Page 32

The FINCH - Live Music and More

Plutusone Hospitality Pvt. Ltd. unlocked a new side to Mumbai’s entertainment scene on June 29th when they launched a chic, elegant restaurant and bar - The Finch..... read more on Page 38

Sennheiser Chronicles: Interview with Vipin Pungalia

In an interview with PALM technology, VIPIN PUNGALIA, Director Professional Segment, Sennheiser India talks about the global launch of the wired XS 1 dynamic in India, his perception of the market for Sennheiser products in India and the growth achieved by Sennheiser in the country..... read more on Page 54

BUILDING DJ TALENT

With millions of DJs in the running, reaching the top can be a daunting task. The PALM DJ Championship has been instrumental in building, promoting and nurturing this bank of upcoming DJ Talent since 2011..... read more on Page 68

A journey to discover rebirth of Linear Topology

Part 2 of the article Will The Linear Make A Real Comeback? wherein LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level..... read more on Page 36

Articles Sep-Oct 2017

AUDIOVISUAL-PROJECTION INTEGRATION

In the last couple of years, jaw-dropping visual experiences at live entertainment events and venues, courtesy 3D projection mapping, motion graphics and augmented reality have made their presence felt in India. Tailor-made three-dimensional projection mappings have altered sound stages, building facades and architecture and even human figures in real time, creating interplay between real and virtual space with the help of cutting-edge technology. The PALM Conference and Seminar 2017 witnessed Technical Evangelist – VIJAY SABHLOK, touch upon the topic of Multi-Imaging using different technologies. Conference delegates got an opportunity to learn about the tools and techniques of creating Multi-Sensational Events and Installations, while also getting insight into new interactive technologies like Augmented Reality and Virtual Reality. PALM technology presents highlights of this session. The PALM Conference & Seminar session can be viewed on the PALM expo YouTube channel.... read more on Page 42

Top end LASERS missing from Rental Portfolios

India has been witness to some astonishing laser light extravaganzas at EDM events in the recent past, however a survey done by PALM technology indicates that as a general rule, lasers are missing in action and top quality brands are not afforded by event and rental companies. Though lasers are missing in action in show business, there is a huge opportunity and potential for renting lasers given that laser use is still in its nascent stage. Smita Rai reports on the ground reality... read more on Page 40

Bringing Life through Lights

Highly experienced lighting designer Roosevelt D’Souza is rarely restricted in his art. Best known for his work on Music Concerts and festivals, Roosevelt is actually a full service special event lighting professional, also specializing in designing & executing light effects for theatre production, brand launches, music concerts & festivals, fashion shows, film shoots, award ceremonies & ambience lighting. In this interview, he talks to PALM technology about his journey to becoming the “Master of Special Event Lighting.”.... read more on Page 66

AMPLIFICATION TOPOLOGY

First proposed in 1958, Class D amplifiers started gaining increased popularity and acceptance in the early 21st century, with this technology ruling since over a decade, overriding the demand for bulky & energy inefficient linear amps. In this article LT COL JASBIR SINGH KABERWAL, (Retd) SC hints at a futuristic emerging trend which may see a comeback of linear audio with advancements in technology offering sonic quality and advancement in size and energy efficiency to the next level... read more on Page 24

Articles Jul-Aug 2017

AV Today’s Trend in Hospitality

As AV sets new standards beyond traditional applications, ICT-AV-Security-Consultant - Mr. A.R. Chandrashekhar, touches on the topic of the latest trends in AV installations for the Hospitality segment with LED screens, displays and interactive video now contributing to the overall interior design of the hotel... read more on Page 84

Playboy Delhi gets a taste of TW Audio

After a high magnitude success with its first superclub in Mumbai, the city of glamour, the Playboy club is now rocking the country’s capital, New Delhi. The city’s party animals got a major reason to rejoice with the opening.... read more on Page 88

Sumi Baptist Church integration scales heights

Painted in blue and white, the Sumi Baptist Church - Zuneheboto is situated in Nagaland, bordering onto China, and is 212km from Dimapur Airport. Situated on the highest point in...read more on Page 30

The Big Stage by AKhil Varma – Project Head, PALM Expo

More than 50% of India’s population is below the age of 25 and more than 65% below the age of 35. It is expected...read more on Page 84

Articles May-Jun 2017

Justin Bieber Sound Reinforcement

The Justin Bieber Concert motivated our editorial team to learn, how it is going to be done. The sheer capacity of deployment and state of the art delivery would mean the audio system engineering would have been ingenious and display of the classic Indian Jugaad, which in this instance would need to be disapproved. PALM technology met Warren D’Souza who presented with complete confidence planning, design, technique and expertise in setting up a world-class professional turnkey audio system. This issue being a LIVE Issue and stage sound being all about alignments and calibration, Warren’s role as a Systems Engineer, for the show has been highlighted. His acumen together with Co-Systems Engineer Sunil Karanjikar’s expertise has ensured smooth execution of the massive project. Somya Kedia reports.read more on Page 36

The TOP 10 EVENT COMPANIES

The Event Management industry has grown exponentially over the last decade with a host of varied events encompassing festivals, concerts, conference, corporate events and even marathons. This issue being the “Live” issue, we highlight the top 10 Event companies conceptualizing and executing the biggest live entertainment shows in the country. We have left out some of the bigger event companies whose focus is more into corporate or sports events and have highliighted only the ones organising the live entertainment and music events.read more on Page 50

The Fountainhead of superlative experiences

In a career spanning nearly 22 years, the quality of Neale’s wins have been exceptional. With the vision of building brands he creates delightful experiences with events. In an exclusive with PALM technology, Neale talks about his journey and work and truly believes that the core essence lies in valuing the right talent! Smita Rai and Somya Kedia report. read more on Page 60

Top 35 Rental Companies

PALM Technology has done a crucial exercise of surveying the market for identifying these top 35 audio/video/lighting rental companies who are investing into product and inventory and offering the latest technology thereby driving the market and rental business with sizable inventory. This is not an audited list and is intended as a guide. read more on Page 76

People at PALM

PALM 2017 engages expertise of eminent personalities who have accomplished knowledge in their field of activity. Their valuable involvement in PALM, act as a driving force towards PALM’s intellect and dynamism which leads Indian entertainment professional landscape to a higher paradigm. read more on Page 88

Articles Jan-Feb 2017

Top FOH Engineers in India

There are the mixing masters behind the audio console who strengthen the core essence of live performances. Showcasing aptitude to blend instruments with vocals and attain a flawlessly balance sound, Front of House engineers are effective and confident technical experts who know every inch of the gear. read more on Page 46...

Going Live with Sunil Karanjikar

Sunil Karanjikar has worn many a hats in his career as a Live Sound FOH engineer. He reveals his aces and talks about the secrets and tricks to his success, his journey, along with the key challenges he faces during the course. “Live sound does not have an ‘Undo’ Button” he shares in his insights with PALM Technology magazine.read more on Page 54...

Live Bands - Musical Escape

Commercial music in India has been mostly synonymous with film soundtracks. The fact however is that the music scene in India is constantly evolving and is only going to get bigger with more and more stage acts from independent music bands energizing the business, and by Indian music we also mean languages other than Hindi. In this feature we catch the action on stage from 10 Top live bands who have managed to post a huge-win. The bands have gained a lot of stage attention giving impetus to the entire business in India. read more on Page 64

Articles Nov-Dec 2016

GOING BIG WITH PLAYBOY

The Playboy Club founded by media baron Hugh Hefner, first opened its doors in the 1960s in downtown Chicago and instantly became successful as a read more on Page 22

DJs Scratching on Favourites

2017 is set to be another fun-filled action-packed year in clubland! Somya Kedia tracks the trend and highlights the toolkit of some of the top DJs in the country.read more on Page 32

Global Citizen Festival India

Looked up to as a beacon of hope, Global Citizen Festival India held in Mumbai on 19 November, 2016 proved to be a monumental day as India asserted its solidarity with the world in fighting extreme poverty. read more on Page 44

Electric Daisy Carnival debuts in India

Originating in Las Vegas Nevada, the Electric Daisy Carnival over the years has asserted itself as a hub for EDM fans across the globe, as a result of its fantastic on-stage music programming, enchanting stage designs, read more on Page 46

Product Specialists Driven by Passion

A professionally qualified sound engineer from SAE in Chennai, Tuhin is also a sought after DJ who has immense experience of playing at various clubs. A sharp understanding of the technical aspects behind sound production and immense knowledge of equipment, gained him the position of a product specialist for Pioneer DJ India and his areas of expertise lies in club equipment, samplers and remix stations. read more on Page 48

“Indian DJs are tech savvy” - Reji, Director, PALM DJ Championship

Growing DJ Industry

DJ industry is expanding exponentially and the growth rate has been phenomenal. Talking about the industry expansion, Reji observes that as the industry continues to evolve, the demands for technology, equipments, expertise and specific services have also witnessed a

read more on Page 60

Articles Jul-Aug 2016

I-Kandy gets K-Rigged

I-Kandy nightclub at Le Meridian hotel in Gurgaon was recently in need of an upgrade for its indoor sound system. Located at the Sector 26, Le Meridian Gurgaon, I-Kandy oozes sophistication. The luxurious pool club and European styled designed lounge boasts 2 bars across a sparkling 85 feet swimming pool...

read more on Page 32

Sound Design for Night Clubs and RestoBars

The focus of Milind’s presentation was ‘Sound Design for Nightclubs and Restobars: A field view’, wherein he spoke about the technicalities of sound engineering to formulate a great night club or a restaurant bar. Milind who is an Electronics Engineer from the CCSRR-Mumbai University, has invested years into sound engineering, setting up different clubs and bars. He has to his credit venues such as Triology - Mumbai, F Bar Mumbai & Chennai, Privy @ Le Meridian Delhi, Club Nyex, Goa, The Good Wife – Mumbai and many more...

read more on Page 58

AG Acoustics strikes the right chord with KV2 Audio’s ES Series

Conveniently located in the Outer Circle, near KG Marg, New Delhi is a new café in town - FLYP@MTV. Viacom18 Consumer Products - the consumer products arm of Viacom18 has extended Viacom’s flagship property “MTV”, to an on-ground experience by introducing this unique ‘MTV-style’ hangout in association with Funbars Hospitality Pvt. Ltd.

read more on Page 62

11 Questions with Christian Hertel ------September October 2016 Issue!

Co-founder, Inoage GmbH

Acclaimed Madrix’s sole distributor in India - Integrated Systems Solution (IES) is taking entertainment lighting design to a whole new level by using the Madrix software & hardware in the entertainment market ranging from installations in clubs, bars, F.E.C, architectural installation to rental and production markets.

The software solution that has also won the 2013-2014 Live Design award for Product of the Year in the Lighting Software/Control category, is being rapidly adopted for entertainment lighting applications across the globe.

Christian Hertel, Co-founder of Inoage GmbH, the company behind the MADRIX brand and Rasesh Parekh of IES field 11 questions on the product, its place in the Indian market and the trajectory of the global lighting industry.

1. From developing software for prepress, how and why did you move to developing control software for lighting?

CH: September this year, inoage celebrated 15 years. The company started out as a software developer firm with all sorts of different projects and mainly doing consulting work for other companies. But soon, the urge arose within the managing directors to create their own product. At first, the idea was to create a new and innovative control concept for moving heads and scanners, but the mechanical parts proved to be way too slow. And at the time, LEDs were on the rise, which we perceived to be the future; especially since no dedicated control solution was available. The main basis for the new product was the diploma thesis of our Head of R&D, which had ‘music analysis in real time’ as topic. These lessons learned first became a software product called ‘MAD education’ for the education market, but was not commercially viable due to the nature of this market. It then later became the incredible Sound2Light and Music2Light features of the MADRIX software which was aimed at the event and entertainment markets.

2. What are the unique features that won Madrix 3 the Live Design Product of the Year award?

CH: MADRIX 3 was released in July 2013 to bring many enhancements over the previous software generations. MADRIX 1 and MADRIX 2 were dedicated software products exclusively designed for LED lighting control and user friendliness, productivity, as well as ease of use. As such, they introduced a completely new way of thinking. Instead of focusing on DMX channels and faders, MADRIX was all about effects, visuals, shapes, and colors.

When the new software was introduced for the first time at Prolight + Sound in 2005, even professionals only paid attention to the LED show wall and disregarded the concept further by asking who would ever need to control 10 DMX universes? Nowadays, people quickly realize that the required amount of control channels rapidly adds up when controlling even a small matrix of full color RGB LEDs, where conventional control concepts would simply become unmanageable. And this is also where the name basically comes from. It is a combination of ‘music analysis display’ based on the diploma thesis as well as ‘LED matrix’.

There are many, many additions to the new software and the users’ workflow, but above all the main focus of this third generation has always been the introduction of voxel mapping. From the beginning, it was designed to make spectacular 3D projects possible.

This all is possible because the software generates unique effects, visuals, and animations live and in real time. No additional content is required. The built-in effects library already includes a multitude of stock effects that are fully customizable (in speed, color, shape, direction, size, movement, position, brightness, etc.). With MADRIX 3, that is not only true for 2D visuals, but 2D effects extruded to 3D, and real 3D volume content – all created live for the user.

3. Can you highlight the difference between Madrix voxel mapping and conventional 3D mapping solutions?

CH: 3D projection mapping and 3D voxel mapping are fundamentally different. 3D projections or 3D projection mapping will take a 2D video signal and map it onto a surface. This surface may be flat or a physical layout of 2D surface areas in spatial 3D. In this way, the video content (a rotating cube, for example) may look 3D and the surface may be spatial 3D (such as a building), but the content signal will be 2D still.

The MADRIX software provides a leading-edge feature set to fully control real 3D LED matrices. In addition to its pixel mapping and media server capabilities, MADRIX software supports volume rendering (voxel mapping). Pixel mapping refers to 2D and mapping every single pixel/light point of an LED installation. Pixel is short for picture element. Voxel on the other hand is short for volumetric pixel and as such refers to real 3D. Instead of mapping to a 2D surface, MADRIX can map every single point of a 3D object/3D LED installation, which is made out of LED pixels in X, Y, and Z. A real 3D cube, for example, may not only have LEDs on its 6 outer areas, but within its volume as well.

4. In India, in which segment (fixed, rental etc.) do you see most potential for the Madrix software?

CH: India is a large market, LED are now the mainstay of lighting industry, which is just beginning to use Madrix in a big way. Every market segment, entertainment installations ranging from clubs, bars, discotheques, lounges are adopting the new “in thing” with Madrix as their choice of control for LEDs. We see both segments installations as well as rental doing extremely well with Madrix.

5.Can you name some projects that have already used the Madrix software?

RP: Madrix has found its application in numerous clubs in India, Luna nudo, Tryst, Play the lounge (Mumbai), Hollywood (Mohali), Block 22 (Hyderabad) and the list is growing rapidly. But besides these Madrix finds immense popularity in the rental market and applications in every area where individually programmable RGBW LEDs are involved. A large number of rental companies across India use Madrix as their choice of LEDs control.

6. From your vantage position, what do you think is going to be the next biggest “immersive” success story (with or without glasses)? And can we expect the first lighting design console from Madrix soon?

CH: This is not the most exciting answer, but I can neither confirm nor deny. We are simply not discussing any product before it is released to the market. But as the MADRIX software already proves today, a lighting console is definitely not the only way for professional lighting control.

A customer experience that brings it all together will be the next biggest success story. This will not be something that solely focuses on one aspect, but a concept –and truly realizing that concept– that combines light, sound, service, innovative ideas, and much more that encompasses all human senses. There won’t be one product or solution that fits it all, but a combination of specialized tools that meet these diverse requirements each in their own respect.

7. Which is the biggest market for Madrix worldwide? And in which segments do you see major growth for the lighting industry?

CH: MADRIX can be used everywhere where controllable LEDs are used. Due to its state-of-the-art Sound2Light and Music2Light features, clubs, nightclubs, and discotheques are still the biggest market for us. But we are also seeing lots and lots of use cases in architectural projects, on (big) festival stages, in bars and lounges, at events and concerts, in art or interactive installations, and entertainment, commercial or work environments.

We think that the topic ‘LED’ in general is still at the beginning.

All lighting markets are quite different, have different needs, and are currently at different stages. When I look at the most recent projects that have been sent in, festivals, theater, as well as TV productions are beginning to use the potential that LEDs hold. And even if we are only touching the market briefly with lighting enthusiasts that love to use it for personal projects, Christmas lighting, or personal lighting, for example, you could say that the (massive) mainstream market has not even started yet.

8. What are your impressions about the Indian market? Any new exciting lighting projects in India on the horizon?

CH: India is of course already an important and very promising market and we can’t wait to see where it is headed next. What we perceive to be the first 3D project for MADRIX that really started the trend was built in Mumbai in 2011 (Tryst Club). The lighting designers involved there (international, but also national) are still pushing the boundaries today of what is possible. Today with our sole India, distributor IES, we are already seeing a large number of small size projects where Madrix is now a standard.With the envelope being pushed higher, budgets are increasing and soon we will see very high level of projects and Madrix in India.

RP: We are amidst number of projects, as well as the rental sales are booming. Due to client discretion, at this point we cannot reveal the projects, but in due course do check youtube to see some exciting projects and applications of Madrix in India.

9. What strategies is IES adopting to market or further popularize the Madrix brand in India ?

RP: We, at IES are investing in Madrix for the Indian market firstly by educating the market, secondly providing design expertise & technical support with training. Madrix is a very exciting product, also evolving rapidly as it keeps pace with technological changes in LED industry. Seminars, workshops and advance 1 on 1 training are provided alongside sales. As the market understands the product, it finds new applications for it.

10. Do you think there is relatively low penetration of LED lights for entertainment in India? Is there still any huge untapped opportunity for LED Lighting in India as far as entertainment lighting applications are concerned?

RP: LED lights penetration is one of the highest growing in the lighting segment in India. With the advent of the LEDs with“SPI” based IC over LEDs “DMX” based IC, the market is ripe for a further boost and what you have seen so far is just the tip of the iceberg. With technological advances, cheaper LEDs and a growing expertise....it is all upwards. Creativity finds its own path.

11. Where do you see the lighting design industry heading towards in the next five years?

CH: Whereas the trend towards 3D was clearly visible for me, nowadays a broad variety of trends seems to coexist with no single one in the lead:
• LEDs continue to be the main lighting element, with lasers, effect lights, moving heads, etc. as supplements
• LEDs are increasingly used in moving lights and often pixel mapped as well.As such, pixel mapping (and voxel mapping) is still on the rise and the requirements and demand for adequate control solutions grow. As a consequence, the number of required control channels are steadily increasing • As is the case in other industries, adding interaction to a project is an emerging topic • Apart from the classic fixture designs, such as tiles, tubes, or bars, there are companies that are now heavily innovating and creating not the most universal or flexible fixture at times, but unique designs that are extremely interesting • Downward price trends are making LEDs cheaper than ever and as such more LEDs are used. However, this does not mean that LED screens are the only way that LEDs are used. Many installations still make very creative use of their lighting designs without video screens at all. Lower resolutions are as sought after as are medium or high resolutions.




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